Apple ativa conta no Instagram com fotos tiradas com iPhone

A Apple finalmente entrou no Instagram e anunciou que a estratégia de sua comunicação na rede social é postar apenas fotos tiradas pelos usuários. A conta pretende ser “um olhar através das lentes dos utilizadores de iPhone por todo o mundo”.

A curadoria da conta da empresa escolheu as melhores fotos posta um texto de descrição do fotógrafo a partir da hashtag #ShotOniPhone na rede social. O insight é o mesmo da campanha que a empresa criou em 2015, transformando fotos dos usuários em outdoors pelos Estados Unidos, e que ganhou o GP de Outdoor no Cannes Lions do mesmo ano.

 

#ShotoniPhone by… – 1. Maurice H. @bloomandplume “If people like photos of flowers and people like photos of me, why not just put the two together?” – 2. RJ P. @rockadeezy “The landing is the hard part. If I really want to be horizontal I land on all fours. Like a cat. But if the ground’s too hot, or it’s hard terrain I’ll land on my feet.” – 3. Jeryl T. @j9ryl “Just because I’m colorblind doesn’t make photography a guessing game. There’s always a direction I want to go. A mood I want to create.” – 4. Britainy W. @lanadeathray “Owls are kinda like the ninjas of the bird world. Like, that mouse never saw it coming.” – 5. Koci H. @koci “I can walk outside, tap a piece of glass, and suddenly I’ve captured something. With another tap, I can share it with the entire world. If that’s not magic, I don’t know what is.”

Una publicación compartida de apple (@apple) el 7 de Ago de 2017 a la(s) 5:19 PDT

#ShotoniPhone by… – 1. Kathy R. @kathyryan1 “It’s the New York Times building, in the middle of Times Square. It’s not an ordinary building, but it’s one building and honestly it could keep me occupied for life.” – 2. Gregg B. @greggboydston “I work for the United States Forest Service on the Hotshot Crew. We go to wildfires and help put them out.” – 3. Michael Z. @symmetrybreakfast “Since 2013, I have been making breakfast for my husband every day.” – 4. Khasar S. @inomad “I’m lucky that what Mongolia offers, even in the 21st Century, are people and cultures that still pass on centuries of tradition to future generations.”

Una publicación compartida de apple (@apple) el 7 de Ago de 2017 a la(s) 5:14 PDT