A Categoria Outdoor provavelmente foi a que mais inscrições recebeu nesta edição do Cannes Lions, pois foi a que mais indicações trouxe em seu shortlist, ao contrário da Categoria Mobile que teve poucas indicações. Novamente o Brasil aparece bem na categoria Outdoor, onde sempre trás Leões para o Brasil, com 103 indicações. Os destaques foram a Ogilvy com 24 indicações, a DDBBrasil com 14 e a Y&R com 11. Já na categoria Mobile o Brasil obteve 9 indicações.
Confira a performance brasileira nas duas categorias:
Activation by Location or Proximity A01/013 BLUETOOTH DIAPER ALERT P&G HIPOGLOS AMENDOAS ANTIRASH CREAM
AFRICA São Paulo BRAZIL
Activation by Location or Proximity A01/014 THE END OF THE SILENT
MAGAZINE
BILLBOARD MAGAZINE
OGILVY BRASIL São Paulo BRAZIL
Activation by Location or Proximity A01/043 AIR CHECK IN SKY COMPANY SKYDIVING SKYDIVING
AGE ISOBAR São Paulo BRAZIL
Networked Mobile Technology A03/010 EASY WAY SUBTITLES EASY WAY LANGUAGE CENTER EASY WAY SUBTITLES SERVICE
LODUCCA São Paulo BRAZIL
Products C01/048 BLUETOOTH DIAPER ALERT P&G HIPOGLOS AMENDOAS ANTIRASH CREAM
AFRICA São Paulo BRAZIL
Tablets and Other Devices D01/051 THE SOCIAL HOME TOUR CARVALHO HOSKEN CARVALHO HOSKEN ARTPLAN Rio de Janeiro BRAZIL
Products F01/021 SCREENSHOT AUDI AUDI R8
ALMAPBBDO São Paulo BRAZIL
Charities, Not for Profit and Public
Information
F04/007 CRASH PEUGEOT SAFE DRIVING
Y&R SÃO PAULO BRAZIL
Messaging Campaigns, including SMS, MMS
and Mobile EmailMessaging Campaigns,
including SMS, MMS and Mobile Email
G01/030 SOS BY SMS OBRA DO BERCO PRO BONO DAYCARE FOR
CHILDREN
DDB BRASIL São Paulo BRAZIL
Best Integrated Campaign Led by Mobile H01/014 EASY WAY SUBTITLES EASY WAY LANGUAGE CENTER EASY WAY SUBTITLES SERVICE
LODUCCA São Paulo BRAZIL
Entertainment & Leisure A11/097 COMICS VAN GOGH MASP MUSEUM MUSEUM
DDB BRASIL São Paulo BRAZIL
Entertainment & Leisure A11/098 COMICS RENOIR MASP MUSEUM MUSEUM
DDB BRASIL São Paulo BRAZIL
Entertainment & Leisure A11/099 COMICS MODIGLIANI MASP MUSEUM MUSEUM
DDB BRASIL São Paulo BRAZIL
Publications & Media A12/001 CHURCHILL NEWS INTERNATIONAL THE TIMES
CHI & PARTNERS London UNITED KIN
Corporate Image A16/029 FLORENCE UNILEVER DOVE MASTERBRAND
OGILVY BRASIL São Paulo BRAZIL
Corporate Image A16/030 KELA UNILEVER DOVE MASTERBRAND
OGILVY BRASIL São Paulo BRAZIL
Corporate Image A16/031 MELINDA UNILEVER DOVE MASTERBRAND
OGILVY BRASIL São Paulo BRAZIL
Corporate Image A16/032 JENISE UNILEVER DOVE MASTERBRAND
OGILVY BRASIL São Paulo BRAZIL
Corporate Image A16/033 LANI UNILEVER DOVE MASTERBRAND
OGILVY BRASIL São Paulo BRAZIL
Home Appliances, Furnishings, Electronics & Audio-Visual
B04/111 UGLY PARENTS, BEAUTIFUL
KIDS 1
GROUPE SEB ARNO
