Saiu hoje à tarde aqui em Cannes o short-list de Promo e o Brasil é segundo país com o maior número de inscrições selecionadas para concorrer ao Grand Prix. A agência Ogilvy Brasil foi selecionada 12 vezes com 7 campanhas.
A campanha Fãs Imortais para o Sport Clube Recife foi selecionada em três subcategorias: Best use of Guerilla, Corporate Image e Best Integrated Campaign.
Confira a lista dos países com o maior número de trabalhos selecionados:
Estados Unidos: 39
Brasil: 32
Austrália: 20
Argentina: 16
Short-list do Brasil
IMMORTAL FANS SPORT CLUB RECIFE FOOTBALL CLUB Category: Promo & Activation Lions Sub Category: Best Use of Guerilla Marketing in a Promotional Campaign Catalogue Number: A02/166 Entrant Company: OGILVY BRASIL Agency(s): OGILVY BRASIL
SOLARAD CHARGER SOLARAD CHARGER NIVEA NIVEA SUN Category: Promo & Activation Lions Sub Category: Best Use of Ambient in a Promotional Campaign Catalogue Number: A03/094 Entrant Company: DRAFTFCB BRASIL Agency(s): DRAFTFCB BRASIL
RUN ‘N PLAY NESTLÉ WATERS BRASIL PETRÓPOLIS Category: Promo & Activation Lions Sub Category: Best Use of Ambient in a Promotional Campaign Catalogue Number: A03/115 Entrant Company: PUBLICIS BRASIL Agency(s): PUBLICIS BRASIL
FRUIT MASHUP PHILIPS WALITA BLENDERS Category: Promo & Activation Lions Sub Category: Best Use of Shopper Marketing in a Promotional Campaign Catalogue Number: A04/055 Entrant Company: OGILVY BRASIL Agency(s): OGILVY BRASIL
FAN CHECK MACHINE BILLBOARD BILLBOARD MAGAZINE Category: Promo & Activation Lions Sub Category: Best Use of Other Digital Media in a Promotional Campaign Catalogue Number: A12/106 Entrant Company: OGILVY BRASIL Agency(s): OGILVY BRASIL
THE END OF SILENT MAGAZINE BILLBOARD BILLBOARD MAGAZINE Category: Promo & Activation Lions Sub Category: Best Use of Other Digital Media in a Promotional Campaign Catalogue Number: A12/107 Entrant Company: OGILVY BRASIL Agency(s): OGILVY BRASIL
TWEET PEEHUGGIES BABY DIAPERS Category: Promo & Activation Lions Sub Category: Best Use of Other Digital Media in a Promotional Campaign Catalogue Number: A12/108 Entrant Company: OGILVY BRASIL Agency(s): OGILVY BRASIL
CELEB GRAMMAR COPS RED BALLOON ENGLISH SCHOOL FOR KIDS Category: Promo & Activation Lions Sub Category: Best use of Social Media Marketing in a Promotional Campaign Catalogue Number: A13/204 Entrant Company: OGILVY BRASIL Agency(s): OGILVY BRASIL
REAL BEAUTY SKETCHES UNILEVER DOVE MASTERBRAND Category: Promo & Activation Lions Sub Category: Best use of Social Media Marketing in a Promotional Campaign Catalogue Number: A13/205 Entrant Company: OGILVY BRASIL Agency(s): OGILVY BRASIL
TWEET PEE HUGGIES BABY DIAPERS Category: Promo & Activation Lions Sub Category: Fast Moving Consumer Goods (not including food) Catalogue Number: B03/081 Entrant Company: OGILVY BRASIL Agency(s): OGILVY BRASIL
FAN CHECK MACHINE BILLBOARD BILLBOARD MAGAZINE Category: Promo & Activation Lions Sub Category: Publications & Media Catalogue Number: B08/054 Entrant Company: OGILVY BRASIL Agency(s): OGILVY BRASIL
SOUND TYPEFACE CLUB NME BRASIL MAGAZINE / WEBSITE Category: Promo & Activation Lions Sub Category: Publications & Media Catalogue Number: B08/055 Entrant Company: DDB BRASIL Agency(s): DDB BRASIL
BRAVE PERUKE TRIBO SKATE MAGAZINE MAGAZINE Category: Promo & Activation Lions Sub Category: Publications & Media Catalogue Number: B08/056 Entrant Company: DDB BRASIL Agency(s): DDB BRASIL
IMMORTAL FANS SPORT CLUB RECIFE FOOTBALL CLUB Category: Promo & Activation Lions Sub Category: Corporate Image & Information Catalogue Number: B11/091 Entrant Company: OGILVY BRASIL Agency(s): OGILVY BRASIL
REAL BEAUTY SKETCHES UNILEVER DOVE MASTERBRAND Category: Promo & Activation Lions Sub Category: Corporate Image & Information Catalogue Number: B11/092 Entrant Company: OGILVY BRASIL Agency(s): OGILVY BRASIL
THE CONSCIOUS PLATE ECOBENEFICIOS SUPPLIES MEAL CARD Category: Promo & Activation Lions Sub Category: Commercial Public Services Incl. Healthcare & Medical Catalogue Number: B12/064 Entrant Company: DDB BRASIL Agency(s): DDB BRASIL
IMMORTAL FANS SPORT CLUB RECIFE FOOTBALL CLUB Category: Promo & Activation Lions Sub Category: Best Integrated Campaign Led by Promotion and Activation Catalogue Number: C01/145 Entrant Company: OGILVY BRASIL Agency(s): OGILVY BRASIL
AMPLIFIER COCA-COLA COCA-COLA FM Category: Promo & Activation Lions Sub Category: Best Use of Print or Standard Outdoor in a Promotional Campaign Catalogue Number: A08/031 Entrant Company: JWT BRAZIL Agency(s): JWT BRAZIL
DOMINO’S PIZZA DISC DOMINO’S PIZZA PIZZA DELIVERY Category: Promo & Activation Lions Sub Category: Retail (Incl. Restaurants) Catalogue Number: B05/030 Entrant Company: ARTPLAN Agency(s): ARTPLAN
Esta cobertura está sendo produzida por Guilherme da Luz que tem em seu currículo passagens por agências de Santa Catarina e Londres. Participou da organização oficial dos festivais D&AD de Londres e Cannes Lions, e prestou consultoria na inscrição de cases para a JWT, F&Nazca, iThink, Landor (Cincinnati), Y&R (Malaysia), TBWA (Berlin), Banco de Eventos e outras. Escreveu para o Estadão o Guia Oficial de Categorias Cannes Lions.
