Concorrem aos Leões, 75 cases
Conheça as agências e anunciantes que estão concorrendo aos Leões na Categoria Audio-Radio. São 75 finalistas, com o Brasil emplacando 4 cases. Africa e Almap BBDO no páreo.
Subcategorias
Com a introdução do segmento AUDIO, essa Categoria avalia cases de 19 subcategorias. Confira:
- Uso de áudio e rádio como meio;
- Uso de música;
- Uso de Tecnologia;
- Ativação por voz;
- Branded Content/Podcast;
- Posicionamento de conteúdo;
- Criatividade conduzida por áudio;
- Design de som;
- Roteiro;
- Elenco e desempenho;
- Campanha do Mercado Único;
- Comportamento social e visão cultural;
- Uso de humor;
- Avanço em um orçamento;
- Objetivo Corporativo e Responsabilidade Social;
- Ruptura de mercado; Bens de consumo;
- Assistência médica;
- Automotivo;
- Sem fins lucrativos.
Audio & Radio Shortlist
| Cat. No | Entry No | Title | Brand | Product | Entrant / Idea Creation | Location | Production |
| A01 (Use of Audio & Radio as a Medium) | |||||||
| A01/001 | 00059 | THE ICONIC PLAYLIST | MERCEDES-BENZ | CARS | TBWA\PARIS | FRANCE | |
| A01/004 | 00136 | THE MISHEARD VERSION | SPECSAVERS | SPECSAVERS HEARING TESTS | GOLIN, London | UNITED KINGDOM | GOLIN London |
| A01/018 | 00336 | HELLO CHRISTMAS | TELSTRA | TELSTRA | THE MONKEYS, PART OF ACCENTURE SONG, Sydney / OMD, Sydney | AUSTRALIA | EXIT FILMS Sydney / FULLSTOP AI Brisbane / OMD Sydney |
| A01/020 | 00372 | HEAR MY LAST WISH | TAIWAN ORGAN SHARING REGISTRY AND PATIENT AUTONOMY PROMOTION CENTER | HEAR MY LAST WISH | LEO BURNETT, Taipei | TAIWAN | |
| A01/024 | 00321 | SOUNDS OF THE LAND | BILLBOARD ARABIA | BILLBOARD ARABIA | SRMG LABS, Riyadh | SAUDI ARABIA | DAHOUSE AUDIO Los Angeles / PILOTO Sao Paulo |
| A01/025 | 00368 | 855-HOW-TO-QUIT-(OPIOIDS) | ANZEN HEALTH | HEALTHCARE | SERVICEPLAN, Munich | GERMANY | JOJX Los Angeles |
| A01/041 | 00393 | CALL GLENN | CHILD FOCUS | BELGIAN CENTER FOR MISSING AND SEXUALLY EXPLOITED CHILDREN | VML BELGIUM, Antwerp / WUNDERMAN THOMPSON, Antwerp | BELGIUM | AKA DE MENSEN Zaventem |
| A01/052 | 00743 | SCENIC AUDIO | HONDA SCENIC AUDIO | HONDA SCENIC AUDIO | VML, Seattle / VML, Amsterdam | UNITED STATES / NETHERLANDS | VML Seattle |
| A01/055 | 00760 | UNINTERRUPTAD | BUDWEISER | BEER | AFRICA CREATIVE DDB, Sao Paulo | BRAZIL | LA CARRETERA FILMES São Paulo / MODO INTEGRADO DE PRODUCOES Sao Paulo / MUGSHOT Sao Paulo |
| A01/064 | 00233 | TOUCH | MASTERCARD | MASTERCARD TOUCH CARD | HOWATSON+COMPANY, Sydney | AUSTRALIA | HECKLER Sydney |
| A01/066 | 00657 | TAJ MAHAL MEGH SANTOOR | UNILEVER | BROOKE BOND TAJ MAHAL TEA | OGILVY, Mumbai | INDIA | ABSOLUTE PRODUCTIONS Mumbai |
