A Heineken – patrocinadora oficial da UEFA Champions League – anuncia a chegada ao Brasil da taça oficial do torneio.
A iniciativa faz parte da campanha “Fãs têm mais amigos”, nova plataforma global de patrocínio da marca.
Baseada na ideia de longa data da Heineken sobre a importância da sociabilidade, e inspirada no livro de mesmo nome (Fans Have More Friends), de Ben Valenta e David Sikorjak, a plataforma reflete como paixões compartilhadas ajudam as pessoas a se conectarem naturalmente. É a primeira vez que a marca reúne seus patrocínios em futebol, Fórmula 1 e festivais de música usando o fandom como um catalisador social e como forma de elevar experiências sociais em um mundo que pode parecer cada vez mais solitário.
O filme da campanha foi criado pela agência LePub e dirigido pelo premiado diretor Frederik Bond e produzido pela Stink Films, e celebra as amizades espontâneas que surgem entre fãs sempre que há um jogo, uma partida ou um show. Com a participação de alguns dos embaixadores mais conhecidos da marca, como Max Verstappen, Virgil van Dijk e o DJ Martin Garrix, o filme captura a essência de fãs se reunindo e criando conexões a partir de paixões em comum por esporte e música.
Confira o filme da campanha abaixo:
Ficha técnica:
HEINEKEN
Heineken® VP Marketing: Cecilia Bottai Mondino
Heineken® Sr Director BU: Eduardo Baggio Garcia Picarelli
Heineken® Brand Director: Igor de Castro Oliveira
Heineken® Brand Manager: Fabrizio D’Angelo, Williane Vieira, Isabela Fagundes
Heineken® Brand Sr Analyst: Carlos Máario Rico Franco
Heineken® Consumer Connections Director: Fernanda de Souza Saboya Barros
Heineken® Media Manager: Luiza Agostini Giannini, Luana Mello Belchior Vieira
Heineken® Media Specialist: Maria Rivaz
Heineken® Corporate Comms Sr Manager : Rafael Golfe
Heineken® Corporate Comms Manager: Beatriz Massi França
Heineken® Brand PR & Influence Sr Manager: Adriana Teixeira
Heineken® Brand PR & Influence Manager: Camille Pereira Nunes Feitosa
Heineken® Digital & Data Coordinator: Eduardo de Paiva Vieira
Heineken® Brand Growth Coordinator: Estela de Oliveira Marcondes
Heineken® Brand Experience and Sponsorship Director: Guilherme Bailão
Heineken® Brand Experience and Sponsorship Manager: Palloma Medina de Araújo Lima
Heineken® Brand Experience and Sponsorship Analyst: Pedro Araújo Rocha dos Santos
LEPUB
Presidente interina: Déa Fernandes
CCO: Laura Esteves
CSO: Marie Alonso
Executive Creative Director: Greg Kickow, Rafael Alves, Yan Prado
Creative Director: Leandro Vilas
Associate Creative Director: Caio Lima, Nayla Alana
Jr Art Director: Andreza Aragão
Executive Business Director: Juliana Dantas
Account Manager: Marina Roge, Thais Murari
Account Supervisor: Nathália Costa
Executive Strategy Director: Marilia Duran
Strategy Manager: Bruna Coelho, Estela de Luca
Content Manager: Thais Vargas
Community Manager: Thais Montenegro
Media Director: Priscilla Leite
Media Manager: Victorya Palma, Jussara Bezerra, Gustavo Cardoso
Media Supervisor: Carla Tassi, Sheila Romão, Raquel Lopes
Media Assistant: Eric Bueno
Business Intelligence Director: Jessica Nahal
Business Intelligence Manager: Gabriela Jung
Business Intelligence Supervisor: Maiara Amaral
Communication Director: Mafê Malozzi
Communication Analyst: Carolina Cesario
PUBLICIS PRODUCTION
CPO: Tato Bono
Head of Production: Priscila Sanches
Senior Creative Producer: Marcelo Augusto e Bea Brandão
Produtora Executiva: Gabriela Carvalho
Gerente de pós produção: Maurício Castro
Coordenador de pós produção: André Vital
Producer: Natasha Zaminiani
QA: Julia Vieira
3D: Rox Studios
BR MEDIA
Gerente Comercial: André Félix
Analista Comercial: Peter Timko, Pedro Perassoli e Camila Angel
Diretor de Planejamento: Pedro Dorta
Gerente de Planejamento: Samira Chain
Analista de Planejamento: Alice Garrote
Diretora de Operações: Rafaela Sgariboldi
Diretora de Atendimento: Bianca Chagas Garcia
Gerente de Atendimento: Raphael Oliveira