PUBLICIS BRASIL São Paulo BRAZIL
Home Appliances, Furnishings, Electronics & Audio-Visual
B04/112 UGLY PARENTS, BEAUTIFUL
KIDS 2
GROUPE SEB ARNO
PUBLICIS BRASIL São Paulo BRAZIL
Home Appliances, Furnishings, Electronics & Audio-Visual
B04/113 UGLY PARENTS, BEAUTIFUL
KIDS 3
GROUPE SEB ARNO
PUBLICIS BRASIL São Paulo BRAZIL
Home Appliances, Furnishings, Electronics & Audio-Visual
B04/123 PSYCHO LG TV WITH 2D-3D CONVERTER
Y&R SÃO PAULO BRAZIL
Home Appliances, Furnishings, Electronics & Audio-Visual
B04/124 TITANIC LG TV WITH 2D-3D CONVERTER
Y&R SÃO PAULO BRAZIL
Home Appliances, Furnishings, Electronics & Audio-Visual
B04/125 KING KONG LG TV WITH 2D-3D CONVERTER
Y&R SÃO PAULO BRAZIL
Home Appliances, Furnishings, Electronics & Audio-Visual
B04/126 OFFICE LG ASPIRADOR DE K2 KOMPRESSOR
Y&R SÃO PAULO BRAZIL
Home Appliances, Furnishings, Electronics & Audio-Visual
B04/127 BEDROOM LG ASPIRADOR DE K2 KOMPRESSOR
Y&R SÃO PAULO BRAZIL
Home Appliances, Furnishings, Electronics & Audio-Visual
B04/128 LIVING ROOM LG ASPIRADOR DE K2 KOMPRESSOR
Y&R SÃO PAULO BRAZIL
Home Appliances, Furnishings, Electronics & Audio-Visual
B04/141 STAR LG HOME THEATER
Y&R SÃO PAULO BRAZIL
Home Appliances, Furnishings, Electronics & Audio-Visual
B04/142 LORD LG HOME THEATER
Y&R SÃO PAULO BRAZIL
Home Appliances, Furnishings, Electronics & Audio-Visual
B04/143 HARRY LG HOME THEATER
Y&R SÃO PAULO BRAZIL
Cosmetics & Beauty, Toiletries & Pharmacy B05/199 MAP 1 UNILEVER CLEAR
BORGHI/LOWE São Paulo BRAZIL
Cosmetics & Beauty, Toiletries & Pharmacy B05/200 MAP 2 UNILEVER CLEAR
BORGHI/LOWE São Paulo BRAZIL
Cosmetics & Beauty, Toiletries & Pharmacy B05/222 NURSE BAYER CAFIASPIRIN
ALMAPBBDO São Paulo BRAZIL
Cosmetics & Beauty, Toiletries & Pharmacy B05/223 AGENT BAYER CAFIASPIRIN
ALMAPBBDO São Paulo BRAZIL
Cosmetics & Beauty, Toiletries & Pharmacy B05/224 CRAZY BAYER CAFIASPIRIN
ALMAPBBDO São Paulo BRAZIL
Cosmetics & Beauty, Toiletries & Pharmacy B05/272 DAUGTHER OR WIFE J&J ROC / ANTI AGING SKINCARE
DDB BRASIL São Paulo BRAZIL
Miscellaneous B07/043 DOG 1 EFFEM PEDIGREE
ALMAPBBDO São Paulo BRAZIL
Miscellaneous B07/044 DOG 2 EFFEM PEDIGREE
ALMAPBBDO São Paulo BRAZIL
Miscellaneous B07/045 DOG 3 EFFEM PEDIGREE
ALMAPBBDO São Paulo BRAZIL 6
Cars & Automotive Services B08/137 MICHAEL LG CAR AUDIO
Y&R SÃO PAULO BRAZIL
Cars & Automotive Services B08/138 AMY LG CAR AUDIO
Y&R SÃO PAULO BRAZIL
Cars & Automotive Services B08/139 KISS LG CAR AUDIO
Y&R SÃO PAULO BRAZIL
Cars & Automotive Services B08/140 CAR HONDA MOTOS HONDA MOTOS
Y&R SÃO PAULO BRAZIL
Cars & Automotive Services B08/141 BUS HONDA MOTOS HONDA MOTOS
Y&R SÃO PAULO BRAZIL
Cars & Automotive Services B08/142 TRUCK HONDA MOTOS HONDA MOTOS
Y&R SÃO PAULO BRAZIL 11
