A patrocinadora global dos Jogos Olímpicos e Paraolímpicos, Visa, lança no Brasil a campanha global “Carpool”, criada pela BBDO de Nova York, com foco na Olimpíada.
Embalado pela música “25 Miles”, de Edwin Starr, o filme traz mais de 20 nomes de atletas olímpicos e paraolímpicos do Team Visa.
Além do comercial para televisão, rodado nos Estados Unidos, Brasil e Japão e que chegou à telinha em solo brasileiro neste domingo (26), a campanha conta com estratégia digital.
Confira:
Ficha Técnica:
Agency: BBDO New York
Advertiser: Visa
Title: “Carpool”
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Michael Aimette
Creative Director: Melinda Kanipe
Creative Director: Levi Slavin
Art Director: Mike Lomanto
Writer: Fred Kovey
Group Executive Producer: Diane Hill
Senior Producer: Sofia Doktori
Post Producer: Leelee Groome
Global Account Director: Olivia Farr
Account Director: Becca Valle
Account Executive: Blake Maraoui
Account Manager: Sigourney Hudson-Clemons
Assistant Account Executive: Tucker Glenn
Production Company: Park Pictures
Executive Producer: Dinah Rodrigues
Director: A.G. Rojas
Directors of Photography: Greig Fraser, Tim Hudson
Editorial: Mackcut
Editors: Ian McKenzie, Nick Divers
Post Production: Method Studios
Producer: Heather Saunders
Telecine: Tom Poole
Mix: Heard City
Engineer: Evan Mangiamele
Music: Edwin Starr “25 Miles”
Talent Management: IMG
