Foi divulgado há pouco o resultado da Categoria Wellness Lions. O prêmio máximo, Grand Prix, foi conquistado por “Corazón – Give Your Heart” de JohnXHannes, Nova York, por Montefiore, EUA.
O GP foi conquistado pela MONTEFIORE.
TÍTULO: CORAZON – GIVE YOUR HEART
ANUNCIANTE: MONTEFIORE
AGÊNCIA: JOHNXHANNES
Performance do Brasil
PRATA
– HEMOJI – SANTA CASA DE MISERICÓRDIA DE SÃO PAULO – Y&R BRAZIL
– THE FALL – HOSPITAL DE AMOR – WMcCANN, São Paulo BRAZIL
BRONZE
– DISSOLVING POSTERS – ASSOCIAÇÃO INTERNACIONAL HABITAT PARA A HUMANIDADE – BETC/HAVAS, São Paulo BRAZIL
| Health & Wellness Lions Winners | ||||||||||
| Cat. No | Entry No | Title | Client | Product | Medium | Entrant / Idea Creation | Country | Production | Prize | |
| C02/13003 | 01096 | CORAZÓN – GIVE YOUR HEART | MONTEFIORE | FILM, APP, OUTDOOR INSTALLATIONS, AND BILLBOARDS | Integrated Campaign | JOHN X HANNES, New York | USA | HARBOR PICTURE COMPANY, New York | Grand Prix | |
| A02/29002 | 01012 | TINY DOLL | KLEENEX | FACIAL TISSUE : SKIN CARE | Branded Content & Entertainment: Film, TV and Online Film Content | J. WALTER THOMPSON BANGKOK | THAILAND | Gold Lion | ||
| A05/49009 | 01490 | DOT MINI. THE FIRST SMART MEDIA DEVICE FOR THE VISUALLY IMPAIRED. | DOT | DOT MINI | Product Innovation | SERVICEPLAN GERMANY, Munich / SERVICEPLAN KOREA, Seoul / DOT INCORPORATION, Seoul | GERMANY | CLOUDANDCO, Seoul | Gold Lion | |
| B01/50026 | 01169 | BLACK SUPERMARKET | CARREFOUR | CARREFOUR | PR | CARREFOUR, Massy / MARCEL, Paris | FRANCE | Gold Lion | ||
| B01/8020 | 01085 | SIP SAFE | MONASH UNIVERSITY | MONASH UNIVERSITY | Direct | Y&R MELBOURNE | AUSTRALIA | Gold Lion | ||
| B02/13015 | 01422 | IMAGINARY FRIEND SOCIETY CAMPAIGN | PEDIATRIC BRAIN TUMOR FOUNDATION | HEALTH | Integrated Campaign | RPA, Santa Monica | USA | Gold Lion | ||
| B02/29008 | 00477 | IMAGINARY FRIEND SOCIETY CAMPAIGN | PEDIATRIC BRAIN TUMOR FOUNDATION | HEALTH | Branded Content & Entertainment: Film, TV and Online Film Content | RPA, Santa Monica | USA | Gold Lion | ||
| B02/45001 | 00485 | NATIONAL SAFETY COUNCIL “PRESCRIBED TO DEATH” | NATIONAL SAFETY COUNCIL | NATIONAL SAFETY COUNCIL | Creative Data: Creative Data Enhancement | ENERGY BBDO, Chicago | USA | FLARE BBDO, Chicago / THE MILL, Chicago | Gold Lion | |
| B02/9009 | 00426 | PROJECT 84 | CALM | CALM | PR | adam&eveDDB, London | UNITED KINGDOM | Gold Lion | ||
| A02/19003 | 01013 | TINY DOLL | KLEENEX | FACIAL TISSUE : SKIN CARE | Film Craft: Cinematography | J. WALTER THOMPSON BANGKOK | THAILAND | Silver Lion | ||
| A03/3011 | 01244 | RYAN & SUZIE | DEXCOM | G6 GLUCOSE MONITORING SYSTEM | Radio & Audio | McCANN BIRMINGHAM | UNITED KINGDOM | Silver Lion | ||
| B01/8015 | 00936 | THE HEALTH PURSE (SEHAT KA BATUA) | MAHINDRA RISE | SELF-EXAMINATION FOR BREAST CANCER | Direct | GREY INDIA, Mumbai | INDIA | Silver Lion | ||
| B02/35003 | 00048 | THE FADING FONT | ALZHEIMER’S DISEASE CHINESE | ALZHEIMER’S DISEASE AWARENESS COMMUNICATION | Digital: Social | mcgarrybowen Shanghai | CHINA | Silver Lion | ||
| B03/35008 | 01020 | HEMOJI | SANTA CASA DE MISERICÓRDIA DE SÃO PAULO | INSTITUTIONAL | Digital: Social | Y&R BRAZIL, São Paulo | BRAZIL | Silver Lion | ||
| B03/35010 | 01307 | THE TINIEST LISTING | COOK COUNTY HOSPITAL | AIRBNBABY | Digital: Social | OGILVY & MATHER, Chicago | USA | Silver Lion | ||
| B03/50010 | 00887 | TAKE A SEAT | MAGICMAKERS NGO | MAGIC HOME – A SHELTER FOR PARENTS WITH SICK CHILDREN | Brand Experience & Activation | JAZZ COMMUNICATION, Bucharest / MAGICAMP NGO, Bucharest | ROMANIA | Silver Lion | ||
| C01/50010 | 01265 | PROJECT FREE PERIOD | JOHNSON & JOHNSON | STAYFREE SANITARY PADS | Brand Experience & Activation | DDB MUDRA GROUP, Mumbai | INDIA | MOTHERSHIP PRODUCTIONS, Mumbai / PRERANA ANTI-TRAFFICKING, Mumbai | Silver Lion | |