Cars & Automotive Services B08/157 BOXES 2 FIAT FIAT DUCATO
LEO BURNETT TAILOR MADE São Paulo BRAZIL
Cars & Automotive Services B08/158 BOXES 3 FIAT FIAT DUCATO
LEO BURNETT TAILOR MADE São Paulo BRAZIL
Cars & Automotive Services B08/159 CORNERS 1 FIAT FIAT BRAVO WITH CORNERING SYSTEM
LEO BURNETT TAILOR MADE São Paulo BRAZIL
Cars & Automotive Services B08/160 CORNERS 2 FIAT FIAT BRAVO WITH CORNERING SYSTEM
LEO BURNETT TAILOR MADE São Paulo BRAZIL
Cars & Automotive Services B08/161 CORNERS 3 FIAT FIAT BRAVO WITH CORNERING SYSTEM
LEO BURNETT TAILOR MADE São Paulo BRAZIL
Cars & Automotive Services B08/240 NAPOLEON FIAT PARTS AND ACCESSORIES
LEO BURNETT TAILOR MADE São Paulo BRAZIL
Cars & Automotive Services B08/241 POLICEMAN FIAT PARTS AND ACCESSORIES
LEO BURNETT TAILOR MADE São Paulo BRAZIL
Retail Stores, Restaurants & Fast Food
Outlets
B09/040 MONA LISA DICICO PAINTS
QG PROPAGANDA São Paulo BRAZIL
Retail Stores, Restaurants & Fast Food
Outlets
B09/041 VAN GOGH DICICO PAINTS
QG PROPAGANDA São Paulo BRAZIL 2
Travel, Transport & Tourism B10/035 WHEEL GOL LINHAS AEREAS GOL LINHAS AEREAS
ALMAPBBDO São Paulo BRAZIL
Entertainment & Leisure B11/075 BEETHOVEN ORQUESTRA SINFÔNICA BRASILEIRA (OSB)
ORCHESTRA ARTPLAN Rio de Janeiro BRAZIL
Publications & Media B12/029 MAN FOX CHANNELS THE WALKING DEAD – TV SERIES
LODUCCA São Paulo BRAZIL
Publications & Media B12/037 JAMES RADIO MUNDO LIVRE MUSIC STATION
CCZ PUBLICIDADE E MARKETING Curitiba BRAZIL
Publications & Media B12/038 QUEEN RADIO MUNDO LIVRE MUSIC STATION
CCZ PUBLICIDADE E MARKETING Curitiba BRAZIL
Publications & Media B12/039 OZZY RADIO MUNDO LIVRE MUSIC STATION
CCZ PUBLICIDADE E MARKETING Curitiba BRAZIL
Publications & Media B12/040 BEATLES RADIO MUNDO LIVRE MUSIC STATION
CCZ PUBLICIDADE E MARKETING Curitiba BRAZIL
Publications & Media B12/103 BAPTISM BANDSPORTS SPORTS CHANNEL
OGILVY BRASIL São Paulo BRAZIL
Publications & Media B12/104 GRADUATION BANDSPORTS SPORTS CHANNEL
OGILVY BRASIL São Paulo BRAZIL
Publications & Media B12/105 97TH BIRTHDAY BANDSPORTS SPORTS CHANNEL
OGILVY BRASIL São Paulo BRAZIL
Publications & Media B12/107 HAVE YOU EVER REALLY LOVED
A WOMAN
BILLBOARD MAGAZINE
OGILVY BRASIL São Paulo BRAZIL
Publications & Media B12/109 WAITING ON THE WORLD TO CHANGE
BILLBOARD MAGAZINE
OGILVY BRASIL São Paulo BRAZIL
Publications & Media B12/110 MAKE A MOVE ON ME BILLBOARD MAGAZINE
OGILVY BRASIL São Paulo BRAZIL
Publications & Media B12/111 I SWEAR BILLBOARD MAGAZINE
OGILVY BRASIL São Paulo BRAZIL
Publications & Media B12/119 WORLD ECONOMY GUITAR PLAYER GUITAR PLAYER
LEO BURNETT TAILOR MADE São Paulo BRAZIL
Publications & Media B12/120 FASHION TRENDS GUITAR PLAYER GUITAR PLAYER
LEO BURNETT TAILOR MADE São Paulo BRAZIL
