Inicia hoje, 19, na França, a 70ª edição do Cannes Lions Festival Internacional de Criatividade. O festival, que segue até a próxima sexta-feira, 23, contará com discussões entre líderes de empresas globais e também com muitas palestras.
Confira abaixo a programação do evento:
19/6
CMOs in the Spotlight: PEPSICO, Not Co., Eli Lilly
Os speakers:
• Jane Wakely, EVP, Chief Consumer, Marketing Officer and Chief Growth Officer of International Foods da PEPSICO
• Fernando Machado, Chief Marketing Officer da Not Co.
• Lina Polimeni, Chief Corporate Brand Officer da Eli Lilly
Data e hora: segunda-feira, 19/06, das 10h45 às 11h30 (5h45 às 6h45 em Brasília)Local: Palais II Stage, Palais II
Song Simplifies…Talent: Technology is Creative
O speaker:
• David Droga, CEO and Creative Chairman da Accenture Song
Data e hora: segunda-feira, 19/06, das 11h30 às 12h (6h30 às 7h em Brasília)Local: Lumiere Theatre, Palais I
Learn the Language of Favelas
Os speakers:
• Celso Athayde, fundador da Central Única das Favelas
• Sergio Gordilho, Partner, Co-president and Chief Creative Officer da Africa
Data e hora: segunda-feira, 19/06, das 11h30 às 12h (6h30 às 7h em Brasília)Local: The Forum, Palais I
What’s Now, Near and Next in the Digital Revolution
O speaker:
• Sir Martin Sorrell, Founder and Executive Chairman da S4 Capital
Data e hora: segunda-feira, 19/06, das 12h15 às 12:45 (7h15 às 7h45 em Brasília)Local: Debussy Theatre, Palais I
Create To Differ: Invention in the Age of Perpetual Reinvention
O speaker:
• Richard Dickson, President and Chief Operating Officer – Mattel, Inc
Data e hora: segunda-feira, 19/06, das 12h às 12h30 (7h às 7h30 em Brasília)Local: Palais II Stage, Palais II
The Product, the Hero
Os speakers:
• Scott Bell, Chief Creative Officer da Droga5, part of Accenture Song
• Kenny Mitchell, Senior Vice President and Chief Marketing Officer da Levi’s®
• Tracey Panek, Historian, Director, Levi Strauss & Co. Archives da Levi Strauss & Co.
Data e hora: segunda-feira, 19/06, das 14h às 14h30 (9h às 9h30 em Brasília)Local: Palais II Stage, Palais II
20/6
Kevin Hart – The Entertainment Person of the Year Seminar
O speaker:
• Kevin Hart, Chairman e Founder da HARTBEAT | HartBeat Ventures
Data e hora: terça-feira, 20/06, das 10h às 10h30 (5h às 5h30 em Brasília) Evolving Icons: A New Generation of Brand Representation and Beauty
Local: Lumiere Theatre, Palais I
CMOs in the Spotlight: Walmart, Unilever, e.l.f. Beauty
Os speakers:
• William White, Chief Marketing Officer do Walmart
• Kory Marchisotto, Chief Marketing Officer da e.l.f. Beauty
• Samir Singh, Global Chief Marketing Officer, Personal Care – Unilever
Data e hora: terça-feira, 20/06, das 10h45 às 11h30 (5h45 às 6h30 em Brasília)Local: Palais II Stage, Palais II
Evolving Icons: A New Generation of Brand Representation and Beauty
Os speakers:
• Amanda Gorman, Writer and Activist – The Estée Lauder Companies
• Jane Lauder, Executive Vice President, Enterprise Marketing and Chief Data Officer – The Estée Lauder Companies
• Anna Klein, SVP, Global Corporate Affairs and ESG Communications – The Estee Lauder Companies
Data e hora: terça-feira, 20/06, das 10h45 às 11h15 (5h45 às 6h15 em Brasília)Local: Debussy Theatre, Palais I
ChatGPT, DALL·E and the Future of Creativity
Os speakers:
• Brad Lightcap, Chief Operating Officer – OpenAI
• Margaret Johnson, Chief Creative Officer and Partner – Goodby, Silverstein & Partners
• Jeff Goodby, Co-chairman and Partner – Goodby, Silverstein & Partners
Data e hora: terça-feira, 20/06, das 12h15 às 12h45 (7h15 às 7h45 em Brasília)Local: Debussy Theatre, Palais I
The Changemakers – Shelley Zalis, The Female Quotient
A speaker:
• Shelley Zalis, CEO do The Female Quotient
Data e hora: terça-feira, 20/06, das 14h45 às 15h15 (9h45 às 10h15 em Brasília)Local: Terrace Stage, The Terrace
From Missteps to a Billion-Dollars: The Journey of Creative Risk-Taking
Os speakers:
• Scott Galloway, Professor da NYU’s Stern School of Business
• Doug Martin, Chief Brand and Disruptive Growth Officer da General Mills
• Melissa Wildermuth, Global Creative Director da General Mills
Data e hora: terça-feira, 20/06, das 15h45 às 16:15 (10h45 às 11h45 em Brasília)Local: Debussy Theatre, Palais I
21/6
Creative Impact Unpacked: Building a Culture of Creative Effectiveness
O speaker:
• Tariq Hassan, Chief Marketing and Customer Experience Officer – McDonald’s USA
Data e hora: quarta-feira, 21/06, das 10h30 às 11h15 (5h30 às 6h15 em Brasília)Local: Terrace Stage, The Terrace
Hospitality in Creative Leadership: The Remarkable Power of Being Unreasonable
Os speakers:
• Will Guidara, Hospitality Entrepreneur and Founder – Thank You
• Mimi Turner, Head of EMEA and Latin America- The B2B Institute at LinkedIn
Data e hora: quarta-feira, 21/06, das 12h às 12h30 (7h às 7h30 em Brasília)Local: Palais II Stage, Palais II
Anyone Can Save the Planet in 15 Minutes
Os speakers:
• Yanis Varoufakis, Economist and Politician (Secretary General) – MeRA25
• Grace Francis, Global Chief Creative and Design Officer – WongDoody
• Mary Kuper, Content Producer – WongDoody
Data e hora: quarta-feira, 21/06, das 13h às 13h30 (8h às 8h30 em Brasília)Local: Palais II Stage, Palais II
The Sweetest Formula: Sustainability Meets Sales in the Real World
Os speakers:
• Richard Edelman, CEO – Edelman
• Amanda Edelman, Chief Operating Officer, Gen Z Lab – Edelman
• Randi Kronthal-Sacco, Senior Scholar – NYU Stern Center for Sustainable Business
• Christina Bauer-Plank, Global Vice President Hellmann’s and Dressings – Unilever
Data e hora: quarta-feira, 21/06, das 16h às 16h30 (11h às 11h30 em Brasília)Local: Debussy Theatre, Palais I
22/6
Creative Impact Unpacked: Can Purpose Rediscover its Purpose?