Analista de Atendimento: Rafaella Pilão
Diretora Data & insights: Andrea Cabral
Gerente de Data & Insights: Giovanna Caldano
Analista de Data & Insights: Matheus Monteiro
Business Development Manager: Ana Shynyashiki
Business Development: Felipe Tavares
DENTSU
Global Account Director: Tiana Odavic-Shean
Senior Strategy Partner: Anna Kandasamy
Strategy Director: Rene Jellitsch
Senior Strategic Planner: Jack Bilbarnie
Senior Strategic Planner: Jack McCullogh
Partnerships Manager: Julie Le Houzec
Media Vice President: Viviana Maurman
Media Director: Raphael Cunha
Media Manager: Marcelo Barbosa
Business Manager: Ana Carla Melo Sartori
Business Supervisor: Julia Santos
Media Supervisor: Gabriel Ortiz
Media Senior Analyst: João Guimarães
CIRCULO CRM
Business Manager: Letícia Silveira e Thais Murata
Redatora: Marina Costa
Designer: Polyana Tarquinio
Senior strategist: Nathalia Farkas
Senior analyst: Otávio Ikegami
Marketing Cloud Analyst: Joice Felix
Data Analyst: Paulo Bani
FLOW
Direção: Bruno Rubim
Direção, gifs e montagem: Isabela Campos
Cinegrafistas: Guilherme Medaglia, Daniel Victor
Gifs / Stop Motion: Lucas Antonio Oliveira
Fotos: Victor Mayer
REDDOOR
BU Director: Luiza Lunardelli
Project Manager: Renata Mendes
Chief Marketing & Innovation Office: Caetano de Padua
Head of Planning & Creative: Vinicius Veçoso
Planning Manager: Luiz Menezes
Planning: Daniel Rezende
Art Director: Ricardo China
Art Director Assistent:Vinicius Pedro
Production Coordinator: Viviane Gomes
Executive Producer: Mateus Zanca
Production Assistant:Luciana Hide
Visual Communications Producer: Priscila tavares
Infrastructure Produce: Leonardo Machado
Technical Director: Fabio Andreoli
Artistic Director: Felipe Santos
Content Producer:Erica Schwarz
3D Motion Designer: Maycon Martines
Architect: Fernando Melo Filho
Purchasing Coordinator: Guilherme Hutter
LEMA+
CO-Founder & CEO: Leandro Matulja
CO-Founder & COOPRESS LEMA: Leticia Zioni
Partner & CCO: Guilherme Maia
Account Director: Maria Puebla
Account Coordinator: Ana Luiza Galvão
Services and Project Manager: Felipe Klingelhoefer
Creative Strategy Manager: Rafael Castro
Creative Strategy Coordinator: Sidney de Oliveira
Creative Leader: Rodrigo Guarizo
Creative Copywriter: Thales Ferreira
Creative Leader: Ruan dos Santos
Creative Art Director: João Guedes
Community & Influencer Coordinator: Gabriela Rossi
Community & Influencer Specialist: Guilherme Silva
Community & Influencer Specialist: Victoria Mamelli
Community & Influencer Assistant: Artemis Pantazopoulos
Press Officer Director: Luís Dolci
Press Coordinator: Letícia Saraiva
Press Officer: Isabella Gomes
Press Officer: Mayara Grosso
GLOBAL
HEINEKEN
Head of Global Heineken® Brand: Nabil Nasser
Heineken® Global Sponsorship Director: Roeslan Danoekoesoemo
Heineken® Global Communication Director: Dana Katz
Heineken® Global Communication Manager: Yoann Hellot
Heineken® Head of Digital Advertising: Bram Reukers
Heineken® Global Digital Manager: Larissa Koper
Heineken® Digital Innovation Manager: Jared Martinez Alejo
Heineken® Head of Brand & Consumer PR: Jonathan O’Lone
Heineken® Brand Global PR Lead: Joey Brophy
Heineken® Head of Global BTL Marketing: Rutger Van Der Stegen
Heineken® Global Media Lead: Mariana Goes
Heineken® Global Sponsorship Director: Roeslan Danoekoesoemo
Heineken® Global Sponsorship Manager: Annamaria Füzy
LE PUB
Global CEO LePub, CCO LePub Worldwide: Bruno Bertelli
Global Chief Creative Officer: Cristiana Boccassini
Global Chief Creative Officer: Mihnea Gheorghiu
Creative Director: Giulia Trimarchi
Creative Director: Gian Marco Panichelli
Global Chief Creative Officer: Kika Douglas
Art Director: Luca Nante
Copywriter: Francesca Marchesi
Art Director: Vincenzo Russo
Copywriter: Alessandro Traverso
Deputy Head of Art: Giuseppe Vescovi
Associate Creative Director: Adrian Gambaretto
Senior Designer & Art Director: Niccolò Orso Campanini
Global Client Service Director: Shirine Aoun