Commercial Public Services B15/027 WAR N.E.T. VIDEO ON DEMAND
TALENT São Paulo BRAZIL
Commercial Public Services B15/028 ROBOT N.E.T. VIDEO ON DEMAND
TALENT São Paulo BRAZIL
Commercial Public Services B15/029 CLASSIC N.E.T. VIDEO ON DEMAND
TALENT São Paulo BRAZIL
Commercial Public Services B15/059 EINSTEIN MIAMI AD SCHOOL PRIVATE SCHOOL
OGILVY BRASIL São Paulo BRAZIL
Commercial Public Services B15/060 MARILYN MIAMI AD SCHOOL PRIVATE SCHOOL
OGILVY BRASIL São Paulo BRAZIL
Commercial Public Services B15/061 CHE MIAMI AD SCHOOL PRIVATE SCHOOL
OGILVY BRASIL São Paulo BRAZIL
Corporate Image B16/018 FLORENCE UNILEVER DOVE MASTERBRAND
OGILVY BRASIL São Paulo BRAZIL
Corporate Image B16/019 KELA UNILEVER DOVE MASTERBRAND
OGILVY BRASIL São Paulo BRAZIL
Corporate Image B16/020 MELINDA UNILEVER DOVE MASTERBRAND
OGILVY BRASIL São Paulo BRAZIL
Corporate Image B16/021 JENISE UNILEVER DOVE MASTERBRAND
OGILVY BRASIL São Paulo BRAZIL
Corporate Image B16/022 LANI UNILEVER DOVE MASTERBRAND
OGILVY BRASIL São Paulo BRAZIL
Fundraising, Charities, Appeals, Non-Profit
Organisations, Public Health & Safety, Public
Awareness Messages
B17/215 LIKE CLARO MOBILE COMPANY
OGILVY BRASIL São Paulo BRAZIL
Fundraising, Charities, Appeals, Non-Profit
Organisations, Public Health & Safety, Public
Awareness Messages
B17/225 WAY OUT ADESF ADESF – ASSOCIATION FOR
SMOKER AWARENESS
NEOGAMA BBH São Paulo BRAZIL
Fundraising, Charities, Appeals, Non-Profit
Organisations, Public Health & Safety, Public
Awareness Messages
B17/226 WAY OUT 2 ADESF ADESF – ASSOCIATION FOR
SMOKER AWARENESS
NEOGAMA BBH São Paulo BRAZIL
Fundraising, Charities, Appeals, Non-Profit
Organisations, Public Health & Safety, Public
Awareness Messages
B17/227 WAY OUT 3 ADESF ADESF – ASSOCIATION FOR
SMOKER AWARENESS
NEOGAMA BBH São Paulo BRAZIL
Fundraising, Charities, Appeals, Non-Profit
Organisations, Public Health & Safety, Public
Awareness Messages
B17/239 N FIAT FIAT
LEO BURNETT TAILOR MADE São Paulo BRAZIL
Fundraising, Charities, Appeals, Non-Profit
Organisations, Public Health & Safety, Public
Awareness Messages
B17/240 R FIAT FIAT
LEO BURNETT TAILOR MADE São Paulo BRAZIL
Bars, Restaurants & Stores, etc. C01/077 TOAST-TRAY BAUDUCCO BAUDUCCO TOAST
ALMAPBBDO São Paulo BRAZIL
Bars, Restaurants & Stores, etc. C01/108 THE BUDDY CUP AMBEV BUDWEISER
AFRICA Sao Paulo BRAZIL
Small Scale Special Solutions C02/123 HERO HUG FIAT FIAT
LEO BURNETT TAILOR MADE São Paulo BRAZIL
Small Scale Special Solutions C02/129 TERRA VIP TERRA PORTAL TERRA PORTAL
DDB BRASIL São Paulo BRAZIL
Small Scale Special Solutions C02/138 IMMORTAL FANS SPORT CLUB RECIFE FOOTBALL CLUB
OGILVY BRASIL São Paulo BRAZIL
Small Scale Special Solutions C02/151 SOLARAD CHARGER NIVEA NIVEA SUN
