Esta categoria deu 9 indicações ao Brasil com destaque para Ogilvy com 3, o que reforça a possibilidade de que ekla seja a ag6encia do ano no Festival. A premiação será realizada amanhã e o AcontecendoAqui vai acompanhar.
Best non-fiction program, series or film where a client has successfully created a reality, documentary or entertainment show around a product(s) or brand(s)
– REAL BEAUTY SKETCHES OGILVY BRASIL São Paulo BRAZIL
Best brand or product integration into a feature film, existing TV show and/or series
– DEFORESTED FIELD GREY 141 GROUP São Paulo BRAZIL
Best use or integration of user-generated content
– REAL BEAUTY SKETCHES OGILVY BRASIL São Paulo BRAZIL
– MY BLOOD IS RED AND BLACK LEO BURNETT TAILOR MADE São Paulo BRAZIL
– SOUND TYPEFACE DDB BRASIL São Paulo BRAZIL
– SURPRISE COLLECTION AFRICA Sao Paulo BRAZIL
– IMMORTAL FANS OGILVY BRASIL São Paulo BRAZIL
– IMAGINARY TOYS DDB BRASIL São Paulo BRAZIL
– THE SOCIAL HOME TOUR 2.0 ARTPLAN Rio de Janeiro BRAZIL
Best integrated content campaign
– MY BLOOD IS RED AND BLACK LEO BURNETT TAILOR MADE São Paulo BRAZIL
SHORTLIST COMPLETO
Title |
Advertiser/Client
|
Product/Service
|
Entrant Company |
Country |
Award |
| A01 Best fictional program, series or film where a client has successfully created a drama, comedy or miniseries around a product or brand | |||||
| LOVE IN THE END | OGILVYONE WORLDWIDE ATHENS | GREECE |
Short List
|
||
| MONDELEZ INTERNATIONAL / LACTA | |||||
| UNCLE DREW | THE MARKETING ARM Dallas | USA |
Short List
|
||
| PEPSI / PEPSI MAX | |||||
| THE BEAUTY INSIDE | PEREIRA & O’DELL San Francisco | USA |
Short List
|
||
| INTEL + TOSHIBA / TOSHIBA LAPTOP WITH INTEL INSIDE | |||||
| THE MOVIE OUT HERE | GRIP LIMITED Toronto | CANADA |
Short List
|
||
| LABATT BREWERIES OF CANADA / KOKANEE | |||||
| SECRET PLACE | OGILVY FRANCE Paris | FRANCE |
Short List
|
||
| NESTLE WATERS / PERRIER | |||||
| A02 Best non-fiction program, series or film where a client has successfully created a reality, documentary or entertainment show around a product(s) or brand(s) | |||||
| CLOUDS OVER CUBA | THE MARTIN AGENCY Richmond | USA |
Short List
|
||
| THE JFK PRESIDENTIAL LIBRARY & MUSEUM / CUBAN MISSILE CRISIS 50TH ANNIVERSARY | |||||
| GT ACADEMY USA SEASON 2 | TBWA\CHIAT\DAY Los Angeles |
USA |
Short List
|
||
| NISSAN NORTH AMERICA / NISSAN | |||||
| FROM SHELTER TO STAGE | STARCOM MEDIAVEST GROUP Chicago | USA |
Short List
|
||
| MARS PETCARE US / PEDIGREE® | |||||
| 8 MILLION PROTAGONISTS | LEO BURNETT NEW YORK | USA |
Short List
|
||
| VILLAGE VOICE NEWSPAPER / VILLAGE VOICE NEWSPAPER | |||||
| BUBBA’S HOVER | THINKMODO New York | USA |
Short List
|
||
| OAKLEY / OAKLEY GOLF | |||||
| MOBILIZING THE 12TH MAN | MEMAC OGILVY LABEL TUNISIA Tunis | TUNISIA |
Short List
|
||
| C. S. HAMMAM-LIF / FOOTBALL CLUB | |||||
| A BOY AND HIS ATOM: THE WORLD’S SMALLEST MOVIE | OGILVY NEW YORK | USA |
Short List
