A categoria PR Lions homenageia o uso criativo da gestão de reputação pela construção e preservação de confiança e compreensão entre indivíduos, empresas ou organizações e seu público. Foram 1850 inscrições de 66 países, com 12 campanhas brasileiras no shrtlist, incluindo a #somostodosmacacos, da Loducca São Paulo, e o enterro do Bentley de Chiquinho Scarpa, da Leo Burnett Tailor Made São Paulo.
GP
O resultado divulgado nesta segunda-feira, 16/06, deu o Grand Prix para a peça The Scarecrow, do anunciante Chipotle Mexican Grill, com criação assinada pela Creative Artists Agency Los Angeles, USA. Confira:
Resultado do Brasil
Ouro- 1 Ogilvy
Prata- 2 Loducca
Bronze- 5 Almap, JWT e Ogilvy
PR Lions Winners – CANNES LIONS 2014
| Advertiser | Entrant / Agency | Country | PR Agency | Prize | |
| CHIPOTLE MEXICAN GRILL | CREATIVE ARTISTS AGENCY Los Angeles | USA | EDELMAN New York | Grand Prix | |
| HONEY MAID | DROGA5 New York | USA | WEBER SHANDWICK Chicago | Gold Lion | |
| HEINEKEN NEW ZEALAND | SAATCHI & SAATCHI Auckland / APOLLONATION Auckland | NEW ZEALAND | Gold Lion | ||
| RADIKAL | TBWA\ISTANBUL | TURKEY | Gold Lion | ||
| CHIPOTLE MEXICAN GRILL | CREATIVE ARTISTS AGENCY Los Angeles | USA | EDELMAN New York | Gold Lion | |
| TERRE DES HOMMES NETHERLANDS | LEMZ Amsterdam | THE NETHERLANDS | Gold Lion | ||
| UN WOMEN | MEMAC OGILVY Dubai | UNITED ARAB EMIRATES | Gold Lion | ||
| INAKADATE VILLAGE | HAKUHODO Tokyo | JAPAN | Gold Lion | ||
| SAMSUNG ELECTRONICS ITALY | LEO BURNETT Milan | ITALY | Gold Lion | ||
| RADIKAL | TBWA\ISTANBUL | TURKEY | Gold Lion | ||
| TNT | GREY NEW YORK | USA | Gold Lion | ||
| CHIPOTLE MEXICAN GRILL | CREATIVE ARTISTS AGENCY Los Angeles | USA | EDELMAN New York | Gold Lion | |
| GRAACC | OGILVY BRASIL São Paulo | BRAZIL | Gold Lion | ||
| VOLVO TRUCKS | FORSMAN & BODENFORS Gothenburg / VOLVO TRUCKS PUBLIC RELATIONS | SWEDEN | BE ON Stockholm | Gold Lion | |
| HEINEKEN | DROGA5 New York | USA | FAST HORSE Minneapolis | Silver Lion | |
| DIRECTV | GREY NEW YORK | USA | Silver Lion | ||
| TNT | GREY NEW YORK | USA | KETCHUM New York | Silver Lion | |
| TACO BELL | DEUTSCH Los Angeles | USA | Silver Lion | ||
| ANZ | WHYBIN\TBWA GROUP MELBOURNE | AUSTRALIA | ELEVEN PR Sydney | Silver Lion | |
| YAHOO! JAPAN | HAKUHODO KETTLE Tokyo | JAPAN | Silver Lion | ||
| CHANGE ONE LIFE | Y&R Moscow | RUSSIA | PROSTOR PR AND CONSULTING Moscow | Silver Lion | |
| CELEM (EUROPEAN WOMEN’S LOBBY) | DDB SPAIN Madrid / DDB SPAIN Madrid | SPAIN | QMS Madrid | Silver Lion | |
| FRITOLAY | BBDO GUATEMALA | GUATEMALA | Silver Lion | ||
| ANZ | WHYBIN\TBWA GROUP MELBOURNE | AUSTRALIA | ELEVEN PR Sydney | Silver Lion | |
| POLISH ACADEMY OF SCIENCES | OGILVY & MATHER ADVERTISING Warsaw | POLAND | OGILVY PUBLIC RELATIONS WORLDWIDE Warsaw | Silver Lion | |
| ADIDAS | TBWA\LONDON | UNITED KINGDOM | Silver Lion | ||
| COGOO – CLEAN CITY ORGANIZATION | TBWA\HAKUHODO Tokyo | JAPAN | THE WINDWARD Tokyo | Silver Lion | |
| CASA DE LA AMISTAD | OGILVY & MATHER Mexico City | MEXICO | Silver Lion | ||
| VOLVO TRUCKS | FORSMAN & BODENFORS Gothenburg / VOLVO TRUCKS PUBLIC RELATIONS | SWEDEN | BE ON Stockholm | Silver Lion | |
| RENAULT ITALIA | PUBLICIS CONSULTANTS ITALIA Milan | ITALY | PUBLICIS CONSULTANTS ITALIA Milan | Silver Lion | |
| TACO BELL | DEUTSCH Los Angeles | USA | Silver Lion | ||