DRAFTFCB BRASIL São Paulo BRAZIL
Stunts & Live Advertising C04/079 MY BLOOD IS RED AND BLACK HEMOBA / ESPORTE CLUBE
VITÓRIA
FOOTBALL TEAM
LEO BURNETT TAILOR MADE São Paulo BRAZIL
Stunts & Live Advertising C04/141 ELECTRIC PEE AFROREGGAE AFROREGGAE
JWT BRAZIL São Paulo BRAZIL
Stunts & Live Advertising C04/149 ARTIST RESCUE ABRA / ACADEMY OF ART ART CLASSES
DDB BRASIL São Paulo BRAZIL
Stunts & Live Advertising C04/185 REAL BEAUTY SKETCHES UNILEVER DOVE MASTERBRAND
OGILVY BRASIL São Paulo BRAZIL
Stunts & Live Advertising C04/187 MISMATCH ZURICH SEGUROS GREY 141
GROUP São Paulo BRAZIL
Copywriting E01/094 TAILBONE CAPRILAT FORTIFIED GOAT’S MILK
DDB BRASIL São Paulo BRAZIL
Copywriting E01/095 MANDIBLE CAPRILAT FORTIFIED GOAT’S MILK
DDB BRASIL São Paulo BRAZIL
Illustration E02/031 FOUCAULT 1 ACADEMIA DE IDEIAS
(ACADEMY OF IDEAS)
ACADEMY OF IDEAS
PERFIL 252 Belo Horizonte BRAZIL
Illustration E02/032 FOUCAULT 2 ACADEMIA DE IDEIAS
(ACADEMY OF IDEAS)
ACADEMY OF IDEAS
PERFIL 252 Belo Horizonte BRAZIL
Illustration E02/129 CURL GUSTAVO BORGES GYM GUSTAVO BORGES
GYM HEADS PROPAGANDA Sao Paulo BRAZIL
Illustration E02/130 BENCH PRESS GUSTAVO BORGES GYM GUSTAVO BORGES
GYM HEADS PROPAGANDA Sao Paulo BRAZIL
Illustration E02/313 CRISTIANO RONALDO FORBES BRASIL FORBES MAGAZINE
OGILVY BRASIL São Paulo BRAZIL
Illustration E02/365 HEAD 1 BOEHRINGER INGELHEIM ANADOR
BORGHI/LOWE São Paulo BRAZIL
Illustration E02/366 HEAD 2 BOEHRINGER INGELHEIM ANADOR
BORGHI/LOWE São Paulo BRAZIL
Illustration E02/385 NAIL J&J KY
DDB BRASIL São Paulo BRAZIL
Illustration E02/386 SCREW J&J KY
DDB BRASIL São Paulo BRAZIL
Illustration E02/391 HANDBAG WHIRLPOOL / CONSUL VACUUM CLEANER
DDB BRASIL São Paulo BRAZIL
Illustration E02/392 MILK WHIRLPOOL / CONSUL VACUUM CLEANER
DDB BRASIL São Paulo BRAZIL
Illustration E02/395 BOY J&J CLEAN & CLEAR / ANTI ACNE
TREATMENT
DDB BRASIL São Paulo BRAZIL
Illustration E02/396 GIRL J&J CLEAN & CLEAR / ANTI ACNE
TREATMENT
DDB BRASIL São Paulo BRAZIL
Photography E03/217 UGLY PARENTS, BEAUTIFUL
KIDS 1
GROUPE SEB ARNO
PUBLICIS BRASIL São Paulo BRAZIL
Photography E03/218 UGLY PARENTS, BEAUTIFUL
KIDS 2
GROUPE SEB ARNO
PUBLICIS BRASIL São Paulo BRAZIL
Photography E03/219 UGLY PARENTS, BEAUTIFUL
KIDS 3
GROUPE SEB ARNO
PUBLICIS BRASIL São Paulo BRAZIL
Esta cobertura está sendo produzida por Guilherme da Luz que tem em seu currículo passagens por agências de Santa Catarina e Londres. Participou da organização oficial dos festivais D&AD de Londres e Cannes Lions, e prestou consultoria na inscrição de cases para a JWT, F&Nazca, iThink, Landor (Cincinnati), Y&R (Malaysia), TBWA (Berlin), Banco de Eventos e outras. Escreveu para o Estadão o Guia Oficial de Categorias Cannes Lions.