|
||
| IBM / IBM RESEARCH | |||||
| THE CANDIDATE | PUBLICIS ITALY Milan | ITALY |
Short List
|
||
| HEINEKEN INTERNATIONAL / HEINEKEN | |||||
| TUNDRA SPACE SHUTTLE ENDEAVOUR CAMPAIGN | SAATCHI & SAATCHI LA | USA |
Short List
|
||
| TOYOTA / TOYOTA TUNDRA | |||||
| REAL BEAUTY SKETCHES | OGILVY BRASIL São Paulo | BRAZIL |
Short List
|
||
| UNILEVER / DOVE MASTERBRAND | |||||
| A03 Best brand or product integration into a feature film, existing TV show and/or series | |||||
| THE VERIZON COLOR LIVE VIDEO BROADCAST APPLICATION | McCANN ERICKSON New York | USA |
Short List
|
||
| VERIZON WIRELESS / COMMUNICATIONS PROVIDER | |||||
| PIRACY | Y&R Lima | PERU |
Short List
|
||
| BRITANICO / ENGLISH LESSONS | |||||
| DAYS OF HOPE | SAATCHI & SAATCHI Berlin | GERMANY |
Short List
|
||
| DIAKONIE FRANKFURT & PARTNERS, SAMUSOCIAL, SPRAVEDLIVAYA POMOSCH, SHELTER, SOZIA / DIAKONIE FRANKFURT & PARTNERS, SAMUSOCIAL, SPRAVEDLIVAYA POMOSCH, SHELTER, SOZIA | |||||
| NO NAME MATCH | ONIRIA/TBWA Asuncion | PARAGUAY |
Short List
|
||
| UNICEF / ID CAMPAIN | |||||
| DEFORESTED FIELD | GREY 141 GROUP São Paulo | BRAZIL |
Short List
|
||
| WWF / WWF | |||||
| THE BEETLE SHARK CAGE | MEDIACOM New York | USA |
Short List
|
||
| VOLKSWAGEN / VW BEETLE | |||||
| A04 Best use or integration of user-generated content | |||||
| SURPRISING MONSTERS CALLING HOME | RPA Santa Monica | USA |
Short List
|
||
| AMERICAN HONDA MOTOR CO / HONDA LOVES YOU BACK | |||||
| MIMEISTHAI | CLEMENGER BBDO SYDNEY | AUSTRALIA |
Short List
|
||
| TEDX SYDNEY / TEDX | |||||
| DOPING TV | Y&R WARSAW Warsaw | POLAND |
Short List
|
||
| HYATT REGENCY WARSAW / HOTEL SERVICES | |||||
| LOVE IN THE END | OGILVYONE WORLDWIDE ATHENS | GREECE |
Short List
|
||
| MONDELEZ INTERNATIONAL / LACTA | |||||
| 8 MILLION PROTAGONISTS | LEO BURNETT NEW YORK | USA |
Short List
|
||
| VILLAGE VOICE NEWSPAPER / VILLAGE VOICE NEWSPAPER | |||||
| THE BEAUTY INSIDE | PEREIRA & O’DELL San Francisco | USA |
Short List
|
||
| INTEL + TOSHIBA / TOSHIBA LAPTOP WITH INTEL INSIDE | |||||
| CANCERTWEETS | LEO BURNETT COLOMBIA Bogotá | COLOMBIA |
Short List
|
||
| LEAGUE AGAINST CANCER BOGOTÁ / CANCER CHARITY | |||||
| BUILDING THE PEOPLE’S CAR | PROXIMITY BEIJING | CHINA |
Short List
|
||
| VOLKSWAGEN GROUP CHINA / THE PEOPLE’S CAR PROJECT | |||||
| YES, VIRGINIA THE MUSICAL | JWT NEW YORK | USA |
Short List
|
||
| MACY’S / DEPARTMENT STORE | |||||
| A05 Best use or integration of experiential events | |||||
| THE V MOTION PROJECT | COLENSO BBDO Auckland | NEW ZEALAND |
Short List
|
||
| FRUCOR BEVERAGES / V ENERGY DRINK | |||||
| MARIACHI | ABBOTT MEAD VICKERS BBDO London | UNITED KINGDOM |
Short List
|
||
| PEPSICO / DORITOS | |||||
| THE ERASABLE BILLBOARD | CLM BBDO Boulogne-Billancourt |
FRANCE |
Short List
|
||
| PLAN FRANCE / INTERNATIONAL GIRLS DAY | |||||
| THE ANT RALLY | BBDO GERMANY Düsseldorf | GERMANY |
Short List
|
||