| A02 (Use of Audio & Radio Technology) | |||||||
| A02/004 | 00177 | OPEN TO DIVERSITY – CLOSED TO EXCLUSION “THE MOST INCLUSIVE CHRISTMAS ADDRESS” | OPEN TO DIVERSITY – CLOSED TO EXCLUSION | CHRISTMAS ADDRESS FRANK-WALTER STEINMEIER | JUNG VON MATT AG, Hamburg | GERMANY | JUNG VON MATT AG Hamburg |
| A02/006 | 00313 | SOUND SCALES | BAILEYS | BAILEYS | VML, London / VML, New York | UNITED KINGDOM / UNITED STATES | |
| A02/007 | 00315 | JBL QUANTUM GUIDE PLAY | JBL QUANTUM | HARMAN INTERNATIONAL APAC | BLKJ HAVAS, Singapore | SINGAPORE | BOLHA Sao Paulo / LOCO MOTION Singapore / TRUCE FILMS Melbourne |
| A02/014 | 00522 | PRIVATE SPOT | CREATIVE X, California | UNITED STATES | MEDIA.MONKS Los Angeles | ||
| A02/019 | 00649 | MOTOROLA – DEEP CONNECT | MOTOROLA MOBILITY LLC | MOTOROLA – DEEP CONNECT | DENTSU CREATIVE, Gurgaon | INDIA | DENTSU CREATIVE Gurgaon / MORPHEDO TECHNOLOGIES Faridabad / USEFUL GARBAGE CREATIONS Mumbai |
| A03 (Voice Activation) | |||||||
| A03/006 | 00391 | DORITOS SILENT: THE WORLD’S FIRST AI AUGMENTED SNACK | DORITOS/ PEPSICO | DORITOS CRISPS | PEPSICO, Reading / SIPS & BITES, London | UNITED KINGDOM | OB42 London |
| A04 (Branded Content/Podcasts) | |||||||
| A04/001 | 00057 | THE ICONIC PLAYLIST | MERCEDES-BENZ | CARS | TBWA\PARIS | FRANCE | |
| A04/009 | 00591 | THE SOUND STUDIO | THE GENERAL INSURANCE | THE GENERAL INSURANCE | ENERGY BBDO, Chicago | UNITED STATES | FLARE BBDO Chicago |
| A04/011 | 00640 | XBOX FIELD TRIPS | XBOX | XBOX | McCANN, London | UNITED KINGDOM | CLOCKWORK Johannesburg / CRAFT London / CRAFT MEXICO Mexico City / SIMON+BEN London |
| A04/017 | 00756 | UNINTERRUPTAD | BUDWEISER | BEER | AFRICA CREATIVE DDB, Sao Paulo | BRAZIL | LA CARRETERA FILMES São Paulo / MODO INTEGRADO DE PRODUCOES Sao Paulo / MUGSHOT Sao Paulo |
| A04/022 | 00686 | TAIL ORCHESTRA | PEDIGREE | PEDIGREE DOGFOOD | BBDO NEW YORK, New York | UNITED STATES | B-REEL FILMS Stockholm / SUPREME MUSIC Hamburg / THE FILM PLACE Buckingham |
| A05 (Content Placement) | |||||||
| A05/013 | 00485 | EPIDEMIC SOUND – FEEL IT FIND IT | EPIDEMIC SOUND | EPIDEMIC SOUND | RETHINK, New York | UNITED STATES | BOLD SCANDINAVIA Oslo |
| A06 (Audio-Led Creativity) | |||||||
| A06/020 | 00451 | THE SHOTLINE | CHANGE THE REF & MARCH FOR OUR LIVES | THE SHOTLINE | MULLENLOWE U.S., Boston | UNITED STATES | EDISEN New York |
| A06/035 | 00642 | MAGNETIC STORIES | SIEMENS HEALTHINEERS | MAGNETIC RESONANCE IMAGING | AREA 23, AN IPG HEALTH NETWORK COMPANY, New York | UNITED STATES | BRO Lisbon / SONIDO Lisbon / TEMPEST ORIGINALS CUSTOM CARPENTRY Brooklyn |
