Três agências brasileiras se destacaram na categoria Promo Lions: FCB, com CNA – que muita gente já acreditava no Brasil que seria um sucesso – , Loducca com “Somos todos macacos” e Leo Burnett com Associação Brasileira de Doação de Órgãos.
O Grand Prix foi para a agência inglesa Adam&EveDDB que criou uma ação para a loja Harvey Nichols propondo que as pessoas gastassem mais consigo mesmas do que com os entes queridos no Natal.
GRAND PRIX
CNA
| Promo & Activation Lions Winners – CANNES LIONS 2014 | |||||
| Title | Advertiser | Product | Entrant / Agency | Prize | |
| BENTLEY BURIAL | ABTO – BRAZILIAN ASSOCIATION OF ORGAN TRANSPLANTATION | ORGAN DONATION AWARENESS | LEO BURNETT TAILOR MADE São Paulo | Gold Lion | |
| SPEAKING EXCHANGE | CNA | ENGLISH COURSE | FCB BRASIL São Paulo | Gold Lion | |
| #SOMOSTODOSMACACOS #WEAREALLMONKEYS | NEYMAR JR | INSTITUCIONAL | LODUCCA São Paulo | Gold Lion | |
| SPEAKING EXCHANGE | CNA | ENGLISH COURSE | FCB BRASIL São Paulo | Gold Lion | |
| BENTLEY BURIAL | ABTO – BRAZILIAN ASSOCIATION OF ORGAN TRANSPLANTATION | ORGAN DONATION AWARENESS | LEO BURNETT TAILOR MADE São Paulo | Silver Lion | |
| SAT-JF14 | RECORD COLLECTION | MUSIC ALBUM – JOHN FRUSCIANTE | LODUCCA São Paulo | Bronze Lion | |
| BALD CARTOONS | GRAACC | NGO | OGILVY BRASIL São Paulo | Bronze Lion | |
| PROTECTION AD | NIVEA | NIVEA SUN KIDS | FCB BRASIL São Paulo | Bronze Lion | |
| BENTLEY BURIAL | ABTO – BRAZILIAN ASSOCIATION OF ORGAN TRANSPLANTATION | ORGAN DONATION AWARENESS | LEO BURNETT TAILOR MADE São Paulo | Bronze Lion | |
| FOOTBALL RELIGION | FOCA BEER | BEER | GREY BRASIL São Paulo | Bronze Lion | |
| 94 | |||||