| WORLDWIDE FUND FOR NATURE (WWF) / WWF | |||||
| DOUBLE LOOP DARE | MISTRESS Venice | USA |
Short List
|
||
| MATTEL / HOT WHEELS | |||||
| POKER | DUVAL GUILLAUME MODEM Antwerp | BELGIUM |
Short List
|
||
| CARLSBERG / CARLSBERG BEER | |||||
| THE EXHIBITION THAT SHOULDN’T EXIST | LEO BURNETT LISBOA | PORTUGAL |
Short List
|
||
| CONTROL ARMS / ARMS TRADE TREATY | |||||
| DRIVING DOGS | DRAFTFCB NEW ZEALAND Auckland | NEW ZEALAND |
Short List
|
||
| MINI / SPCA NEW ZEALAND / BRAND SPONSORSHIP LEVERAGE / LIVE EVENT | |||||
| THE CANDIDATE | PUBLICIS ITALY Milan | ITALY |
Short List
|
||
| HEINEKEN INTERNATIONAL / HEINEKEN | |||||
| SMALL WORLD MACHINES | LEO BURNETT SYDNEY | AUSTRALIA |
Short List
|
||
| COCA-COLA / COCA-COLA | |||||
| THE REAL MASTER OF INTUITION | PUBLICIS ITALY Milan | ITALY |
Short List
|
||
| HEINEKEN ITALIA / HEINEKEN | |||||
| REVERSE ROBBERIES | THE MONKEYS Sydney | AUSTRALIA |
Short List
|
||
| PARMALAT / OAK FLAVOURED MILK | |||||
| TUNDRA SPACE SHUTTLE ENDEAVOUR CAMPAIGN | SAATCHI & SAATCHI LA | USA |
Short List
|
||
| TOYOTA / TOYOTA TUNDRA | |||||
| REAL BEAUTY SKETCHES | OGILVY BRASIL São Paulo | BRAZIL |
Short List
|
||
| UNILEVER / DOVE MASTERBRAND | |||||
| TWISTED FOOTBALL | OGILVY MALAYSIA Kuala Lumpur | MALAYSIA |
Short List
|
||
| NESTLÉ PRODUCTS / MILO CANS | |||||
| MY BLOOD IS RED AND BLACK | LEO BURNETT TAILOR MADE São Paulo | BRAZIL |
Short List
|
||
| HEMOBA / ESPORTE CLUBE VITÓRIA / FOOTBALL TEAM | |||||
| YES, VIRGINIA THE MUSICAL | JWT NEW YORK | USA |
Short List
|
||
| MACY’S / DEPARTMENT STORE | |||||
| ZZ SHOCK | CREATIVE ARTISTS AGENCY Los Angeles | USA |
Short List
|
||
| DIAGEO / JEREMIAH WEED | |||||
| A06 Best use or integration of music | |||||
| THE V MOTION PROJECT | COLENSO BBDO Auckland | NEW ZEALAND |
Short List
|
||
| FRUCOR BEVERAGES / V ENERGY DRINK | |||||
| MARIACHI | ABBOTT MEAD VICKERS BBDO London | UNITED KINGDOM |
Short List
|
||
| PEPSICO / DORITOS | |||||
| TREE CONCERT | BBDO GERMANY Berlin | GERMANY |
Short List
|
||
| BUND / FRIENDS OF EARTH GERMANY / NATURE PROTECTION | |||||
| SURPRISING MONSTERS CALLING HOME | RPA Santa Monica | USA |
Short List
|
||
| AMERICAN HONDA MOTOR CO / HONDA LOVES YOU BACK | |||||
| DUMB WAYS TO DIE | McCANN MELBOURNE | AUSTRALIA |
Short List
|
||
| METRO TRAINS / METRO TRAINS | |||||
| TUNA TUNES | LEAGAS DELANEY HAMBURG | GERMANY |
Short List
|
||
| FOLLOWFISH (FISH & MORE) / TUNA | |||||
| A CHARITY RECORD LABEL | 180HEARTBEATS+JUNG von MATT Warsaw |
POLAND |
Short List
|
||
| RAK ‘N’ROLL FOUNDATION / RAK’N’ROLL RECORDS | |||||
| LONGER MERRY CHRISTMAS | JWT SAN JUAN | PUERTO RICO |
Short List
|
||
| HEINEKEN / HEINEKEN | |||||
| EVERY BEAT MATTERS | BBDO NEW YORK | USA |
Short List
|
||
| SAVE THE CHILDREN / SAVE THE CHILDREN | |||||
| YES, VIRGINIA THE MUSICAL | JWT NEW YORK | USA |
Short List
|
||
| MACY’S / DEPARTMENT STORE | |||||
