Na manhã deste domingo, 21/06, primeiro dia do Cannes Lions 2015, foram divulgados os shortlists de 4 Categorias: Promo, Press, Innovation e Mobile, que deram ao Brasil um resultado apenas razoável.
No Mobile, onde o Brasil ganhou o GP no ano passado com trabalho da FCB para Nivia, tivemos apenas quatro finalistas dentre os 109 do short, com as agências Publicis, FCB, Loducca e Artplan.
Na Categoria Press, na qual o Brasil sempre conquista bons resultados, desta vez repetimos a performance com 67 finalistas dentre os 518 classificados.
E no novo Festival Innovation, ficamos com apenas 1 trabalho na final: Isobra Brasil para Fiat com a ação “Social Media Technology or Smart Phone APP”. Para conferir também o shortlist de Promo, clique aqui.
| CATEGORIA MOBILE | TOTAL 109 | BRASIL 4 | |
| PEÇA | CLIENTE | PRODUTO | AGENCIA |
| DOG WALKER FIT PROGRAM | NESTLÉ PURINA PET CARE BRASIL | PURINA | PUBLICIS BRASIL São Paulo |
| HELLO PIZZA | CNA | ENGLISH SCHOOL | FCB BRASIL São Paulo |
| CLASS OF CLASSICS | BRAZILIAN SYMPHONY ORCHESTRA | CLASSICAL MUSIC CONCERTS | ARTPLAN Rio de Janeiro |
| #NOFILTER CAMPAIGN | WAVES FOR WATER | INSTITUTIONAL | LODUCCA São Paulo |
| CATEGORIA PRESS | TOTAL 518 | BRASIL 67 | |
| LINGERIE | BENDITO FRIO | FROZEN FOOD | DIM & CANZIAN São Paulo |
| VIDEO GAME | BENDITO FRIO | FROZEN FOOD | DIM & CANZIAN São Paulo |
| LITTLE GIRL | FREDDO | ICE CREAM | Y&R SÃO PAULO |
| MATHEMATICS | CACAU SHOW | CHOCOLATE MIAU | LEW’LARA\TBWA São Paulo |
| PAINTING | CACAU SHOW | CHOCOLATE MIAU | LEW’LARA\TBWA São Paulo |
| JUDITE | TEKBOND | SUPER GLUE | WUNDERMAN BRAZIL São Paulo |
| NOEMIA | TEKBOND | SUPER GLUE | WUNDERMAN BRAZIL São Paulo |
| MIRTES | TEKBOND | SUPER GLUE | WUNDERMAN BRAZIL São Paulo |
| MASTURBATION | PHILIPS WALITA / INSINUANTE.COM | AUTO COOL IRON | REVOLUTION BRASIL Salvador – Bahia |
| XEROX | PHILIPS WALITA / INSINUANTE.COM | AUTO COOL IRON | REVOLUTION BRASIL Salvador – Bahia |
| FETICHE | PHILIPS WALITA / INSINUANTE.COM | AUTO COOL IRON | REVOLUTION BRASIL Salvador – Bahia |
| WOMAN | ADCOS COSMETICS | ANTI-AGING CREAM | REVOLUTION BRASIL Salvador – Bahia |
| MAN | ADCOS COSMETICS | ANTI-AGING CREAM | REVOLUTION BRASIL Salvador – Bahia |
| ROAD | BAYER BRASIL | FLANAX | ALMAPBBDO São Paulo |
| CARPET – WINE | BAYER BRASIL | CAFIASPIRIN | ALMAPBBDO São Paulo |
| CAR -VASE | BAYER BRASIL | CAFIASPIRIN | ALMAPBBDO São Paulo |
| SALVADOR | SÃO PAULO ALPARGATAS | HAVAIANAS | ALMAPBBDO São Paulo |
| RIO | SÃO PAULO ALPARGATAS | HAVAIANAS | ALMAPBBDO São Paulo |
| BABY SELFIE SAWYER | CARTA BRANCA | BABY CLOTHES | AFRICA São Paulo |
| BABY SELFIE KIM | CARTA BRANCA | BABY CLOTHES | AFRICA São Paulo |
| NEW YORK | FLYING PET | FLYING PET SITE | Y&R SÃO PAULO |
| PARIS | FLYING PET | FLYING PET SITE | Y&R SÃO PAULO |
| BORA BORA | FLYING PET | FLYING PET SITE | Y&R SÃO PAULO |
