Cannes Lions - Shortlist de Branded Content & Entertainment Lions

21 de Junho de 2013

Esta categoria deu 9 indicações  ao Brasil com destaque para Ogilvy com 3,o que reforça a possibilidade de qu

contentEsta categoria deu 9 indicações  ao Brasil com destaque para Ogilvy com 3, o que reforça a possibilidade de que ekla seja a ag6encia do ano no Festival. A premiação será realizada amanhã e o AcontecendoAqui vai acompanhar.

Best non-fiction program, series or film where a client has successfully created a reality, documentary or entertainment show around a product(s) or brand(s)
REAL BEAUTY SKETCHES OGILVY BRASIL São Paulo BRAZIL

Best brand or product integration into a feature film, existing TV show and/or series
- DEFORESTED FIELD GREY 141 GROUP São Paulo BRAZIL

Best use or integration of user-generated content
- REAL BEAUTY SKETCHES OGILVY BRASIL São Paulo BRAZIL
- MY BLOOD IS RED AND BLACK LEO BURNETT TAILOR MADE São Paulo BRAZIL
- SOUND TYPEFACE DDB BRASIL São Paulo BRAZIL
- SURPRISE COLLECTION AFRICA Sao Paulo BRAZIL
- IMMORTAL FANS OGILVY BRASIL São Paulo BRAZIL
- IMAGINARY TOYS DDB BRASIL São Paulo BRAZIL
- THE SOCIAL HOME TOUR 2.0 ARTPLAN Rio de Janeiro BRAZIL

Best integrated content campaign
- MY BLOOD IS RED AND BLACK LEO BURNETT TAILOR MADE São Paulo BRAZIL
SHORTLIST COMPLETO

