Com 75 troféus, 19 Ouros, 17 Pratas e 39 Bronzes, esta foi a categoria onde o Brasil não foi tão bem quanto nas demais já premiadas. Ganhou apenas1 Ouro, 1 Prata e 6 Bronzes. O Ouro foi para a campanha da CNA, curso de inglês com os velhinhos, da FCB, que vai se destacando diante das demais brasileiras nesta edição.
| Direct Lions Winners – CANNES LIONS 2014 |
| Title | Advertiser | Entrant / Agency | Country | Prize |
| MAGIC OF FLYING | BRITISH AIRWAYS | OGILVYONE LONDON | UNITED KINGDOM | Grand Prix |
| ALMOST IDENTICAL | MONDELEZ INTERNATIONAL | DEL CAMPO SAATCHI & SAATCHI Buenos Aires | ARGENTINA | Gold Lion |
| SORRY I SPENT IT ON MYSELF | HARVEY NICHOLS | ADAM&EVEDDB London | UNITED KINGDOM | Gold Lion |
| FIFA 14 | MICROSOFT | Y&R COLOMBIA Bogotá / WUNDERMAN COLOMBIA Bogotá | COLOMBIA | Gold Lion |
| BOB DYLAN LIKE A ROLLING STONE | SONY MUSIC | INTERLUDE New York | USA | Gold Lion |
| SWEETIE | TERRE DES HOMMES NETHERLANDS | LEMZ Amsterdam | THE NETHERLANDS | Gold Lion |
| SPEAKING EXCHANGE | CNA | FCB BRASIL São Paulo | BRAZIL | Gold Lion |
| DEAR FUTURE MOM | COORDOWN ONLUS | SAATCHI & SAATCHI Milan | ITALY | Gold Lion |
| INGLORIOUS FRUITS AND VEGETABLES | INTERMARCHÉ | MARCEL Paris | FRANCE | Gold Lion |
| ALMOST IDENTICAL | MONDELEZ INTERNATIONAL | DEL CAMPO SAATCHI & SAATCHI Buenos Aires | ARGENTINA | Gold Lion |
| MILKA LAST SQUARE | MONDELEZ INTERNATIONAL | BUZZMAN Paris | FRANCE | Gold Lion |
| SOUND OF HONDA / AYRTON SENNA 1989 | HONDA MOTOR CO. | DENTSU Tokyo | JAPAN | Gold Lion |
| LIVE TEST SERIES | VOLVO TRUCKS | FORSMAN & BODENFORS Gothenburg | SWEDEN | Gold Lion |
| INGLORIOUS FRUITS AND VEGETABLES | INTERMARCHÉ | MARCEL Paris | FRANCE | Gold Lion |
| VROOM RING BOOM | CLARO | OGILVY GUATEMALA | GUATEMALA | Gold Lion |
| SWEETIE | TERRE DES HOMMES NETHERLANDS | LEMZ Amsterdam | THE NETHERLANDS | Gold Lion |
| RAISING VOICES | COLEGIO LAS LOMAS ORAL | OGILVY & MATHER ARGENTINA Buenos Aires | ARGENTINA | Gold Lion |
| DEAR FUTURE MOM | COORDOWN ONLUS | SAATCHI & SAATCHI Milan | ITALY | Gold Lion |
| WE WERE THERE | BNP PARIBAS | SID LEE Paris | FRANCE | Gold Lion |
| AUDI TEST DRIVE CUBE | AUDI | PHILIPP UND KEUNTJE Hamburg | GERMANY | Silver Lion |
| PENNY THE PIRATE | LUXOTTICA | SAATCHI & SAATCHI Sydney | AUSTRALIA | Silver Lion |
| INGLORIOUS FRUITS AND VEGETABLES | INTERMARCHÉ | MARCEL Paris | FRANCE | Silver Lion |
