O London International Awards, que premia as novas e criativas ideias de publicidade, digital, design, música e tecnologia, anunciou a shortlist de Non-Traditional, que neste ano contou com 62 entradas. O Brasil lidera a categoria com 10 entradas, seguido dos Estados Unidos com 9, FRança com 8, Austrália com 7 e Alemanha com 6.
Entre as agências brasileiras que concorrem ao prêmio estão a FCB Brasil, Leo Burnett Tailor Made e Ogilvy Brasil, todas de São Paulo. O grupo Leo Burnett acumulou um total de 19 entradas, somando peças de Beirute, Buenos Aires, Chicago, Saint-Denis, Istambul, Londres, Melbourne e São Paulo.
O júri será presidido por Mark Tutssel, chief creative da Leo Burnett Mundial, e contará com nomes como Jérémie Bottiau, Mark Harricks, Ted Lim, Steve Mykolyn, Malcom Poynton, Juan Carlos Ortiz e Jureeporn Thaidumrong. Os vencedores serão anunciados dia 10 de novembro.
Confira a shortlist:
Argentina
Leo Burnett Argentina, Buenos Aires – Samsung “Safety-Truck” – Non-Traditional, Corporate Image
Leo Burnett Argentina, Buenos Aires – Samsung “Safety-Truck” – Non-Traditional, Experiential
Austrália
Clemenger BBDO, Sydney – Keep Australia Fishing “The Underwater Billboard” – Non-Traditional, Guerrilla Marketing
George Patteson Y&R Brisbane, Brisbane – Melanoma Prevention “Melanoma Likes Me” – Non-Traditional, Guerrilla Marketing
George Patteson Y&R Brisbane, Brisbane – Melanoma Prevention “Melanoma Likes Me” – Non-Traditional, Public Service/Social Welfare
GYP&R Melbourne, Melbourne – Public Transport Victoria/Ladder “Donation Posters” – Non-Traditional, Interactive Installations
Leo Burnett Melbourne, Melbourne – Crikey.com.au “Set In Stone” –
Non-Traditional, Media Promotion
Leo Burnett Melbourne, Melbourne – SPC “#MyFamilyCan” – Non-Traditional, Foods
M&C Saatchi, Sydney – Blue Ball Foundation “Game of Balls” – Non-Traditional, Branded Content
Brasil
FCB Brasil, São Paulo – BDF Nivea Brasil “Nivea Doll” – Non-Traditional, Cosmetics/Toiletries/Pharmaceuticals
Leo Burnett Tailor Made, São Paulo – Clube Sangue Bom (Good Blood Club) “Solidarity Queue” – Non-Traditional, Media Promotion
Leo Burnett Tailor Made, São Paulo – Clube Sangue Bom (Good Blood Club) “Solidarity Queue” – Non-Traditional, Public Service/Social Welfare
Leo Burnett Tailor Made, São Paulo – FIAT “Safety Wi-Fi” – Non-Traditional, Experiential
Leo Burnett Tailor Made, São Paulo – FIAT “Safety Wi-Fi” – Non-Traditional, Interactive Installations
Leo Burnett Tailor Made, São Paulo – FIAT “Safety Wi-Fi” – Non-Traditional, Direct Marketing
Ogilvy Brasil, São Paulo – Sport Clube Do Recife “Security Moms” – Non-Traditional, Live Events – Beyond Advertising
Ogilvy Brasil, São Paulo – Sport Clube Do Recife “Security Moms” – Non-Traditional, Guerrilla Marketing
Ogilvy Brasil, São Paulo – Sport Clube Do Recife “Security Moms” – Non-Traditional, Experiential
Ogilvy Brasil, São Paulo – Sport Clube Do Recife “Security Moms” – Non-Traditional, Public Service/Social Welfare
Canadá
Rethink Canada, – Uber “Uber Safe” – Non-Traditional, Direct Marketing
Rethink Canada, – Uber “Uber Safe” – Non-Traditional, Interactive Installations
China
FRED & FARID Shanghai, Shanghai – The North Face “Great Warm Up Cup” – Non-Traditional, Direct Marketing
FRED & FARID Shanghai, Shanghai – The North Face “Great Warm Up Cup” – Non-Traditional, Apparel
França
Leo Burnett France, Saint-Denis – Atlantic Group / Connected Heaters “37 Days” – Non-Traditional, Branded Content
Leo Burnett France, Saint-Denis – Atlantic Group / Connected Heaters “37 Days” – Non-Traditional, Home Furnishings/Appliances
Leo Burnett France, Saint-Denis – The Noemi Association “Eyes of a Child” – Non-Traditional, Live Events – Beyond Advertising
Leo Burnett France, Saint-Denis – The Noemi Association “Eyes of a Child” – Non-Traditional, Experiential