| ZZ SHOCK | CREATIVE ARTISTS AGENCY Los Angeles | USA |
Short List
|
||
| DIAGEO / JEREMIAH WEED | |||||
| SOUND TYPEFACE | DDB BRASIL São Paulo | BRAZIL |
Short List
|
||
| CLUB NME BRASIL / MAGAZINE / WEBSITE | |||||
| A07 Best use or integration of offline media such as print, outdoor etc | |||||
| TREE CONCERT | BBDO GERMANY Berlin | GERMANY |
Short List
|
||
| BUND / FRIENDS OF EARTH GERMANY / NATURE PROTECTION | |||||
| BRIDGE OF LIFE | CHEIL WORLDWIDE Seoul | SOUTH KOREA |
Short List
|
||
| SAMSUNG LIFE INSURANCE / SAMSUNG LIFE INSURANCE | |||||
| BOW | OGILVY & MATHER COLOMBIA Bogotá | COLOMBIA |
Short List
|
||
| COCA-COLA / COCA-COLA | |||||
| SURPRISE COLLECTION | AFRICA Sao Paulo | BRAZIL |
Short List
|
||
| P&G / ARIEL | |||||
| IMMORTAL FANS | OGILVY BRASIL São Paulo | BRAZIL |
Short List
|
||
| SPORT CLUB RECIFE / FOOTBALL CLUB | |||||
| IMAGINARY TOYS | DDB BRASIL São Paulo | BRAZIL |
Short List
|
||
| FUNDACAO PAO DOS POBRES / CHARITY | |||||
| A08 Best use or integration of gaming | |||||
| BUG RUN | DDB STOCKHOLM | SWEDEN |
Short List
|
||
| VOLKSWAGEN GROUP SWEDEN / VOLKSWAGEN BEETLE | |||||
| TELEKINIZE THE RAINBOW | CLEMENGER BBDO SYDNEY | AUSTRALIA |
Short List
|
||
| SKITTLES / SKITTLES | |||||
| THE LAST BARFIGHTER | McKINNEY Durham | USA |
Short List
|
||
| BIG BOSS BREWING COMPANY / BEER | |||||
| STREET QUEST | OGILVY & MATHER CAPE TOWN | SOUTH AFRICA |
Short List
|
||
| VOLKSWAGEN / VW CORPORATE | |||||
| SECRET PLACE | OGILVY FRANCE Paris | FRANCE |
Short List
|
||
| NESTLE WATERS / PERRIER | |||||
| NIKE+ KINECT TRAINING | AKQA London | UNITED KINGDOM |
Short List
|
||
| NIKE / FITNESS TITLE FOR XBOX 360 | |||||
| ONE DAY CEASEFIRE | OGILVY & MATHER ADVERTISING Shanghai | CHINA |
Short List
|
||
| PEACE ONE DAY / PUBLIC SERVICE | |||||
| DIKEMBE MUTOMBO’S 4 1/2 WEEKS TO SAVE THE WORLD | WIEDEN+KENNEDY Portland |
USA |
Short List
|
||
| OLD SPICE / OLD SPICE CHAMPION | |||||
| A09 Best use or integration of digital or social media | |||||
| THE BULLYING SIMULATOR | LOWE BRINDFORS Stockholm | SWEDEN |
Short List
|
||
| FRIENDS / ANTI-BULLYING ORGANISATION | |||||
| THE BIG WAVE GOODBYE | FHV BBDO Amsterdam | THE NETHERLANDS |
Short List
|
||
| AMSTERDAM AIRPORT SCHIPHOL / SCHIPHOL.NL | |||||
| DUMB WAYS TO DIE | McCANN MELBOURNE | AUSTRALIA |
Short List
|
||
| METRO TRAINS / METRO TRAINS | |||||
| 8 MILLION PROTAGONISTS | LEO BURNETT NEW YORK | USA |
Short List
|
||
| VILLAGE VOICE NEWSPAPER / VILLAGE VOICE NEWSPAPER | |||||
| THE SOCIAL HOME TOUR 2.0 | ARTPLAN Rio de Janeiro | BRAZIL |
Short List
|
||
| CARVALHO HOSKEN / CARVALHO HOSKEN | |||||
| THE STRATOS JUMP 1:350 | OGILVY & MATHER VIENNA | AUSTRIA |
Short List
|
||
| REED EXHIBITIONS / MODEL MAKER FAIR | |||||
| SEND YOUR FACEBOOK PROFILE TO CAPE TOWN | OGILVY & MATHER CAPE TOWN | SOUTH AFRICA |
Short List
|
||
| CAPE TOWN TOURISM / CAPE TOWN | |||||
| HASHTAG KILLER | DDB NEW YORK | USA |
