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Coluna Geison Werner | Argentina volta ao Top 10 em Cannes Lions 2016
07 de Julho de 2016

Coluna Geison Werner | Argentina volta ao Top 10 em Cannes Lions 2016

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A 63ª edição do Festival Internacional de Criatividade Cannes Lions teve recorde de inscrições com 43.101 trabalhos inscritos, sendo 908 deles oriundos da Argentina. Esta edição do Cannes Lions foi de bons resultados para a Argentina que terminou entre os 10 países mais premiados em 2016;

Confira os trabalhos ganhadores de leões, em ordem descrescente, ou seja, do mais ao menos premiado.

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David Buenos Aires – Macma

Man Boobs

Ganhou Leões em:
HEALTH & WELLNESS LIONS – Grand Prix for Good
HEALTH & WELLNESS LIONS – Education & Awareness (Brandend Content Digital) – Oro
HEALTH & WELLNESS LIONS – Education & Awareness (Digital Online Video) – Oro
CYBER LIONS – Social Purpose – Oro
CYBER LIONS – Social Video – Oro
DIRECT LIONS – Public Health & Safety – Oro
FILM LIONS – Public Health & Safety – Oro
MOBILE LIONS – Social Purpose – Oro
PR LIONS – Charity & not for Profit – Oro
PROMO AND ACTIVATION LIONS – Use of Social Platforms – Oro
PROMO AND ACTIVATION LIONS – Public Health & Safety – Oro
PR LIONS – Innovative Use of Social Media – Plata
DIRECT LIONS – Use of Social Platforms – Plata
MEDIA LIONS – Use of Social Platforms – Bronce

 

Del Campo Saatchi & Saatchi – AbInbev

Tha Fairest night of all

OUTDOOR LIONS – Live Advertising and Events – Oro
DIRECT LIONS – Food and Drinks – Plata
PROMO AND ACTIVATION LIONS – Guerrilla Marketing & Stunts  – Plata
DIRECT LIONS – Retention – Plata
PROMO AND ACTIVATION LIONS – Food & Drinks – Plata
FILM LIONS – Food & Drinks – Bronce
OUTDOOR LIONS – Integrated Campaign led – Bronce

 

Del Campo Saatchi & Saatchi – AbInbev

Party

FILM LIONS – Alcoholic drinks – Oro
PRINT & PUBLISHING LIONS – Sweet Foods & Snacks – Plata
PRINT & PUBLISHING LIONS -Ilustration – Plata

 

La Comunidad Buenos Aires – Ferrero Rocher

Skate Park – Pinball – Roller Coaster

PRINT & PUBLISHING LIONS – Sweet Foods & Snacks – Plata
PRINT & PUBLISHING LIONS -Ilustration – Plata

 

J. Walter Thompson Argentina – Savant

Moving

FILM LIONS – Healthcare & pharmacy – Plata
HEALTH & WELLNESS LIONS – OTC Oral Medicines (Film) – Bronce

Del Campo Saatchi & Saatchi Buenos Aires – AbInbev

Trip

FILM LIONS – Alcoholic drinks – Plata

 

Dhélet Y&R Latam – Cruz Roja

Premonition

 

HEALTH & WELLNESS LIONS – Education & Awareness (Film) – Plata

 

Grey Argentina Buenos Aires – El Cronista

Dilma – Trump – Hillary

 

PRINT & PUBLISHING LIONS – Media Publications – Plata

 

Grey Argentina – Magistral / Procter & Gamble

Mom at 40 – Last One to Get

RADIO LIONS – Household Goods – Plata
 

J. Walter Thompson Argentina – AGEA

Closet

FILM LIONS – Media & publications – Bronce
 

Ponce Buenos Aires – Unilever

Not Just a Pretty

FILM LIONS – Cosmetics & Toiletries – Bronce

 

J. Walter Thompson Argentina – Savant

Break Up

FILM LIONS – Healthcare & pharmacy – Bronce

 

Grey Argentina – El Cronista Comercial

Flights

OUTDOOR LIONS – Use of Ambient Outdoor – Bronce

 

Del Campo Saatchi & Saatchi Buenos Aires – ABInBev

Haggles

DIRECT LIONS – Retention – Bronce

 

J. Walter Thompson Argentina – Revista Mercado

Mercado for Rent

OUTDOOR LIONS – Use of Adapted Billboards & Posters – Bronce

 

J. Walter Thompson Argentina – LALCEC

Saving Hands

MEDIA LIONS – Use of Screens – Bronce

 

Wunderman Buenos Aires – Fundación Huésped

Testimonies

MEDIA LIONS – Use of Stunts – Bronce

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