Title

Advertiser/Client

Product/Service

Entrant Company

Country

Award

A01 Best fictional program, series or film where a client has successfully created a drama, comedy or miniseries around a product or brand
LOVE IN THE ENDOGILVYONE WORLDWIDE ATHENSGREECE
Short List
MONDELEZ INTERNATIONAL / LACTA
UNCLE DREWTHE MARKETING ARM DallasUSA
Short List
PEPSI / PEPSI MAX
THE BEAUTY INSIDEPEREIRA & O'DELL San FranciscoUSA
Short List
INTEL + TOSHIBA / TOSHIBA LAPTOP WITH INTEL INSIDE
THE MOVIE OUT HEREGRIP LIMITED TorontoCANADA
Short List
LABATT BREWERIES OF CANADA / KOKANEE
SECRET PLACEOGILVY FRANCE ParisFRANCE
Short List
NESTLE WATERS / PERRIER
A02 Best non-fiction program, series or film where a client has successfully created a reality, documentary or entertainment show around a product(s) or brand(s)
CLOUDS OVER CUBATHE MARTIN AGENCY RichmondUSA
Short List
THE JFK PRESIDENTIAL LIBRARY & MUSEUM / CUBAN MISSILE CRISIS 50TH ANNIVERSARY
GT ACADEMY USA SEASON 2TBWA\CHIAT\DAY Los AngelesUSA
Short List
NISSAN NORTH AMERICA / NISSAN
FROM SHELTER TO STAGESTARCOM MEDIAVEST GROUP ChicagoUSA
Short List
MARS PETCARE US / PEDIGREE®
8 MILLION PROTAGONISTSLEO BURNETT NEW YORKUSA
Short List
VILLAGE VOICE NEWSPAPER / VILLAGE VOICE NEWSPAPER
BUBBA'S HOVERTHINKMODO New YorkUSA
Short List
OAKLEY / OAKLEY GOLF
MOBILIZING THE 12TH MANMEMAC OGILVY LABEL TUNISIA TunisTUNISIA
Short List
C. S. HAMMAM-LIF / FOOTBALL CLUB
A BOY AND HIS ATOM: THE WORLD’S SMALLEST MOVIEOGILVY NEW YORKUSA
Short List
IBM / IBM RESEARCH
THE CANDIDATEPUBLICIS ITALY MilanITALY
Short List
HEINEKEN INTERNATIONAL / HEINEKEN
TUNDRA SPACE SHUTTLE ENDEAVOUR CAMPAIGNSAATCHI & SAATCHI LAUSA
Short List
TOYOTA / TOYOTA TUNDRA
REAL BEAUTY SKETCHESOGILVY BRASIL São PauloBRAZIL
Short List
UNILEVER / DOVE MASTERBRAND
A03 Best brand or product integration into a feature film, existing TV show and/or series
THE VERIZON COLOR LIVE VIDEO BROADCAST APPLICATIONMcCANN ERICKSON New YorkUSA
Short List
VERIZON WIRELESS / COMMUNICATIONS PROVIDER
PIRACYY&R LimaPERU
Short List
BRITANICO / ENGLISH LESSONS
DAYS OF HOPESAATCHI & SAATCHI BerlinGERMANY
Short List
DIAKONIE FRANKFURT & PARTNERS, SAMUSOCIAL, SPRAVEDLIVAYA POMOSCH, SHELTER, SOZIA / DIAKONIE FRANKFURT & PARTNERS, SAMUSOCIAL, SPRAVEDLIVAYA POMOSCH, SHELTER, SOZIA
NO NAME MATCHONIRIA/TBWA AsuncionPARAGUAY
Short List
UNICEF / ID CAMPAIN
DEFORESTED FIELDGREY 141 GROUP São PauloBRAZIL
Short List
WWF / WWF
THE BEETLE SHARK CAGEMEDIACOM New YorkUSA
Short List
VOLKSWAGEN / VW BEETLE
A04 Best use or integration of user-generated content
SURPRISING MONSTERS CALLING HOMERPA Santa MonicaUSA
Short List
AMERICAN HONDA MOTOR CO / HONDA LOVES YOU BACK