| GOOGLE, INDIA | OGILVY & MATHER INDIA Mumbai | INDIA | Silver Lion | ||
| INAKADATE VILLAGE | HAKUHODO Tokyo | JAPAN | Silver Lion | ||
| NESTLÉ | JWT LONDON | UNITED KINGDOM | Silver Lion | ||
| RECORD COLLECTION | LODUCCA São Paulo / BIG HASSLE MEDIA Los Angeles | BRAZIL | Silver Lion | ||
| HONEY MAID | DROGA5 New York | USA | WEBER SHANDWICK Chicago | Silver Lion | |
| NEYMAR JR | LODUCCA São Paulo | BRAZIL | Silver Lion | ||
| PAW JUSTICE | DDB GROUP NEW ZEALAND Auckland | NEW ZEALAND | MANGO COMMUNICATIONS Auckland | Silver Lion | |
| VOLKSWAGEN DO BRASIL | ALMAPBBDO São Paulo | BRAZIL | Bronze Lion | ||
| KIMBERLY CLARK | OGILVY & MATHER ARGENTINA Buenos Aires | ARGENTINA | Bronze Lion | ||
| A.C.CAMARGO CANCER CENTER | JWT BRAZIL São Paulo | BRAZIL | Bronze Lion | ||
| PROCTER & GAMBLE | GREY ARGENTINA Buenos Aires | ARGENTINA | Bronze Lion | ||
| SOL DE JANEIRO | OGILVY BRASIL São Paulo | BRAZIL | Bronze Lion | ||
| LUFTHANSA | DDB STOCKHOLM | SWEDEN | BURSON-MARSTELLER Stockholm | Bronze Lion | |
| BRITISH AIRWAYS | OGILVY NEW YORK / TEXT 100 New York | USA | Bronze Lion | ||
| GOOGLE, INDIA | OGILVY & MATHER INDIA Mumbai | INDIA | Bronze Lion | ||
| REAL MOVE CO. | OGILVY & MATHER Bangkok | THAILAND | Bronze Lion | ||
| POLISH RED CROSS | CHEIL POLAND Warsaw | POLAND | Bronze Lion | ||
| CHILD SURVIVAL INDIA | HAVAS WORLDWIDE INDIA Gurgaon | INDIA | Bronze Lion | ||
| N/A | 360i New York | USA | Bronze Lion | ||
| UNILEVER | DAVID Buenos Aires | ARGENTINA | EDELMAN London | Bronze Lion | |
| KOMMUNAL | VOLONTAIRE Stockholm | SWEDEN | Bronze Lion | ||
| FUNDACIÓN PANIAMOR | LEO BURNETT COSTA RICA San Jose | COSTA RICA | Bronze Lion | ||
| COMMITTEE FOR THE PRESERVATION OF OLYMPIC WRESTLING (CPOW); INTERNATIONAL FEDERATION OF ASSOCIATED WRESTLING STYLES (FILA); USA WRESTLING | KETCHUM SPORTS & ENTERTAINMENT New York | USA | KETCHUM SPORTS & ENTERTAINMENT New York | Bronze Lion | |
| THE COCA-COLA COMPANY | OGILVY & MATHER COLOMBIA Bogotá / GEOMETRY GLOBAL Bogotá | COLOMBIA | Bronze Lion | ||
| PROCTER & GAMBLE | GREY ARGENTINA Buenos Aires | ARGENTINA | Bronze Lion | ||
| SOL DE JANEIRO | OGILVY BRASIL São Paulo | BRAZIL | Bronze Lion | ||
| HSBC | HSBC London | UNITED KINGDOM | Bronze Lion | ||
| DEPARTMENT OF ECONOMIC DEVELOPMENT AND COMMERCE OF PUERTO RICO | JWT SAN JUAN San Juan | PUERTO RICO | Bronze Lion | ||
| ARBEIDERPARTIET (THE LABOUR PARTY) | TRY/APT ADVERTISING AGENCY Oslo | NORWAY | Bronze Lion | ||
| CELEM (EUROPEAN WOMEN’S LOBBY) | DDB SPAIN Madrid / DDB SPAIN Madrid | SPAIN | QMS Madrid | Bronze Lion | |
| MONDELEZ INTERNATIONAL | DEL CAMPO SAATCHI & SAATCHI Buenos Aires | ARGENTINA | Bronze Lion | ||
| KIMBERLY CLARK | OGILVY & MATHER ARGENTINA Buenos Aires | ARGENTINA | Bronze Lion | ||
| PROCTER & GAMBLE | SAATCHI & SAATCHI New York | USA | CITIZEN PR New York | Bronze Lion | |
| GERMAN RED CROSS | JUNG von MATT Hamburg | GERMANY | MHOCH4 Hamburg | Bronze Lion | |
| AFROREGGAE | JWT BRAZIL São Paulo | BRAZIL | Bronze Lion | ||
| THE AKANKSHA FOUNDATION | OGILVY & MATHER INDIA Mumbai | INDIA | Bronze Lion | ||
| AIRBNB | PEREIRA & O’DELL San Francisco | USA | Bronze Lion | ||
| UBISOFT EMEA | SID LEE Paris | FRANCE | Bronze Lion | ||
| MATTEL | MATTEL INC El Segundo | USA | KETCHUM Los Angeles / HL GROUP New York | Bronze Lion | |
| TACO BELL | DEUTSCH Los Angeles | USA | Bronze Lion | ||