Os speakers:
• Mie-Leng Wong, SVP Global Brands – Mondelez
• Sukesh Nayak, Creative Chief Officer – Ogilvy
• Darren Bailes, Global Chief Creative Officer – VCCP
• Amy Rodrigues, Head of Content – WARC
Data e hora: quinta-feira, 22/06, das 10h30 às 11h15 (5h30 às 6h15 em Brasília)Local: Terrace Stage, The Terrace
Building the Next Iteration of the Internet
Os speakers:
• Julia Goldin, Chief Product Marketing Officer – The Lego Group
• Adam Sussman, President – Epic Games
Data e hora: quinta-feira, 22/06, das 11h45 às 12h15 (6h45 às 7h15 em Brasília)Local: Palais II Stage, Palais II
150 Years On – Navigating the Future of Socialising
Os speakers:
• James Thompson, Chief Commercial Officer da Heineken
• Bruno Bertelli, Global CEO of Le Pub, Global CCO of Publicis WorldWide e CCO of Publicis Groupe Italy
Data e hora: quinta-feira, 22/06, 12h45 às 13h15 (7h45 às 8h15 em Brasília)Local: Debussy Theatre, Palais I
Future Gazers: Breaking AI free from Big Tech, Liberation of Sound, Live Video Revolution
Os speakers:
• Jacqueline Bo?njak, CEO – Mach1 & Q Department
• Adam Harris, Global Head of the Twitch Brand Partnership Studio – Twitch
• Nilesh Ashra, CEO – OK Tomorrow
• Anna Bager, President & CEO – Out of Home Advertising Association of America (OAAA)
Data e hora: quinta-feira, 22/06, das 12h45 às 13h30 (7h45 às 8h30 em Brasília)Local: Terrace Stage, The Terrace
Coperni and Creativity: A Marriage of Art and Technology
Os speakers:
• Eva Chen, Vice President de Fashion Partnerships da Meta
• Sébastien Meyer e Arnauld Vaillant, Founders da Coperni
Data e hora: quinta-feira, 22/06, das 13h45 às 14h15 (8h45 às 9h15 em Brasília)Local: Debussy Theatre, Palais I
Decoding the Future: Your Consumer in 2025
A speaker:
• Carla Buzasi, CEO and President da WGSN
Data e hora: quinta-feira, 22/06, das 15h15 às 15h45 (10h15 às 10h45 em Brasília)Local: Palais II Stage, Palais II
Creatives on The Terrace – Le Pub Brazil, UBER, GALE PARTNERS
Os speakers:
• Felipe Cury, Chief Creative Officer do Le Pub Brazil
• Geoff Edwards, Executive Creative Officer da GALE PARTNERS
• Danielle Trivisonno Hawley, Global Executive Creative Director da Uber
• Lucy Aitken, Head of Content – LIONS Intelligence
Data e hora: quinta-feira, 22/06, das 15h30 às 16h15 (10h30 às 11h15 em Brasília)Local: Terrace Stage, The Terrace
23/6
Creative Maker of the Year Seminar: Spike Lee
O speaker:
• Spike Lee
Data e hora: sexta-feira, 23/06, das 10h00 às 10h30 (5h às 5h30)Local: Debussy Theatre, Palais I
Creatives on The Terrace: Google, Pereira O’Dell, Vox Media
Os speakers:
• PJ Pereira, Founder and Creative Chairman da Pereira & O’Dell
• Jonathan Johnsongriffin, Vice President, Creative, Brand Studio do Google
• Heather Pieske, Vice President of Creative Development do Vox Media
• Lucy Aitken, Head of Content do LIONS Intelligence
Data e hora: sexta-feira, 23/06, das 13h45 às 14h30 (8h45 às 9h30 em Brasília)Local: Terrace Stage, The Terrace
The LionHeart Seminar: Patagonia
Os speakers:
• Tyler LaMotte, Marketing Director, EMEA, da Patagonia
Data e hora: sexta-feira, 23/06, das 12h às 12h30 (7h às 7h30)Local: Debussy Theatre, Palais I