| SHARE MY DABBA | HAPPY LIFE WELFARE & DABBAWALA FOUNDATION | McCANN WORLDGROUP INDIA Mumbai | INDIA | Silver Lion |
| SOUND OF HONDA / AYRTON SENNA 1989 | HONDA MOTOR CO. | DENTSU Tokyo | JAPAN | Silver Lion |
| WE WERE THERE | BNP PARIBAS | SID LEE Paris | FRANCE | Silver Lion |
| PHUBBING | MACQUARIE | McCANN MELBOURNE | AUSTRALIA | Silver Lion |
| AUDI TEST DRIVE CUBE | AUDI | PHILIPP UND KEUNTJE Hamburg | GERMANY | Silver Lion |
| DEAR FUTURE MOM | COORDOWN ONLUS | SAATCHI & SAATCHI Milan | ITALY | Silver Lion |
| I WISH MY SON HAD CANCER | HARRISON’S FUND | AIS London | UNITED KINGDOM | Silver Lion |
| FUCK THE POOR | THE PILION TRUST | PUBLICIS LONDON | UNITED KINGDOM | Silver Lion |
| MY HOME IS AN OVEN | BGH | DEL CAMPO SAATCHI & SAATCHI Buenos Aires | ARGENTINA | Silver Lion |
| SPEAKING EXCHANGE | CNA | FCB BRASIL São Paulo | BRAZIL | Silver Lion |
| TRANSAVIA – EBAY | TRANSAVIA.COM | LES GAULOIS Puteaux | FRANCE | Silver Lion |
| PHUBBING | MACQUARIE | McCANN MELBOURNE | AUSTRALIA | Silver Lion |
| SHARE MY DABBA | HAPPY LIFE WELFARE & DABBAWALA FOUNDATION | McCANN WORLDGROUP INDIA Mumbai | INDIA | Silver Lion |
| MILKA LAST SQUARE | MONDELEZ INTERNATIONAL | BUZZMAN Paris | FRANCE | Silver Lion |
| JC DECAUX STREET VIEW UNPAID BILLS | JC DECAUX | BBDO BELGIUM Brussels | BELGIUM | Bronze Lion |
| THE BARBECUE BIBLE | TRAMONTINA | JWT BRAZIL São Paulo | BRAZIL | Bronze Lion |
| ALL EYES ON S4. | SWISSCOM | HEIMAT Berlin | GERMANY | Bronze Lion |
| ANZ GAYTMS | ANZ | WHYBIN\TBWA GROUP MELBOURNE | AUSTRALIA | Bronze Lion |
| ABORTIONTRAVEL | CELEM (EUROPEAN WOMEN’S LOBBY) | DDB SPAIN Madrid | SPAIN | Bronze Lion |
| THE LEGENDARY POSTERS | HEINEKEN | WIEDEN+KENNEDY AMSTERDAM | THE NETHERLANDS | Bronze Lion |
| 3D ON THE ROCKS | SUNTORY HOLDINGS LIMITED | TBWA\HAKUHODO Tokyo | JAPAN | Bronze Lion |
| HAVING A GOOD MEMORY HAS ITS BENEFITS | NATURE´S GARDEN | MARURI GREY Guayaquil | ECUADOR | Bronze Lion |
| 1200 TREES-LIKE PURIFYING BILLBOARD | THE UNIVERSITY OF ENGINEERING AND TECHNOLOGY | FCB MAYO Lima | PERU | Bronze Lion |
| MY HOME IS AN OVEN | BGH | DEL CAMPO SAATCHI & SAATCHI Buenos Aires | ARGENTINA | Bronze Lion |
| SECOND CHANCE | BUSINESS IN THE COMMUNITY | LEO BURNETT LONDON | UNITED KINGDOM | Bronze Lion |
| TRANSAVIA – EBAY | TRANSAVIA.COM | LES GAULOIS Puteaux | FRANCE | Bronze Lion |
| PAY PER LAUGH | TEATRE NEU | THE CYRANOS McCANN WORLDGROUP EUROPE Barcelona | SPAIN | Bronze Lion |
| SAMSUNG MAESTROS ACADEMY | SAMSUNG ELECTRONICS ITALY | LEO BURNETT Milan | ITALY | Bronze Lion |
