O inspiracional e o descartável na lista dos comerciais exibidos no Super Bowl

06 de Fevereiro de 2018

O AdAge elaborou um ranking dos comerciais exibidos durante a 52ª edição Super Bowl, realizada no último domingo (4). O evento é visto como uma vitrine da criatividade publicitária, sendo o espaço mais caro do mundo devido a sua grande visibilidade.

A lista apresenta os melhores filmes, na opinião dos editores do site, até os menos criativos. Confira:

Amazon Alexa – Lucky Generals (in-house)

Tourism Australia – Droga5

Sprint – Droga5

NFL- Grey New York

Febreze – Grey New York

Tide – Saatchi & Saatchi

Tide (another) – Saatchi & Saatchi

Tide (yet another) – Saatchi & Saatchi

Tide (It’s Yet Another Tide Ad Again) – Saatchi & Saatchi

Doritos/Mtn Dew – Goodby, Silverstein & partners

Wendy’s – VML

E-Trade – MullenLowe

Intuit – Phenomenon/Passion Animation Studios

Lexus – Walton Isaacson

Bud Light (Bud Knight) – Wieden & Kennedy

Bud Light (Ye Olde Pep Talk) – Wieden & Kennedy

Toyota – Saatchi & Saatchi

Blacture – McKinney

Quicken Loans – Huge

Avocados from Mexico – GSD&M

Michelob Ultra – FCB Chicago

Jeep – DDB Chicago

Ram Trucks – Goodby, Silverstein & Partners

Kia – David & Goliath

Squarespace – In-house

TurboTax – Wieden & Kennedy

Jeep – FCB Chicago

TurboTax – Wieden & Kennedy

Universal Parks & Resorts – In-house

Persil ProClean – DDB New York

Michelob Ultra – FCB Chicago

Wix.com – In-house

Turkish Airlines – 5 Senses with Dr Oz

YouTube – Hook (veja aqui)

Coca-Cola – Wieden & Kennedy

T-Mobile – In-house/Laundry Service

Pepsi – In-house

Budweiser – David

Diet Coke – Anomaly Los Angeles

WeatherTech – Pinnacle Advertising

Toyota (Mobility for All) – Saatchi & Saatchi/Dentsu

Toyota (Good Odds) – Saatchi & Saatchi/Dentsu

Verizon – McCann New York

Hyundai – Innocean

Stella Artois – Mother

M&Ms – BBDO New York

Pringles – Grey New York

Jeep – Arnold Worldwide

Groupon – O’Keefe, Reinhard & Paul

Ram Trucks -Highdive

Amazon Prime -In-house

Hulu – In house

Monster Products – NBCUniversal Content Innovation Agency (veja aqui)

Kraft – Leo Burnett

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