| A06/036 | 00650 | MOTOROLA – DEEP CONNECT | MOTOROLA MOBILITY LLC | MOTOROLA – DEEP CONNECT | DENTSU CREATIVE, Gurgaon | INDIA | DENTSU CREATIVE Gurgaon / MORPHEDO TECHNOLOGIES Faridabad / USEFUL GARBAGE CREATIONS Mumbai |
| B01 (Use of Music) | |||||||
| B01/004 | 00134 | THE MISHEARD VERSION | SPECSAVERS | SPECSAVERS HEARING TESTS | GOLIN, London | UNITED KINGDOM | GOLIN London |
| B01/021 | 00399 | NO SMILES | MCDONALD’S | HIRING | TBWA\HAKUHODO, Tokyo | JAPAN | ROBOT COMMUNICATIONS Tokyo |
| B01/035 | 00759 | UNINTERRUPTAD | BUDWEISER | BEER | AFRICA CREATIVE DDB, Sao Paulo | BRAZIL | LA CARRETERA FILMES São Paulo / MODO INTEGRADO DE PRODUCOES Sao Paulo / MUGSHOT Sao Paulo |
| B02 (Sound Design) | |||||||
| B02/002 | 00234 | TOUCH | MASTERCARD | MASTERCARD TOUCH CARD | HOWATSON+COMPANY, Sydney | AUSTRALIA | HECKLER Sydney |
| B02/017 | 00644 | MAGNETIC STORIES | SIEMENS HEALTHINEERS | MAGNETIC RESONANCE IMAGING | AREA 23, AN IPG HEALTH NETWORK COMPANY, New York | UNITED STATES | BRO Lisbon / SONIDO Lisbon / TEMPEST ORIGINALS CUSTOM CARPENTRY Brooklyn |
| B02/019 | 00763 | DEW BATTLE | MOUNTAIN DEW | MOUNTAIN DEW | BBDO GUERRERO, Makati City | PHILIPPINES | HIT PRODUCTIONS Makati / SYN Tokyo |
| B03 (Script) | |||||||
| B03/024 | 00329 | LEGS & ELBOWS: LEGS | KFC | KFC | TBWA\RAAD, Dubai | UNITED ARAB EMIRATES | AUDIO MILITIA Johannesburg |
| B03/027 | 00488 | SHARENTING, THE MUSICAL | MOVISTAR | MOVISTAR | VML, Buenos Aires | ARGENTINA | BAMBA MUSIC Buenos Aires / ORUGA CINE Buenos Aires |
| B03/028 | 00345 | BOSS | CITY LODGE HOTELS | BRAND | TBWA\HUNT\LASCARIS, Johannesburg | SOUTH AFRICA | |
| B03/029 | 00351 | INTERN | CITY LODGE HOTELS | BRAND | TBWA\HUNT\LASCARIS, Johannesburg | SOUTH AFRICA | |
| B03/030 | 00347 | HR | CITY LODGE HOTELS | BRAND | TBWA\HUNT\LASCARIS, Johannesburg | SOUTH AFRICA | |
| B03/044 | 00584 | BREATHE THROUGH IT | HALLS | CANDY | DAVID, Madrid | SPAIN | HOGARTH WORLDWIDE Madrid / PICKLE MUSIC Madrid |
| B03/055 | 00714 | OTTHER | SANDOZ DEUTSCHLAND / HEXAL | MACROGOL HEXAL PLUS ELEKTROLYTE | SERVICEPLAN, Munich / SERVICEPLAN, Brussels | GERMANY / BELGIUM | GERMAN WAHNSINN Hamburg |
| B03/059 | 00641 | THE FLYING TRAIN, A MAGNETIC STORY | SIEMENS HEALTHINEERS | MAGNETIC RESONANCE IMAGING | AREA 23, AN IPG HEALTH NETWORK COMPANY, New York | UNITED STATES | BRO Lisbon / SONIDO Lisbon / TEMPEST ORIGINALS CUSTOM CARPENTRY Brooklyn |
| B04 (Casting & Performance) | |||||||
| B04/010 | 00137 | THE MISHEARD VERSION 1 | SPECSAVERS | SPECSAVERS HEARING TESTS | GOLIN, London | UNITED KINGDOM | GOLIN London |