Leo Burnett France, Saint-Denis – The Noemi Association “Eyes of a Child” – Non-Traditional, Public Service/Social Welfare
Marcel, Paris – Intermarché “The Freshest Orange Juice Brand” – Non-Traditional, Retail
Marcel, Paris – Intermarché “The Freshest Orange Juice Brand” – Non-Traditional, Experiential
McCann, Paris – L’Oréal Paris “Makeup Genius” – Non-Traditional, Experiential
Alemanha
BBDO Group Germany, Berlin – smart “The MONSTER-smart Launch” – Non-Traditional, Automotive
Grabarz & Partner, Hamburg – EXIT Deutschland “Nazis Against Nazis – Germany´s Most Involuntary Charity Walk” – Non-Traditional, Public Service/Social Welfare
Grabarz & Partner, Hamburg – EXIT Deutschland “Nazis Against Nazis – Germany´s Most Involuntary Charity Walk” – Non-Traditional, Live Events – Beyond Advertising
Grabarz & Partner, Hamburg – EXIT Deutschland “Nazis Against Nazis – Germany´s Most Involuntary Charity Walk” – Non-Traditional, Guerrilla Marketing
GREY Germany, Berlin – SoundCloud “The Berlin Wall of Sound” – Non-Traditional, Web Services
GREY Germany, Berlin – SoundCloud “The Berlin Wall of Sound” – Non-Traditional, Branded Content
Hong Kong
Cheil, Hong Kong – Save The Children “’Missing Child’ Lock Screens” –
Non-Traditional, Public Service/Social Welfare
Itália
Dinamo Istanbul / Casta Diva Group, Milan – Samsung Duyan Eller “Hearing Hands” – Non-Traditional, Live Events – Beyond Advertising
Japão
Ogilvy & Mather Japan GK, Tokyo – Yaocho Bars “Sleeping Drunks Billboard” – Non-Traditional, Guerrilla Marketing
Coreia
KT, Seoul – olleh “The Life Saving TV Project” – Non-Traditional, Direct Marketing
Líbano
Leo Burnett, Beirut – KAFA “Vote for Us, We’ll Vote for You” – Non-Traditional, Guerrilla Marketing
Nova Zelândia
Colenso BBDO, Auckland – Breast Cancer Awareness “Breast Cream” – Non-Traditional, Cosmetics/Toiletries/Pharmaceuticals
Colenso BBDO, Auckland – Volkswagen “Reduce Speed Dial” – Non-Traditional, Automotive
Espanha
DDB Spain, Madrid – No Somos Delito (We Are Not Crime) NGO “Holograms for Freedom” – Non-Traditional, Live Events – Beyond Advertising
DDB Spain, Madrid – No Somos Delito (We Are Not Crime) NGO “Holograms for Freedom” – Non-Traditional, Experiential
McCann Madrid, Madrid – Campofrío “Ashes” – Non-Traditional, Guerrilla Marketing
Del Campo Saatchi & Saatchi Madrid, Madrid – Islazul “A Discount to Your Misfortune” – Non-Traditional, Retail
Suécia
Åkestam Holst, Stockholm – The Swedish Peace and Arbitration Society “Singing Sailor” – Non-Traditional, Public Service/Social Welfare
Forsman & Bodenfors, Gothenburg – World Food Program “805 Million Names” – Non-Traditional, Public Service/Social Welfare
Turquia
Leo Burnett Istanbul, Istanbul – www.duyaneller.com “Hearing Hands” –
Non-Traditional, Web Services
Reino Unido
Engine, London – National Blood Week “Missing Type” – Non-Traditional, Guerrilla Marketing
Leo Burnett London, London – Karma Nirvana “Suffocation” – Non-Traditional, Direct Marketing
Estados Unidos
AKQA, San Francisco – Jordan “The Last Shot” – Non-Traditional, Interactive Installations
CP+B, Boulder – Fruit of the Loom “Plastique” – Non-Traditional, Branded Content
DAVID, Miami – Burger King “Proud Whopper” – Non-Traditional, Retail
DigitasLBi San Francisco, San Francisco – Taco Bell “Taco Bell Blackout” – Non-Traditional, Retail
DigitasLBi San Francisco, San Francisco – Taco Bell “Taco Bell Blackout” – Non-Traditional, Direct Marketing
Leo Burnett Chicago, Chicago – Allstate “Skip Punishment” – Non-Traditional, Branded Content
Leo Burnett Chicago, Chicago – Allstate “Social Savvy Burglar” – Non-Traditional, Live Events – Beyond Advertising
R/GA, New York – Ad Council “Love Has No Labels” – Non-Traditional, Experiential
R/GA, New York – Ad Council “Love Has No Labels” – Non-Traditional, Public Service/Social Welfare
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