MIMEISTHAICLEMENGER BBDO SYDNEYAUSTRALIA
Short List
TEDX SYDNEY / TEDX
DOPING TVY&R WARSAW WarsawPOLAND
Short List
HYATT REGENCY WARSAW / HOTEL SERVICES
LOVE IN THE ENDOGILVYONE WORLDWIDE ATHENSGREECE
Short List
MONDELEZ INTERNATIONAL / LACTA
8 MILLION PROTAGONISTSLEO BURNETT NEW YORKUSA
Short List
VILLAGE VOICE NEWSPAPER / VILLAGE VOICE NEWSPAPER
THE BEAUTY INSIDEPEREIRA & O'DELL San FranciscoUSA
Short List
INTEL + TOSHIBA / TOSHIBA LAPTOP WITH INTEL INSIDE
CANCERTWEETSLEO BURNETT COLOMBIA BogotáCOLOMBIA
Short List
LEAGUE AGAINST CANCER BOGOTÁ / CANCER CHARITY
BUILDING THE PEOPLE'S CARPROXIMITY BEIJINGCHINA
Short List
VOLKSWAGEN GROUP CHINA / THE PEOPLE'S CAR PROJECT
YES, VIRGINIA THE MUSICALJWT NEW YORKUSA
Short List
MACY'S / DEPARTMENT STORE
A05 Best use or integration of experiential events
THE V MOTION PROJECTCOLENSO BBDO AucklandNEW ZEALAND
Short List
FRUCOR BEVERAGES / V ENERGY DRINK
MARIACHIABBOTT MEAD VICKERS BBDO LondonUNITED KINGDOM
Short List
PEPSICO / DORITOS
THE ERASABLE BILLBOARDCLM BBDO Boulogne-BillancourtFRANCE
Short List
PLAN FRANCE / INTERNATIONAL GIRLS DAY
THE ANT RALLYBBDO GERMANY DüsseldorfGERMANY
Short List
WORLDWIDE FUND FOR NATURE (WWF) / WWF
DOUBLE LOOP DAREMISTRESS VeniceUSA
Short List
MATTEL / HOT WHEELS
POKERDUVAL GUILLAUME MODEM AntwerpBELGIUM
Short List
CARLSBERG / CARLSBERG BEER
THE EXHIBITION THAT SHOULDN'T EXISTLEO BURNETT LISBOAPORTUGAL
Short List
CONTROL ARMS / ARMS TRADE TREATY
DRIVING DOGSDRAFTFCB NEW ZEALAND AucklandNEW ZEALAND
Short List
MINI / SPCA NEW ZEALAND / BRAND SPONSORSHIP LEVERAGE / LIVE EVENT
THE CANDIDATEPUBLICIS ITALY MilanITALY
Short List
HEINEKEN INTERNATIONAL / HEINEKEN
SMALL WORLD MACHINESLEO BURNETT SYDNEYAUSTRALIA
Short List
COCA-COLA / COCA-COLA
THE REAL MASTER OF INTUITIONPUBLICIS ITALY MilanITALY
Short List
HEINEKEN ITALIA / HEINEKEN
REVERSE ROBBERIESTHE MONKEYS SydneyAUSTRALIA
Short List
PARMALAT / OAK FLAVOURED MILK
TUNDRA SPACE SHUTTLE ENDEAVOUR CAMPAIGNSAATCHI & SAATCHI LAUSA
Short List
TOYOTA / TOYOTA TUNDRA
REAL BEAUTY SKETCHESOGILVY BRASIL São PauloBRAZIL
Short List
UNILEVER / DOVE MASTERBRAND
TWISTED FOOTBALLOGILVY MALAYSIA Kuala LumpurMALAYSIA
Short List
NESTLÉ PRODUCTS / MILO CANS
MY BLOOD IS RED AND BLACKLEO BURNETT TAILOR MADE São PauloBRAZIL
Short List
HEMOBA / ESPORTE CLUBE VITÓRIA / FOOTBALL TEAM
YES, VIRGINIA THE MUSICALJWT NEW YORKUSA
Short List
MACY'S / DEPARTMENT STORE
ZZ SHOCKCREATIVE ARTISTS AGENCY Los AngelesUSA
Short List
DIAGEO / JEREMIAH WEED
A06 Best use or integration of music
THE V MOTION PROJECTCOLENSO BBDO AucklandNEW ZEALAND
Short List
FRUCOR BEVERAGES / V ENERGY DRINK
MARIACHIABBOTT MEAD VICKERS BBDO LondonUNITED KINGDOM