| MINUTE OF SILENCE | RSL AUSTRALIA | DDB GROUP MELBOURNE | AUSTRALIA | Bronze Lion |
| BENTLEY BURIAL | ABTO – BRAZILIAN ASSOCIATION OF ORGAN TRANSPLANTATION | LEO BURNETT TAILOR MADE São Paulo | BRAZIL | Bronze Lion |
| UNSELFIE | BBDO Guerrero/TYPHOON YOLANDA APPEAL | BBDO GUERRERO Makati City | THE PHILIPPINES | Bronze Lion |
| KOMBI LAST WISHES | VOLKSWAGEN DO BRASIL | ALMAPBBDO São Paulo | BRAZIL | Bronze Lion |
| PENNY THE PIRATE | LUXOTTICA | SAATCHI & SAATCHI Sydney | AUSTRALIA | Bronze Lion |
| PAY PER LAUGH | TEATRE NEU | THE CYRANOS McCANN WORLDGROUP EUROPE Barcelona | SPAIN | Bronze Lion |
| DACIA SPONSOR DAY | RENAULT ITALIA | PUBLICIS ITALY Milan | ITALY | Bronze Lion |
| JC DECAUX STREET VIEW UNPAID BILLS | JC DECAUX | BBDO BELGIUM Brussels | BELGIUM | Bronze Lion |
| SPEAKING EXCHANGE | CNA | FCB BRASIL São Paulo | BRAZIL | Bronze Lion |
| PHUBBING | MACQUARIE | McCANN MELBOURNE | AUSTRALIA | Bronze Lion |
| SEARCHING FOR HEARTS | PERUVIAN CANCER FOUNDATION | FCB MAYO Lima | PERU | Bronze Lion |
| NOT A BUG SPLAT | REPRIEVE / FOUNDATION FOR FUNDAMENTAL RIGHTS | BBDO PAKISTAN Lahore | PAKISTAN | Bronze Lion |
| THE LEGENDARY POSTERS | HEINEKEN | WIEDEN+KENNEDY AMSTERDAM | THE NETHERLANDS | Bronze Lion |
| KOMBI LAST WISHES | VOLKSWAGEN DO BRASIL | ALMAPBBDO São Paulo | BRAZIL | Bronze Lion |
| ANZ GAYTMS | ANZ | WHYBIN\TBWA GROUP MELBOURNE | AUSTRALIA | Bronze Lion |
| PAY PER LAUGH | TEATRE NEU | THE CYRANOS McCANN WORLDGROUP EUROPE Barcelona | SPAIN | Bronze Lion |
| A TRIP OUT TO SEA | GUY COTTEN | CLM BBDO Boulogne-Billancourt | FRANCE | Bronze Lion |
| THE SOCIAL SWIPE | BISCHÖFLICHES HILFSWERK MISEREOR | KOLLE REBBE Hamburg | GERMANY | Bronze Lion |
| FUCK THE POOR | THE PILION TRUST | PUBLICIS LONDON | UNITED KINGDOM | Bronze Lion |
| BENTLEY BURIAL | ABTO – BRAZILIAN ASSOCIATION OF ORGAN TRANSPLANTATION | LEO BURNETT TAILOR MADE São Paulo | BRAZIL | Bronze Lion |
| GIFT BOX | THE SALVATION ARMY, CROWN RELOCATIONS | LEO BURNETT HONG KONG | HONG KONG | Bronze Lion |
| ABORTIONTRAVEL | CELEM (EUROPEAN WOMEN’S LOBBY) | DDB SPAIN Madrid | SPAIN | Bronze Lion |
| SECOND CHANCE | BUSINESS IN THE COMMUNITY | LEO BURNETT LONDON | UNITED KINGDOM | Bronze Lion |
| YOU ARE MY SON | MINISTRY OF DEFENSE | LOWE-SSP3 Bogotá | COLOMBIA | Bronze Lion |
| MEMORY EDITION | FUNDACIÓN REINA SOFÍA | SRA. RUSHMORE Madrid | SPAIN | Bronze Lion |
| 75 |
