Esta nova categoria que avalia novas formas de tecnologia e premiou uma tecnologia que permite transformar ideias em realidade. Para conhecer o Case Vencedor e assistir a um filme de 2 minutos clique aqui.
O que é cinder?
É uma plataforma para codificações criativas e que funciona em Mac OS X e Windows, e que foi originalmente desenvolvida para atender a indústria de VXF. É, na verdade, uma caixa de ferramentas que permite a programação de gráficos, áudio, vídeo, rede, processamento de imagem e geometria computacional.
David Droga, presidente desta categoria, afirmou que Cinder mereceu e muito ganhar o Grand Prix desta categoria. É um trabalho que está ganhando muita força e contribui para a inscrição de pelo menos 20 campanhas neste Festival. É uma ideia que ajuda a produzir muitas outras pela frente.
O Brasil teve três trabalhos indicados no short-list mas não recebeu Leão nesta categoria.
INNOVATION LIONS SHORTLIST
| Title | Advertiser/Client | Product/Service | Entrant Company | Country | Award |
| A01 Innovation Lions | |||||
| NECOMIMI DENTSU,INC. / BIO SENSOR TECHNOLOGY/COMMUNICATION TOOL |
DENTSU Tokyo | JAPAN |
Short List |
||
| TWO SCREENS ARE BETTER THAN ONE / NEW TYPE OF PHONE |
YOTA Moscow | RUSSIA |
Lion |
||
| INGRESS N/A / MASSIVE MULTIPLAYER LOCATION BASED GAME |
NIANTIC LABS @GOOGLE San Francisco | USA |
Short List |
||
| VISION SHIFT SYSTEM SONY MARKETING (JAPAN) / NEW VIDEO EXPERIENCE SYSTEM |
DENTSU Tokyo | JAPAN |
Short List |
||
| MOTLEY – TELLING STORIES AT THE SPEED OF CULTURE CARLSBERG / SOCIAL MEDIA PUBLISHING TOOL |
TBWA\DIGITAL ARTS NETWORK Copenhagen | DENMARK |
Short List |
||
| CINDER / SOFTWARE TECHNOLOGY |
THE BARBARIAN GROUP New York | USA |
Grand Prix |
||
| PZU DRIVE PZU GROUP / CONECTED CAR ECOSYSTEM |
K2 INTERNET Warsaw | POLAND |
Short List |
||
| THE FIRE BLANKET CALENDAR ENGEN / FIRE BLANKET CALENDAR |
DRAFTFCB CAPE TOWN | SOUTH AFRICA |
Short List |
||
| WINDOW SHOPPING ADIDAS / WE PUT SHOPPING INTO WINDOW SHOPPING |
TBWA\HELSINKI | FINLAND |
Short List |
||
| Ballantine’s tshirtOS BALLANTINE’S / WORLD’S FIRST WEARABLE, SHARABLE, PROGRAMMABLE, 100% COTTON STATUS UPDATE |
MEDIAMONKS Hilversum | THE NETHERLANDS |
Short List |
||
| GOOGLE STREET VIEW HYPERLAPSE N/A / LABS EXPERIMENT |
TEEHAN+LAX Toronto | CANADA |
Short List |
||
| VIRTUAL MAKEUP MIRROR NATURA / KINECT TECHNOLOGY MIRROR |
ID\ São Paulo | BRAZIL |
Short List |
||
| THE FEED GETTY IMAGES / VISUAL NEWS FEED |
R/GA London | UNITED KINGDOM |
Short List |
||
| SKY REC SKY / THE FIRST HASHTAG THAT WORKS LIKE A RECORD BUTTON |
AGÊNCIACLICK ISOBAR São Paulo | BRAZIL |
Short List |
||
| GUIDE DOTS GUIDE DOGS ASSOCIATION FOR THE BLIND SINGAPORE / FREE AUDIO-BASED MOBILE APP FOR THE VISUALLY IMPAIRED |
Y&R SINGAPORE | SINGAPORE |
Short List |
||
| NATALIA PROJECT CIVIL RIGHTS DEFENDERS / GLOBAL ASSAULT ALARM SYSTEM FOR HUMAN RIGHTS DEFENDERS AT RISK POWERD BY SOCIAL |
RBK COMMUNICATION Stockholm | SWEDEN |
Short List |
||
| SMALL WORLD MACHINES COCA-COLA / VENDING MACHINE WITH LIVE STREAMING |
LEO BURNETT SYDNEY | AUSTRALIA |
Short List |
||
| TERRA VIP TERRA PORTAL / TERRA VIP GLASSES INVENTION |
DDB BRASIL São Paulo | BRAZIL |
Short List |
||
| THUNDERCLAP N/A / THUNDERCLAP – SOCIAL MEDIA TECHNOLOGY |
DE-DE New York | USA |
Lion |
||
| WEB LAB GOOGLE / INTERACTIVE WEBSITE CONNECTED TO A MUSEUM EXPERIENCE |
GOOGLE CREATIVE LAB London | UNITED KINGDOM |
Short List |
||
| RADIO AMBULANCE AER (ASOCIACION DE RADIODIFUSION) / SFDDF |
MARURI GREY Guayaquil | ECUADOR |
Short List |
||
| A BOY AND HIS ATOM: THE WORLD’S SMALLEST MOVIE IBM / STOP-MOTION ANIMATION MADE WITH ATOMS |
OGILVY NEW YORK | USA |
Short List |
||
| NIKE+ KINECT TRAINING NIKE / FITNESS TITLE FOR XBOX 360 |
AKQA London | UNITED KINGDOM |
Short List |
||
| MASTERCARD DISPLAY CARD GETIN NOBLE BANK / DEBIT CARD WHICH SHOWS THE ACCOUNT BALANCE |
GETIN NOBLE BANK Warsaw | POLAND |
Lion |
||
| TECH BALL STANDARD CHARTERED BANK / SPORTS TECHNOLOGY |
SAPIENTNITRO London | UNITED KINGDOM |
Short List |
||