Short List
PEPSICO / DORITOS
TREE CONCERTBBDO GERMANY BerlinGERMANY
Short List
BUND / FRIENDS OF EARTH GERMANY / NATURE PROTECTION
SURPRISING MONSTERS CALLING HOMERPA Santa MonicaUSA
Short List
AMERICAN HONDA MOTOR CO / HONDA LOVES YOU BACK
DUMB WAYS TO DIEMcCANN MELBOURNEAUSTRALIA
Short List
METRO TRAINS / METRO TRAINS
TUNA TUNESLEAGAS DELANEY HAMBURGGERMANY
Short List
FOLLOWFISH (FISH & MORE) / TUNA
A CHARITY RECORD LABEL180HEARTBEATS+JUNG von MATT WarsawPOLAND
Short List
RAK 'N'ROLL FOUNDATION / RAK'N'ROLL RECORDS
LONGER MERRY CHRISTMASJWT SAN JUANPUERTO RICO
Short List
HEINEKEN / HEINEKEN
EVERY BEAT MATTERSBBDO NEW YORKUSA
Short List
SAVE THE CHILDREN / SAVE THE CHILDREN
YES, VIRGINIA THE MUSICALJWT NEW YORKUSA
Short List
MACY'S / DEPARTMENT STORE
ZZ SHOCKCREATIVE ARTISTS AGENCY Los AngelesUSA
Short List
DIAGEO / JEREMIAH WEED
SOUND TYPEFACEDDB BRASIL São PauloBRAZIL
Short List
CLUB NME BRASIL / MAGAZINE / WEBSITE
A07 Best use or integration of offline media such as print, outdoor etc
TREE CONCERTBBDO GERMANY BerlinGERMANY
Short List
BUND / FRIENDS OF EARTH GERMANY / NATURE PROTECTION
BRIDGE OF LIFECHEIL WORLDWIDE SeoulSOUTH KOREA
Short List
SAMSUNG LIFE INSURANCE / SAMSUNG LIFE INSURANCE
BOWOGILVY & MATHER COLOMBIA BogotáCOLOMBIA
Short List
COCA-COLA / COCA-COLA
SURPRISE COLLECTIONAFRICA Sao PauloBRAZIL
Short List
P&G / ARIEL
IMMORTAL FANSOGILVY BRASIL São PauloBRAZIL
Short List
SPORT CLUB RECIFE / FOOTBALL CLUB
IMAGINARY TOYSDDB BRASIL São PauloBRAZIL
Short List
FUNDACAO PAO DOS POBRES / CHARITY
A08 Best use or integration of gaming
BUG RUNDDB STOCKHOLMSWEDEN
Short List
VOLKSWAGEN GROUP SWEDEN / VOLKSWAGEN BEETLE
TELEKINIZE THE RAINBOWCLEMENGER BBDO SYDNEYAUSTRALIA
Short List
SKITTLES / SKITTLES
THE LAST BARFIGHTERMcKINNEY DurhamUSA
Short List
BIG BOSS BREWING COMPANY / BEER
STREET QUESTOGILVY & MATHER CAPE TOWNSOUTH AFRICA
Short List
VOLKSWAGEN / VW CORPORATE
SECRET PLACEOGILVY FRANCE ParisFRANCE
Short List
NESTLE WATERS / PERRIER
NIKE+ KINECT TRAININGAKQA LondonUNITED KINGDOM
Short List
NIKE / FITNESS TITLE FOR XBOX 360
ONE DAY CEASEFIREOGILVY & MATHER ADVERTISING ShanghaiCHINA
Short List
PEACE ONE DAY / PUBLIC SERVICE
DIKEMBE MUTOMBO'S 4 1/2 WEEKS TO SAVE THE WORLDWIEDEN+KENNEDY PortlandUSA
Short List
OLD SPICE / OLD SPICE CHAMPION
A09 Best use or integration of digital or social media
THE BULLYING SIMULATORLOWE BRINDFORS StockholmSWEDEN
Short List
FRIENDS / ANTI-BULLYING ORGANISATION
THE BIG WAVE GOODBYEFHV BBDO AmsterdamTHE NETHERLANDS
Short List
AMSTERDAM AIRPORT SCHIPHOL / SCHIPHOL.NL
DUMB WAYS TO DIEMcCANN MELBOURNEAUSTRALIA
Short List
METRO TRAINS / METRO TRAINS
8 MILLION PROTAGONISTSLEO BURNETT NEW YORKUSA
