No shortlist do MEDIA LIONS 17 agências brasileiras receberam indicações para os leões. Os destaques foram a agência África e Ogilvy com 3 indicações cada, a ALMAP/BBDO,L, ARTPLAN, CLICK ISOBAR, CUBOCC e TALENT com duas cada. As demais agências com uma indicação cada foram:
F/NAZCA, LEO BURNETT, JWT, LODUCCA, PERALTA, NBS, DDB, GIOVANNI+DRAFTFCB, GREY e BLINDER
Veja com qual peça e anunciante cada agência entrou no shortlist MEDIA LIONS
Best Use of Audio A02/040 BUD GREAT TIMES AMBEV BUDWEISER
AFRICA Sao Paulo BRAZIL
Best Use of Print A03/057 YOU ARE HERE VOLKSWAGEN DO BRASIL VOLKSWAGEN DO BRASIL
ALMAPBBDO São Paulo BRAZIL
Best Use of Print A03/066 FOOL’S DAY FOLHA DE SAO PAULO FOLHA DE SAO PAULO
AFRICA Sao Paulo BRAZIL
Best Use of Print A03/074 IGNITER AD AMBEV SKOL
F/NAZCA SAATCHI & SAATCHI São Paulo BRAZIL
Best Use of Print A03/090 THE LIGHTEST AD EVER ALPARGARTAS MIZUNO MORELIA NEO
TALENT São Paulo BRAZIL
Best Use of Print A03/094 UNITY PAPER WESTONE ADA NEWSPAPER STARCOM Colombo
LEO BURNETT SOLUTIONS
Colombo SRI LANKA
Best Use of Print A03/097 NIVEA – SOLAR CHARGER NIVEA NIVEA SUN
GIOVANNI+DRAFTFCB São Paulo BRAZIL
Best Use of Print A03/100 AMPLIFIER COCA-COLA COCA-COLA FM
JWT BRAZIL São Paulo BRAZIL
Best Use of Outdoor A04/082 CRACK CONSUMES PARTNERSHIP AGAINST
DRUGS ANTI – DRUGS
TALENT São Paulo BRAZIL
Best Use of Ambient
Media: Small Scale
A05/060 DOMINO’S PIZZA DISC DOMINO’S PIZZA PIZZA DELIVERY ARTPLAN Rio de Janeiro ARTPLAN Rio de Janeiro BRAZIL
Best Use of Ambient
Media: Small Scale
A05/065 RECIPE CART UNILEVER HELLMANN’S
CUBOCC São Paulo CUBOCC São Paulo BRAZIL
Best Use of Ambient
Media: Large Scale
A06/093 MEGA PRINT HP HP
ALMAPBBDO São Paulo BRAZIL
Best Use of Ambient
Media: Large Scale
A06/121 A LOJA VAZIA SHOPPING VILLALOBOS SHOPPING VILLALOBOS LODUCCA São Paulo BRAZIL
Best Use of Special
Events and Stunt/Live
Advertising
A07/285 UNFORGETTABLE FLIGHT NATURA AMÓ
PERALTA COMUNIÇACÕES São Paulo PERALTA COMUNIÇACÕES
São Paulo BRAZIL
Best Use of Branded
Content & Sponsorship
A08/105 MAGICAL PAYPHONE OI OI
NBS Rio de Janeiro BRAZIL
Best Use of Digital Media A09/073 RECIPE CART UNILEVER HELLMANN’S CUBOCC São Paulo CUBOCC São Paulo BRAZIL
Best Use of Digital Media A09/176 VACATION AUTO DISCOUNT TAM TRAVEL TRAVEL
DDB BRASIL São Paulo BRAZIL
Best Use of Social Media A10/139 SKY REC SKY CABLE TV
AGÊNCIACLICK ISOBAR São Paulo BRAZIL
Best Use of Social Media A10/291 REAL BEAUTY SKETCHES UNILEVER DOVE MASTERBRAND OGILVY BRASIL São Paulo BRAZIL
Best Use of Integrated Media
B01/221 REAL BEAUTY SKETCHES UNILEVER DOVE MASTERBRAND OGILVY BRASIL São Paulo BRAZIL
Retail and E-Commerce, including Restaurants
C07/022 DOMINO’S PIZZA DISC DOMINO’S PIZZA PIZZA DELIVERY ARTPLAN Rio de Janeiro ARTPLAN Rio de Janeiro BRAZIL
Retail and E-Commerce,
including Restaurants
C07/023 SINGLE FLOWER GIULIANA FLORES FLOWERS’ E-COMMERCE AGÊNCIACLICK ISOBAR São Paulo BRAZIL
Corporate Image & Information
C10/052 REAL BEAUTY SKETCHES UNILEVER DOVE MASTERBRAND OGILVY BRASIL São Paulo BRAZIL
Charities, Public Health & Safety, Public Awareness Messages
C11/011 TINY HOLE HEMORIO BLOOD BANK
BINDER VISAO ESTRATEGICA Rio De Janeiro BRAZIL
Charities, Public Health & Safety, Public Awareness Messages
C11/076 DEFORESTED FIELD WWF WWF
GREY 141 GROUP São Paulo BRAZIL
Charities, Public Health & Safety, Public Awareness Messages
C11/138 MISSING CHILDREN MAES DA SE MAES DA SE
AFRICA Sao Paulo BRAZIL
Esta cobertura está sendo produzida por Guilherme da Luz que tem em seu currículo passagens por agências de Santa Catarina e Londres. Participou da organização oficial dos festivais D&AD de Londres e Cannes Lions, e prestou consultoria na inscrição de cases para a JWT, F&Nazca, iThink, Landor (Cincinnati), Y&R (Malaysia), TBWA (Berlin), Banco de Eventos e outras. Escreveu para o Estadão o Guia Oficial de Categorias Cannes Lions.