Global Client Service Director: Alexis Delwasse
Global Business Director: Francesca Baldrighi
Global Account Director: Rossana de Rosa
Global Account Supervisor: Costanza Angeletti
Global Account Manager: Sara Margheritta
Global Account Executive: Chiara Allievi
Global Chief Strategy Officer: Sol Ghafoor
Head of Strategy: James Moore
Comms & Experience Strategy Director: Max Beckers
Strategist: Aneta Junkova
Global Head of PR and Communication: Isabella Cecconi
PR Director Culture & Entertainment: Alfa Djalo
Senior PR Manager: Luca Orioli
Global Chief Production Officer: Francesca Zazzera
Producer: Margherita Fonseca
Senior Post Producer: Miriam Ottina
Print Producer: Giorgia Bellondi
Production & Print Manager: Tina Paolella
Digital Art Director: Ariberto Anastasi
VIDEO PRODUCTION
Production Co: Stink Films
Director: Fredrik Bond
President/EP: Daniel Bergmann
Managing director Stink: Klara Kralickova
Executive Producer: Kseniya Kurochkina
Executive Producer: Solana Keenan
Producer: Petr Moravec
DOP: Roman Vas’yanov
Production Designer: Lucie Amosse
Stylist: Urşa Grahovac
Offline edit: Marshall Street Editors
Editor: Patric Ryan
PHOTO PRODUCTION
Production House: Bread the makery
Photographer: Justin Bettman
Executive Producer: Iulia Dancila
Service Producer: Florin Patrascu
Service Production Manager: Mihai Cristescu
Service Production Coordinator: Catalin Varga
Photo Assistant: Wilder Marroquin
Director of Photography: Adrian Silisteanu
Gaffer: Dan Lita
Production Designer: Anca Miron
Wardrobe Stylist: Ovidiu Buta
Hairstylist: Sebastian Sarghe
Make-up artist: Carmen Bogdan
Post production: Recom Farmhous
Editor: Jong Yoo, Steven Orts, Andrew Coleman, Alex Pundt
3D & retouch: B612 studio
Editor: Davide Calliguori, Pietro Smurra, Daniele Tribi
VIDEO POST-PRODUCTION
Post Production: Prodigious Italy
Head of post production: Alfredo Beretta
Post producer: Camilla Colabona
Editor: Antonio Civilini
Editor: Enrico Munarini
Vfx Post Production: Prodigious Italy
Color post production: Company 3
Colour Executive Producer: Ellora Soret
Colour Producer: Kerri Aungle
Colourist: Dan Moran
Audio post production: Disc To Disc Productions S.r.l
Sound Design/SFX/editing and mixing: Antonio D’Ambrosio
AI Integration: Mirko Soldani
Sound Producer: Paola Calovi
MUSIC
Composition: Cheek To Cheek
Artist: Frank Sinatra
Writer: Irving Berlin
Label: (P) 1959 Capitol Records
Publisher: Universal Music Publishing Group
Music Company: Sizzer
Music Supervisor: Richard Aardenburg
Music Licensing: Veronika Muravskaia
Executive Music Supervisor: Sander van Maarschalkerweerd
BOOMERANG – DIGITAL PRODUCTION
Executive Producers: Han Schuurman, Laura Thrower
Lead Editor: Mike Duistermaat
Online Editor: Shebanjah Klaasen
Post Producers: Adam Crick, Julia Vinchon
THE ROMANS- PR
MD: Kate Brazier
Executive Creative Director: Dan Roberts
Creative Director: Jordan Kavanagh
Director: Joe Burdon
Associate Director: Mollie Streek
Senior Account Director: Sophie Lambert-Russell, Erin Archer
Account Director: Hamish Murdoch
Senior Account Manager: Robyn Bowden
Account Manager: Poppy King
Senior Account Executive: Warren Davis
Account Executives: Felix Clark, Rebecca Kapoor, Charlie Warren
VML- BTL
Chief Creative Officer: Sandra Bold
Creative Director: Greg Saynor
Creative: Leena Lum
Copywriter: Chris Cilliers
Lead Designer: Mark Mordecai
Design Director: Joe Dear
Senior Designer: Jon Warner
Business Director: Sophia Blake
Senior Account Manager: Kristina Lipinskaite
Strategy Director: Nataliia Dotsenko
Senior Strategist: Paige Jowsey
DESIGN BRIDGE – BTL DESIGN
Creative Director: Peter Eisen
Client Business Director: Elseline Ploem
Design Director: Giovanni Pinzani
Senior Strategist: Henry Deane
Senior Designer: Yann Marzolff
Senior Designer: Niels Grimbergen
Senior Designer: Christian Stoytchev
Senior Designer: Maarten van Disseldorp
Senior Artworker: Jeroen Meijer
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