| B04/033 | 00436 | IN TRANSIT | CALLEN-LORDE, METROPOLITAN TRANSPORTATION AUTHORITY, NYC LGBT HISTORIC SITES PRO | TRANSGENDER DAY OF VISIBILITY | AREA 23, AN IPG HEALTH NETWORK COMPANY, New York | UNITED STATES | FAMOUS WHO Sao Paulo / RITMIKA AUDIO ARTS Sao Paulo / WIDELABS Porto Alegre |
| C03 (Single-Market Campaign) | |||||||
| C03/025 | 00719 | PUB MUSEUMS | HEINEKEN | HEINEKEN | LEPUB, Milan / PUBLICIS, Dublin | ITALY / IRELAND | |
| C04 (Social Behaviour & Cultural Insight) | |||||||
| C04/003 | 00067 | BE PROUD OF HOW YOU SOUND | TREBOR | TREBOR | ELVIS, London | UNITED KINGDOM | |
| C04/006 | 00125 | MISSING CHALICES | STELLA ARTOIS | STELLA ARTOIS | DAVID, New York | UNITED STATES | PICKLE MUSIC New York |
| C04/018 | 00312 | SOUND SCALES | BAILEYS | BAILEYS | VML, London / VML, New York | UNITED KINGDOM / UNITED STATES | |
| C04/025 | 00392 | DORITOS SILENT: THE WORLD’S FIRST AI AUGMENTED SNACK | DORITOS/ PEPSICO | DORITOS CRISPS | PEPSICO, Reading / SIPS & BITES, London | UNITED KINGDOM | OB42 London |
| C04/027 | 00487 | SHARENTING, THE MUSICAL | MOVISTAR | MOVISTAR | VML, Buenos Aires | ARGENTINA | BAMBA MUSIC Buenos Aires / ORUGA CINE Buenos Aires |
| C04/030 | 00380 | FORGOTTEN: SON | PHILIPPINE DEPARTMENT OF HEALTH | NATIONAL MENTAL HEALTH COUNCIL | TRIBAL WORLDWIDE, Taguig City | PHILIPPINES | PLAN B Makati City |
| C04/034 | 00398 | NO SMILES | MCDONALD’S | HIRING | TBWA\HAKUHODO, Tokyo | JAPAN | ROBOT COMMUNICATIONS Tokyo |
| C04/038 | 00589 | THE SOUND STUDIO | THE GENERAL INSURANCE | THE GENERAL INSURANCE | ENERGY BBDO, Chicago | UNITED STATES | FLARE BBDO Chicago |
| C04/048 | 00700 | HEINZ KETCHUP INSURANCE | HEINZ | HEINZ KECTHCUP | FP7 McCANN, Dubai | UNITED ARAB EMIRATES | |
| C04/051 | 00664 | SORRY FOR SLURPING | POT NOODLE / UNILEVER | POT NOODLE (CHICKEN AND MUSHROOM) | adam&eveDDB, London | UNITED KINGDOM | |
| C04/060 | 00738 | ROCK DNA | BILLBOARD | ROCK DNA APP | ALMAPBBDO, Sao Paulo | BRAZIL | ACACA Sao Paulo / PUNCH AUDIO Sao Paulo |
| C05 (Use of Humour) | |||||||
| C05/029 | 00585 | BREATHE THROUGH IT | HALLS | CANDY | DAVID, Madrid | SPAIN | HOGARTH WORLDWIDE Madrid / PICKLE MUSIC Madrid |
| C05/040 | 00684 | TAIL ORCHESTRA | PEDIGREE | PEDIGREE DOGFOOD | BBDO NEW YORK, New York | UNITED STATES | B-REEL FILMS Stockholm / SUPREME MUSIC Hamburg / THE FILM PLACE Buckingham |
| C05/041 | 00712 | COULD IT BE THIS EASY? | SANDOZ DEUTSCHLAND / HEXAL | MACROGOL HEXAL PLUS ELEKTROLYTE | SERVICEPLAN, Munich / SERVICEPLAN, Brussels | GERMANY / BELGIUM | GERMAN WAHNSINN Hamburg |
| C06 (Breakthrough on a Budget) | |||||||
| C06/003 | 00367 | HOLD FOR WINGS | PIZZA HUT | PIZZA HUT WINGS | GSD&M, Austin | UNITED STATES | |
| C07 (Corporate Purpose & Social Responsibility) | |||||||
