A estreante Lions Entertainment teve como jurado o premiado diretor de cinema Tadeu Jungle, da Academia de Filmes, onde já dirigiu mais de 500 filmes publicitários. As finalistas são:
– Entertainment LionsBehind the T-shirt – Ogilvy – IBCC
– Magic Words / The documentary – AlmapBBDO – HP
– Truth detector – DM9DDB – 89 FM
– Behind the T-shirt – Ogilvy – IBCC
– Pinlist – DM9DDB – Tok&Stok
– ETO’O – Wieden+Kennedy – Twitter
Invisibble Players – Africa – ESPN
Entertainment Lions for Music.
Categoria que também estreia neste ano teve como jurada brasileira e herdeira do Rock in Rio, Roberta Medina. Os 4 finalistas são:
– Don’t Look Away – AKQA – Usher-Interactive Music Video >> (Use of an Artist as a Spokesperson/Ambassador in Partnership with a Cause)
– #mcartneyhit – AlmapBBDO – Kiss FM >> (Fan Engagement/Community Building)
– Don’t Look Away – AKQA – Usher-Interactive Music Video >> (Excellence in Interactive Music Video)
– Sambra, 100 years of Samba – da WMcCann São Paulo / Musickeria Rio / Aventura Entertainment Rio – Bradesco-Sambra The Musical (Production of Exclusive Artist Content in Partnership with a Brand)
Sambra – 100 anos de Samba from Musickeria on Vimeo.
