O Cyber Lions premia a excelência das marcas online, digitais e de comunicações tecnológicas.
Neste ano a categoria recebeu 3660 inscrições de 58 países. O shortlist conta com 311 campanhas. O Brasil concorre com campanhas da DM9DDB São Paulo, ALMAPBBDO São Paulo, LEO BURNETT TAILOR MADE São Paulo, FCB BRASIL São Paulo, OGILVY BRASIL São Paulo, LODUCCA São Paulo, JWT BRAZIL São Paulo e ARTPLAN Rio de Janeiro. Confira as campanhas brasileiras no shortlist:
Cat. – Title Client – Product – Entrant – Company – Country – Agency
(User Experience)
ELO TEDDY BEAR – AMARAL CARVALHO HOSPITAL – HEALTHCARE/CANCER HOSPITAL – DM9DDB São Paulo
(Storytelling)
KOMBI’S LAST WISHES – VOLKSWAGEN KOMBI – ALMAPBBDO São Paulo
BENTLEY BURIAL – ABTO-BRAZILIAN ASSOCIATION OF ORGAN – ORGAN DONATION AWARENESS – LEO BURNETT TAILOR MADE São Paulo
(Use of Music/Sound Design) Music/Sound Design)
THE SAMBA TABLE – AMBEV – ANTARCTICA – ALMAPBBDO São Paulo
(Automotive Products & Services)
KOMBI’S LAST WISHES – VOLKSWAGEN – KOMBI – ALMAPBBDO São Paulo
(Web Service/App)
SPEAKING EXCHANGE – CNA – ENGLISH COURSE – FCB BRASIL São Paulo
(Engagement Platform)
TATTOO SKIN CANCER CHECK – SOL DE JANEIRO – SOL DE JANEIRO – OGILVY BRASIL São Paulo
SPEAKING EXCHANGE – CNA – ENGLISH COURSE – FCB BRASIL São Paulo
(Use of Co-Creation & User Generated Content)
THE EMPTY PROJECT – SHOPPING VILLALOBOS – INSTITUCIONAL – LODUCCA São Paulo
#SOMOSTODOSMACACOS #WEAREALLMONKEYS – NEYMAR JR – INSTITUCIONAL – LODUCCA São Paulo
(Influencer/Celebrity/Blogger Outreach Program)
BENTLEY BURIAL – ABTO-BRAZILIAN ASSOCIATION OF ORGAN TRANSPLANTATION – ORGAN DONATION AWARENESS – LEO BURNETT TAILOR MADE São Paulo
(Innovative Use of Social or Community (including emerging platforms for brands))
BENTLEY BURIAL – ABTO-BRAZILIAN ASSOCIATION OF ORGAN TRANSPLANTATION – ORGAN DONATION AWARENESS – LEO BURNETT TAILOR MADE São Paulo
HELLO MY NAME MEANS – J&J – JOHNSON’S BABY – DM9DDB São Paulo
(Content Placement (including Copy/Image/Audio/Video placement))
BALD CARTOONS – GRAACC – NGO – OGILVY BRASIL São Paulo
(Community Building/Management)
TA NO MAPA! (ON THE MAP) – AFROREGGAE – AFROREGGAE – JWT BRAZIL São Paulo
(Applications / Tools)
SPEAKING EXCHANGE – CNA – ENGLISH COURSE – FCB BRASIL São Paulo
(Native Advertising)
ANSWERING YAHOO ANSWERS – ESTÁCIO UNIVERSITY – EDUCATION – ARTPLAN Rio de Janeiro
(Live Digital)
WI-FI OFKNOWLEDGE – LIVRARIA DA VILA – LIVRARIA DA VILA – LEO BURNETTTAILOR MADE São Paulo
(Utility/Tool/Service (online/offline digital service/product/utility/tool))
SPEAKING EXCHANGE – CNA – ENGLISH COURSE – FCB BRASIL São Paulo
PROTECTION AD – NIVEA – NIVEA SUN KIDS – FCB BRASIL São Paulo
Confira aqui o shortlist completo.