| C07/027 | 00231 | TOUCH | MASTERCARD | MASTERCARD TOUCH CARD | HOWATSON+COMPANY, Sydney | AUSTRALIA | HECKLER Sydney |
| C07/029 | 00217 | PAPER RIGHT | TIAA – TEACHERS INSURANCE AND ANNUITY ASSOCIATION | PAPER RIGHT ORIGINAL SONG | THE MARTIN AGENCY, Richmond / HERO COLLECTIVE, New York / HEADS MUSIC, New York | UNITED STATES | SCHEME ENGINE New York |
| C08 (Market Disruption) | |||||||
| C08/007 | 00492 | THE UNIVERSAL LANGUAGE OF COCA-COLA | COCA-COLA | COCA-COLA | GUT, Buenos Aires | ARGENTINA | ARGENTINACINE Buenos Aires |
| D01 (Consumer Goods) | |||||||
| D01/009 | 00089 | SMALL BIG THINGS- U’NI OMOSHAYO | DETTOL | SOAP | McCANN JOBURG, Johannesburg | SOUTH AFRICA | |
| D01/031 | 00666 | SORRY FOR SLURPING | POT NOODLE / UNILEVER | POT NOODLE (CHICKEN AND MUSHROOM) | adam&eveDDB, London | UNITED KINGDOM | |
| D01/033 | 00493 | THE UNIVERSAL LANGUAGE OF COCA-COLA | COCA-COLA | COCA-COLA | GUT, Buenos Aires | ARGENTINA | ARGENTINACINE Buenos Aires |
| D01/034 | 00757 | UNINTERRUPTAD | BUDWEISER | BEER | AFRICA CREATIVE DDB, Sao Paulo | BRAZIL | LA CARRETERA FILMES São Paulo / MODO INTEGRADO DE PRODUCOES Sao Paulo / MUGSHOT Sao Paulo |
| D01/038 | 00736 | DEW BATTLE | MOUNTAIN DEW | MOUNTAIN DEW | BBDO GUERRERO, Makati City | PHILIPPINES | HIT PRODUCTIONS Makati / SYN Tokyo |
| D02 (Healthcare) | |||||||
| D02/005 | 00139 | THE MISHEARD VERSION | SPECSAVERS | SPECSAVERS HEARING TESTS | GOLIN, London | UNITED KINGDOM | GOLIN London |
| D03 (Automotive) | |||||||
| D03/004 | 00060 | THE ICONIC PLAYLIST | MERCEDES-BENZ | CARS | TBWA\PARIS | FRANCE | |
| D05 (Media/Entertainment) | |||||||
| D05/001 | 00032 | DIRECTED BY TIKTOK | PRIME VIDEO | PRIME VIDEO | HEREZIE, Paris | FRANCE | O’BAHAMAS Levallois-Perret |
| D06 (Consumer Services/Business to Business) | |||||||
| D06/016 | 11319 | THE SOUND STUDIO | THE GENERAL INSURANCE | THE GENERAL INSURANCE | ENERGY BBDO, Chicago | UNITED STATES | FLARE BBDO Chicago |
| D07 (Not-for-Profit / Charity / Government) | |||||||
| D07/005 | 00054 | WEDDING | WORLD VISION FRANCE | HUMANITARIAN CAUSES | STEVE, PARIS | FRANCE | STEVE PARIS |
| D07/035 | 00693 | HIGHLIGHT YOUR BALLS | TESTICULAR CANCER SOCIETY | TESTICULAR CANCER SOCIETY | FP7 McCANN, Dubai | UNITED ARAB EMIRATES | |
| D07/036 | 00373 | HEAR MY LAST WISH | TAIWAN ORGAN SHARING REGISTRY AND PATIENT AUTONOMY PROMOTION CENTER | HEAR MY LAST WISH | LEO BURNETT, Taipei | TAIWAN | |
| D07/039 | 00705 | BIOLOGY CLASS | CHANGE THE REF | CHANGE THE REF | ALMA DDB, Miami | UNITED STATES | |
| D07/040 | 00707 | STORYTIME | CHANGE THE REF | CHANGE THE REF | ALMA DDB, Miami | UNITED STATES | |
| Total Shortlisted: | 75 | ||||||
