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Heineken lança campanha em parceria com a Marvel Studios
11 de Janeiro de 2023

Heineken lança campanha em parceria com a Marvel Studios

Ação foi criada pela Publicis Itália/Le Pub

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Como parte do “Janeiro Seco”, campanha de saúde pública na Europa e EUA que convida as pessoas a se absterem de álcool neste mês, a Heineken apresenta filme que mostra Paul Rudd, de “Homem-Formiga e a Vespa: Quantumania”, bebendo a cerveja sem álcool da marca.

A peça mostra Rudd tomando a Heineken 0.0 e termina com a assinatura: “Now You Can, Before Saving the Day!”

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“Neste Janeiro Seco, a Heineken está colaborando com o ‘Homem-Formiga e a Vespa: Quantumania’, da Marvel Studios, para celebrar o pouco de herói que todos carregamos dentro de nós”, declara Jonnie Cahill, diretor de marketing da Heineken. “Heineken 0.0 dá aos consumidores (e super-heróis) uma ótima opção para beber com responsabilidade, não importa o que esteja na lista de tarefas, mesmo que isso envolva salvar o mundo”.

O longa-metragem estreia na telona no Brasil no dia 16/2. A campanha será veiculada na TV, mídia digital e redes sociais.

 

Ficha técnica:
Client : Heineken
Agency : Publicis Italy/Le Pub
CMO : Jonnie Cahill
VP : Borja Manso
Senior Director : Tonia Mancino
Senior Brand Manager : Joe Conti
PR Lead : Thomas Palladino
Creative Execution : Marvel Studios Partnerships
SVP Global Marketing : Lylle Breier
VP Management & Operations : Holly Frank
VP Marketing & Promotions : Tina Goss
VP Marketing : Ty Ervin
Director Creative Marketing : Andrew Staub
Writer / Producer : Evan Aronson
Director Creative Marketing : A.J. Fierro
Director Marketing & Promotions : Emily Henley
Senior Manager Marketing & Promotions : Victor Farfan
Production : Bullitt
Director : Anthony Leonardi
Managing Director : Hilary Rogers
Executive Producer : Jenni Sprunger
Head of Production : Sarah Morrison
Producer : Nathaniel Greene
Director of Photography : Trent Opaloch
Production Designer : Julian Laverdiere
Editorial : The Den
Editor : Christjan Jordan
Additional Editor : Pieter Viljoen
Sr Cutting Assistant : Nic Watkins
Producer : Jessica Mann
Executive Producer : Jennifer Mersis
VFX : The Mill
Creative Director : Chris Knight
VFX Supervisor : Nhat Tran
Executive Producer : Anastasia Von Rahl
Producer : Mari Suarez
3D Lead Artist : Corinne DeOrsay
2D Artist : Justin Keil
2D Artist : Dylan Streiff
2D Artist : Louis Schachte
3D Artist : Tommy Taylor
3D Artist : Taylor Cook
3D Artist : Cinzia Pegorin
3D Artist : Ryan Kirkwood
3D Artist : Nick Carvalho
Crowd/FX Artist : Josh Harrison
Designer : Felix Bauer
Designer : Kyle Romaneck
Designer : Michael Reed
Production Coordinator : Kathia Salgado
Color : The Mill
Colorist : Paul Yacono
Executive Producer Color : Krista Staudt
Executive Producer Color : Brandee Probasco
Color Producer : Denise Brown
Color Assist : Erwin Pasia
Color Assist : Gemma Parr
Color Assist : Jacob Suffern
Color Assist : Alexandra Makarenko
Mix : Lime Studios
Audio Mixer : Matt Miller
Audio Assistant : Ian Connie
Executive Producer : Susie Boyajan
Music & Sound : Wave Canon
Composer and Sound Design : Nicholas O’Toole
Global CEO : Bruno Bertelli
Global Creative Director : Nicholas Bakshi
Global Associate Creative Director : Marie Poumeyrol
Global Business Director : Elianne Vermeulen

 

Oriundo: Clube de Criação

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