Com criação da Saatchi & Saatchi Austrália, a Toyota apresenta sua campanha com foco nos Jogos Paraolímpicos, procurando dar vida à mensagem “mobilidade para todos”.
A campanha vincula a missão de mobilidade da Toyota com alusões de como a equipe de Planejamento e Desenvolvimento de Produto (PP&D) da montadora trabalhou com o atleta para reprojetar elementos de sua cadeira de rodas para um melhor desempenho.
Ficha técnica:
Advertiser: Toyota Motor Corporation Australia
Senior Manager – Brand Management & Communications: Andrew Wearing
Manager, Marketing Communications – Brand & Commercial Vehicles: Matt Tannock
Manager, Communications – Commercial and Brand: Jeremie Smith
Senior Brand Communications Coordinator: Michelle Gulia
Senior Brand Communications Coordinator: Suhailah Davies
Creative Agency: Saatchi & Saatchi Australia
Chief Creative Officer: Mike Spirkovski
Executive Creative Director: Simon Bagnasco
Creative Director: Lee Sunter
Copywriter: Mac Wright
Art Director: Anna Fullerton & Celeste Watson
Head of Design: Matt Alpass
Executive Producer: Lucy Trengove
Senior Integrated Producer: Holly De Roy
Chief Client Officer: Ben Court
Chief Strategy Officer: Alex Speakman
Group Account Director: Damiano Di Pietro
Planning Director: Joe Heath
Snr. Account Director: Zoe Kypros
Account Director: Tom Collier
Account Executive: Elina Nassif
Production Company: Good Oil
Director: Adam Gunser
Executive Producer: Juliet Bishop & Simon Thomas
Producer: Tracey-Lee Permall & Simon Thomas
Post Production: Blockhead NZ
Sound House: Bang Bang Studios
Photographer: Ben Clements
Photographer: Michael Corridore @ Photoplay
Producer: Ross Colebatch