Short List
|
||
| WATER IS LIFE / WATER IS LIFE (NON PROFIT) | |||||
| MOBILIZING THE 12TH MAN | MEMAC OGILVY LABEL TUNISIA Tunis | TUNISIA |
Short List
|
||
| C. S. HAMMAM-LIF / FOOTBALL CLUB | |||||
| LIVE TWITTER FILM ‘UNDER CONTROL’ | WOEDEND! Amsterdam | THE NETHERLANDS |
Short List
|
||
| DUTCH FILM FESTIVAL / DUTCH FILM FESTIVAL 2012 | |||||
| SCREEN-AGE LOVE STORY | ACE SAATCHI & SAATCHI Manila | THE PHILIPPINES |
Short List
|
||
| PLDT / MYDSL | |||||
| TRIAL BY TIMELINE | COLENSO BBDO Auckland | NEW ZEALAND |
Short List
|
||
| AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL | |||||
| THE BEAUTY INSIDE | PEREIRA & O’DELL San Francisco | USA |
Short List
|
||
| INTEL + TOSHIBA / TOSHIBA LAPTOP WITH INTEL INSIDE | |||||
| AT&T DIGITAL LIFE | BBDO NEW YORK | USA |
Short List
|
||
| AT&T / AT&T | |||||
| SAME SEX MARRIAGE | OGILVY FRANCE Paris | FRANCE |
Short List
|
||
| GOOGLE / GOOGLE + | |||||
| SECRET FISHING SPOTS | DDB GROUP NEW ZEALAND Auckland | NEW ZEALAND |
Short List
|
||
| HUTCHWILCO / MARINE SAFETY EQUIPMENT | |||||
| A10 Best integrated content campaign | |||||
| DAYBREAK | BBDO NEW YORK | USA |
Short List
|
||
| AT&T / AT&T | |||||
| DUMB WAYS TO DIE | McCANN MELBOURNE | AUSTRALIA |
Short List
|
||
| METRO TRAINS / METRO TRAINS | |||||
| SHARE A COKE AND A SONG | HOST Sydney | AUSTRALIA |
Short List
|
||
| COCA-COLA / NON-ALCOHOLIC DRINK | |||||
| LOVE IN THE END | OGILVYONE WORLDWIDE ATHENS | GREECE |
Short List
|
||
| MONDELEZ INTERNATIONAL / LACTA | |||||
| 8 MILLION PROTAGONISTS | LEO BURNETT NEW YORK | USA |
Short List
|
||
| VILLAGE VOICE NEWSPAPER / VILLAGE VOICE NEWSPAPER | |||||
| PROMETHEUS INTEGRATED CAMPAIGN | IGNITION INTERACTIVE Santa Monica | USA |
Short List
|
||
| TWENTIETH CENTURY FOX / PROMETHEUS FILM | |||||
| A CHARITY RECORD LABEL | 180HEARTBEATS+JUNG von MATT Warsaw |
POLAND |
Short List
|
||
| RAK ‘N’ROLL FOUNDATION / RAK’N’ROLL RECORDS | |||||
| THE OFFICIAL SPONSORSHIP OF THE AZERBAIJANI OLYMPIC WRESTLERS | GREY NEW YORK | USA |
Short List
|
||
| P&G / FEBREZE | |||||
| ROAD TO RECOVERY | LEO BURNETT SYDNEY | AUSTRALIA |
Short List
|
||
| DIAGEO AUSTRALIA / BUNDABERG RUM | |||||
| THE BEAUTY INSIDE | PEREIRA & O’DELL San Francisco | USA |
Short List
|
||
| INTEL + TOSHIBA / TOSHIBA LAPTOP WITH INTEL INSIDE | |||||
| THE MOVIE OUT HERE | GRIP LIMITED Toronto | CANADA |
Short List
|
||
| LABATT BREWERIES OF CANADA / KOKANEE | |||||
| THE CANDIDATE | PUBLICIS ITALY Milan | ITALY |
Short List
|
||
| HEINEKEN INTERNATIONAL / HEINEKEN | |||||
| MIKE AND IKE – THE BREAK-UP | NAIL Providence | USA |
Short List
|
||
| JUST BORN / CANDY | |||||
| MY BLOOD IS RED AND BLACK | LEO BURNETT TAILOR MADE São Paulo | BRAZIL |
Short List
|
||
| HEMOBA / ESPORTE CLUBE VITÓRIA / FOOTBALL TEAM | |||||
| SCREEN-AGE LOVE STORY | ACE SAATCHI & SAATCHI Manila | THE PHILIPPINES |
Short List
|
||
| PLDT / MYDSL | |||||