| C02/17001 | 00730 | THE FALL | HOSPITAL DE AMOR | INSTITUTIONAL | Film Craft: Use of Music / Sound Design | WMcCANN, São Paulo | BRAZIL | Silver Lion | ||
| C02/29003 | 01095 | CORAZÓN – GIVE YOUR HEART | MONTEFIORE | FILM, APP, OUTDOOR INSTALLATIONS, AND BILLBOARDS | Branded Content & Entertainment: Film, TV and Online Film Content | JOHN X HANNES, New York | USA | HARBOR PICTURE COMPANY, New York | Silver Lion | |
| C03/13001 | 01390 | TV DOCTORS OF AMERICA – SEASON 2 | CIGNA | CIGNA | Integrated Campaign | McCANN NEW YORK | USA | NETHRAM, Sunnyvale, CA / TWILIO, New York | Silver Lion | |
| C03/34001 | 31139 | AAMI SMARTPLATES | SUNCORP | AAMI | Digital: Platforms | OGILVY AUSTRALIA, Melbourne | AUSTRALIA | Silver Lion | ||
| A01/9003 | 00940 | #SUPERSICKMONDAY | RECKITT BENCKISER | MUCINEX | PR | McCANN NEW YORK | USA | RECKITT BENCKISER, Parsippany | Bronze Lion | |
| A04/28004 | 01079 | NEGOTIATION | BULK POWDERS | SPORTS NUTRITION | Film: Cinema, TV and Digital Film Content | DROGA5, London | UNITED KINGDOM | Bronze Lion | ||
| A05/12004 | 00692 | TOUCHING MASTERPIECES | NEURODIGITAL | HAPTIC GLOVES | Use of Technology | GEOMETRY GLOBAL, Prague | CZECH REPUBLIC | Bronze Lion | ||
| A05/12008 | 00848 | PROJECT REVOICE | THE ALS ASSOCIATION | CHARITY | Use of Technology | BWM DENTSU, Sydney | AUSTRALIA | Bronze Lion | ||
| A05/8003 | 00973 | EASYASSISTANCE | EASY TAXI /COLOMBIAN RED CROSS | TAXI SERVICE | Direct | J. WALTER THOMPSON COLOMBIA, Bogotá | COLOMBIA | Bronze Lion | ||
| B01/25002 | 01510 | WAR CORRESPONDENTS ON BREAST CANCER | SAMSUNG / FECMA | SAMSUNG | Industry Craft: Photography | CHEIL WORLDWIDE, Madrid | SPAIN | Bronze Lion | ||
| B01/30006 | 30473 | NOON ASSEMBLY | KWALITY LTD. | KWALITY MILK | Branded Content & Entertainment: Live Experience | McCANN HEALTH, New Delhi / McCANN INDIA, Mumbai | INDIA | Bronze Lion | ||
| B02/1010 | 00089 | BOREDOM | JACCEDE.COM | ASSOCIATION FOR DISABLED PERSONS | Film: Cinema, TV and Digital Film Content | TBWA\PARIS | FRANCE | Bronze Lion | ||
| B02/35007 | 00418 | #SHARETHELOVE | AIDES | NGO | Digital: Social | TBWA\PARIS | FRANCE | BERNSTEIN & ANDRIULLI, London | Bronze Lion | |
| B02/35018 | 31004 | ESCALATING GIFS | EUROPEAN ANTI-BULLYING NETWORK (EAN) | EUROPEAN ANTI-BULLYING NETWORK (EAN) | Digital: Social | OGILVY GERMANY, Frankfurt | GERMANY | EUROPEAN ANTI-BULLYING NETWORK, Athens | Bronze Lion | |
| B02/41004 | 01240 | I RESCUE | AMBLYOPIA WORLD CAMPAIGN | AMBLYOPIA WORLD CAMPAIGN | Direct | VML, Bogotá | COLOMBIA | Bronze Lion | ||
| B02/41011 | 01418 | DISSOLVING POSTERS | ASSOCIAÇÃO INTERNACIONAL HABITAT PARA A HUMANIDADE | ANTI MOSQUITO POSTERS | Direct | BETC/HAVAS, São Paulo | BRAZIL | Bronze Lion | ||
| B02/9007 | 00535 | HELP A DANE | THE DANISH CANCER SOCIETY & TRYGFONDEN | THE DANISH CANCER SOCIETY & TRYGFONDEN | PR | &CO, Copenhagen | DENMARK | Bronze Lion | ||
| B03/1005 | 00249 | ZWEMMER | FONDS GEHANDICAPTENSPORT | CHARITY | Film: Cinema, TV and Digital Film Content | TBWA\NEBOKO, Amsterdam | THE NETHERLANDS | Bronze Lion | ||
| B03/8013 | 00709 | CALL OF HOPE | CORPORACIÓN DEL TRASPLANTE | CORPORACIÓN DEL TRASPLANTE ONG | Direct | BBDO CHILE, Santiago | CHILE | Bronze Lion | ||
| C01/19001 | 00031 | THE LEAP OF FAITH | LEAPS BY BAYER | HEALTHCARE | Film Craft: Cinematography | BEARS CALLING, Berlin | GERMANY | Bronze Lion | ||
| D01/11002 | 00229 | THE NEST ADDRESS | ENEL ROMANIA | – | Mobile | ENEL ROMANIA, Bucharest / PUBLICIS ROMANIA, Bucharest | ROMANIA | Bronze Lion | ||
| D01/13001 | 00156 | THE CHILD REPLACEMENT PROGRAMME | MARS | PEDIGREE | Integrated Campaign | COLENSO BBDO, Auckland | NEW ZEALAND | STARCOM, Auckland | Bronze Lion | |
| Total Awards: | 39 | |||||||||