| TO ISTANBUL | JEEP | JEEP RENEGADE TURBODIESEL | LEO BURNETT TAILOR MADE São Paulo |
| TO BARCELONA | JEEP | JEEP RENEGADE TURBODIESEL | LEO BURNETT TAILOR MADE São Paulo |
| SÃO PAULO | AUDI BRASIL | A6 ALLROAD WITH TFSI ENGINE | ALMAPBBDO São Paulo |
| TOKYO | AUDI BRASIL | A6 ALLROAD WITH TFSI ENGINE | ALMAPBBDO São Paulo |
| MEXICO CITY | AUDI BRASIL | A6 ALLROAD WITH TFSI ENGINE | ALMAPBBDO São Paulo |
| HYDRANT | MITSUBISHI MOTORS | ALL NEW OUTLANDER WITH REARVIEW CAMERA | AFRICA São Paulo |
| BUSH | MITSUBISHI MOTORS | ALL NEW OUTLANDER WITH REARVIEW CAMERA | AFRICA São Paulo |
| GRANDMA | VOLKSWAGEN DO BRASIL | TOUAREG WITH 4 ZONE CLIMATE CONTROL | ALMAPBBDO São Paulo |
| BROKE UP | VOLKSWAGEN DO BRASIL | TOUAREG WITH 4 ZONE CLIMATE CONTROL | ALMAPBBDO São Paulo |
| MOVE OUT | VOLKSWAGEN DO BRASIL | TOUAREG WITH 4 ZONE CLIMATE CONTROL | ALMAPBBDO São Paulo |
| TRAILER | VOLKSWAGEN DO BRASIL | ACC SYSTEM | ALMAPBBDO São Paulo |
| WOOD | VOLKSWAGEN DO BRASIL | ACC SYSTEM | ALMAPBBDO São Paulo |
| ROCK | VOLKSWAGEN DO BRASIL | ACC SYSTEM | ALMAPBBDO São Paulo |
| ICE CREAM STORE | MAN LATIN AMERICA | VOLKSWAGEN TRUCKS | ALMAPBBDO São Paulo |
| FISH MARKET | MAN LATIN AMERICA | VOLKSWAGEN TRUCKS | ALMAPBBDO São Paulo |
| FLOWER BOUTIQUE | MAN LATIN AMERICA | VOLKSWAGEN TRUCKS | ALMAPBBDO São Paulo |
| FRANCE | EDITORA TODAS AS CULTURAS | TOP DESTINOS | ALMAPBBDO São Paulo |
| GERMANY | EDITORA TODAS AS CULTURAS | TOP DESTINOS | ALMAPBBDO São Paulo |
| SPAIN | EDITORA TODAS AS CULTURAS | TOP DESTINOS | ALMAPBBDO São Paulo |
| TWENTY THOUSAND LEAGUES | SARAIVA | BOOKS | F.BIZ São Paulo |
| METAMORPHOSIS | SARAIVA | BOOKS | F.BIZ São Paulo |
| TREASURE ISLAND | SARAIVA | BOOKS | F.BIZ São Paulo |
| THE LITTLE PRINCE | SARAIVA | BOOKS | F.BIZ São Paulo |
| WAR AND PEACE | SARAIVA | BOOKS | F.BIZ São Paulo |
| DALAI LAMA X WARREN BUFFETT | FORBES | FORBES MAGAZINE | OGILVY BRASIL São Paulo |
| MADRE TERESA X BILL GATES | FORBES | FORBES MAGAZINE | OGILVY BRASIL São Paulo |
| BILL CLINTON | GETTY IMAGES | 20 YEARS OF GETTY IMAGES | ALMAPBBDO São Paulo |
| SCARLET JOHANSSON | GETTY IMAGES | 20 YEARS OF GETTY IMAGES | ALMAPBBDO São Paulo |
| PRINCE WILLIAM | GETTY IMAGES | 20 YEARS OF GETTY IMAGES | ALMAPBBDO São Paulo |
| SWEATER | ABRINQ FOUNDATION – SAVE THE CHILDREN | INSTITUTIONAL | LEW’LARA\TBWA São Paulo |
| BLUE DRESS | ABRINQ FOUNDATION – SAVE THE CHILDREN | INSTITUTIONAL | LEW’LARA\TBWA São Paulo |
| PULLOVER | ABRINQ FOUNDATION – SAVE THE CHILDREN | INSTITUTIONAL | LEW’LARA\TBWA São Paulo |
| CHILDREN I | CEPIA | HUMAN RIGHTS – CHILD SLAVE LABOUR | AFRICA São Paulo |
| CHILDREN II | CEPIA | HUMAN RIGHTS – CHILD SLAVE LABOUR | AFRICA São Paulo |
| CHILDREN III | CEPIA | HUMAN RIGHTS – CHILD SLAVE LABOUR | AFRICA São Paulo |
| BLIND SPOT CHILD | SINGULARES | NGO – AGAINST ALCOOL | F.BIZ São Paulo |
| BLIND SPOT BRIDGE | SINGULARES | NGO – AGAINST ALCOOL | F.BIZ São Paulo |
| BLIND SPOT BIKE | SINGULARES | NGO – AGAINST ALCOOL | F.BIZ São Paulo |
| CREEPY SANTA I | PÃO DOS POBRES FOUNDATION | CHARITY | DDB BRASIL São Paulo |
| CREEPY SANTA II | PÃO DOS POBRES FOUNDATION | CHARITY | DDB BRASIL São Paulo |
| CREEPY SANTA III | PÃO DOS POBRES FOUNDATION | CHARITY | DDB BRASIL São Paulo |
| LUNG | BENEFICIÊNCIA PORTUGUESA HOSPITAL | ORGAN DONATION | DDB BRASIL São Paulo |
| HEART | BENEFICIÊNCIA PORTUGUESA HOSPITAL | ORGAN DONATION | DDB BRASIL São Paulo |
| THE HIV POSITIVE AD | GIV (LIFE SUPPORT GROUP) | CORPORATE | OGILVY BRASIL São Paulo |
| ENERGIL GRANDMOTHER | EMS | MULTIVITAMIN | WE São Paulo |
| CATEGORIA INNOVATION | TOTAL 4 | BRASIL 1 | |
| PEÇA | CLIENTE | PRODUTO | AGENCIA |
| FIAT SAFE KEY | FIAT | SOCIAL MEDIA TECHNOLOGY OR SMART PHONE APP. | ISOBAR BRAZIL Sao Paulo |
| CATEGORIA DIRECT | TOTAL 277 | BRASIL 22 | |
| SOUNDLAB BOX | LEICA GALLERY SÃO PAULO | LEICA INSTITUTIONAL | F/NAZCA SAATCHI & SAATCHI S. Paulo |
| NIVEA DOLL | BDF NIVEA BRASIL | NIVEA SUN KIDS | FCB BRASIL São Paulo |
| MEETING MURILO | KIMBERLY-CLARK | HUGGIES | MOOD\TBWA São Paulo |
| TICKET BOOKS | L&PM | POCKET BOOKS | AFRICA São Paulo |
| SECURITY MOMS | SPORT CLUBE DO RECIFE | SOCCER TEAM | OGILVY BRASIL São Paulo |
| THE ROCKSTAR NEXT DOOR | GUITAR PLAYER | INSTITUTIONAL | LEO BURNETT TAILOR MADE São Paulo |
| THE BEER FREEZE AD | BRASIL KIRIN | GLACIAL | OGILVY BRASIL São Paulo |
| MASP LOSERS FREE PASS | MASP MUSEUM | INSTITUCIONAL | DDB BRASIL São Paulo |
| SKIP AD FESTIVAL | SONY ENTERTAINMENT TELEVISION | THE VOICE TV SHOW | PUBLICIS BRASIL São Paulo |
| SAFETY WI-FI | FIAT | INSTITUTIONAL | LEO BURNETT TAILOR MADE São Paulo |
| PRINT FOR HELP | HEWLETT-PACKARD BRASIL | HP PRINTERS | FCB BRASIL São Paulo |
| SKIP AD FESTIVAL | SONY ENTERTAINMENT TELEVISION | THE VOICE TV SHOW | PUBLICIS BRASIL São Paulo |
| SKIP AD FESTIVAL | SONY ENTERTAINMENT TELEVISION | THE VOICE TV SHOW | PUBLICIS BRASIL São Paulo |
| FIRST DAYS OUT | MARS | PEDIGREE ADOPTION | ALMAPBBDO São Paulo |
| NIVEA DOLL | BDF NIVEA BRASIL | NIVEA SUN KIDS | FCB BRASIL São Paulo |
| $14,99 EXTREME MAKEOVER | PHILIPS | PHILIPS LIGHTING | OGILVY BRASIL São Paulo |
| ADVENTURES OF PENNY | ITAÚ BANK | INSTUTUCIONAL | DDB BRASIL São Paulo |
| SKIP AD FESTIVAL | SONY ENTERTAINMENT TELEVISION | THE VOICE TV SHOW | PUBLICIS BRASIL São Paulo |
| IBM BITCOIN RAIN | IBM BRASIL | IBM BLUEMIX / CLOUD COMPUTING | OGILVY BRASIL São Paulo |
| THE ART OF WAITING | RECLAME AQUI | INSTITUTIONAL | GREY BRAZIL São Paulo |
| SECURITY MOMS | SPORT CLUBE DO RECIFE | SOCCER TEAM | OGILVY BRASIL São Paulo |
| SOUNDLAB BOX | LEICA GALLERY SÃO PAULO | LEICA INSTITUTIONAL | F/NAZCA SAATCHI & SAATCHI São Paulo |