Short List
VILLAGE VOICE NEWSPAPER / VILLAGE VOICE NEWSPAPER
THE SOCIAL HOME TOUR 2.0ARTPLAN Rio de JaneiroBRAZIL
Short List
CARVALHO HOSKEN / CARVALHO HOSKEN
THE STRATOS JUMP 1:350OGILVY & MATHER VIENNAAUSTRIA
Short List
REED EXHIBITIONS / MODEL MAKER FAIR
SEND YOUR FACEBOOK PROFILE TO CAPE TOWNOGILVY & MATHER CAPE TOWNSOUTH AFRICA
Short List
CAPE TOWN TOURISM / CAPE TOWN
HASHTAG KILLERDDB NEW YORKUSA
Short List
WATER IS LIFE / WATER IS LIFE (NON PROFIT)
MOBILIZING THE 12TH MANMEMAC OGILVY LABEL TUNISIA TunisTUNISIA
Short List
C. S. HAMMAM-LIF / FOOTBALL CLUB
LIVE TWITTER FILM 'UNDER CONTROL'WOEDEND! AmsterdamTHE NETHERLANDS
Short List
DUTCH FILM FESTIVAL / DUTCH FILM FESTIVAL 2012
SCREEN-AGE LOVE STORYACE SAATCHI & SAATCHI ManilaTHE PHILIPPINES
Short List
PLDT / MYDSL
TRIAL BY TIMELINECOLENSO BBDO AucklandNEW ZEALAND
Short List
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
THE BEAUTY INSIDEPEREIRA & O'DELL San FranciscoUSA
Short List
INTEL + TOSHIBA / TOSHIBA LAPTOP WITH INTEL INSIDE
AT&T DIGITAL LIFEBBDO NEW YORKUSA
Short List
AT&T / AT&T
SAME SEX MARRIAGEOGILVY FRANCE ParisFRANCE
Short List
GOOGLE / GOOGLE +
SECRET FISHING SPOTSDDB GROUP NEW ZEALAND AucklandNEW ZEALAND
Short List
HUTCHWILCO / MARINE SAFETY EQUIPMENT
A10 Best integrated content campaign
DAYBREAKBBDO NEW YORKUSA
Short List
AT&T / AT&T
DUMB WAYS TO DIEMcCANN MELBOURNEAUSTRALIA
Short List
METRO TRAINS / METRO TRAINS
SHARE A COKE AND A SONGHOST SydneyAUSTRALIA
Short List
COCA-COLA / NON-ALCOHOLIC DRINK
LOVE IN THE ENDOGILVYONE WORLDWIDE ATHENSGREECE
Short List
MONDELEZ INTERNATIONAL / LACTA
8 MILLION PROTAGONISTSLEO BURNETT NEW YORKUSA
Short List
VILLAGE VOICE NEWSPAPER / VILLAGE VOICE NEWSPAPER
PROMETHEUS INTEGRATED CAMPAIGNIGNITION INTERACTIVE Santa MonicaUSA
Short List
TWENTIETH CENTURY FOX / PROMETHEUS FILM
A CHARITY RECORD LABEL180HEARTBEATS+JUNG von MATT WarsawPOLAND
Short List
RAK 'N'ROLL FOUNDATION / RAK'N'ROLL RECORDS
THE OFFICIAL SPONSORSHIP OF THE AZERBAIJANI OLYMPIC WRESTLERSGREY NEW YORKUSA
Short List
P&G / FEBREZE
ROAD TO RECOVERYLEO BURNETT SYDNEYAUSTRALIA
Short List
DIAGEO AUSTRALIA / BUNDABERG RUM
THE BEAUTY INSIDEPEREIRA & O'DELL San FranciscoUSA
Short List
INTEL + TOSHIBA / TOSHIBA LAPTOP WITH INTEL INSIDE
THE MOVIE OUT HEREGRIP LIMITED TorontoCANADA
Short List
LABATT BREWERIES OF CANADA / KOKANEE
THE CANDIDATEPUBLICIS ITALY MilanITALY
Short List
HEINEKEN INTERNATIONAL / HEINEKEN
MIKE AND IKE - THE BREAK-UPNAIL ProvidenceUSA
Short List
JUST BORN / CANDY
MY BLOOD IS RED AND BLACKLEO BURNETT TAILOR MADE São PauloBRAZIL
Short List
HEMOBA / ESPORTE CLUBE VITÓRIA / FOOTBALL TEAM
SCREEN-AGE LOVE STORYACE SAATCHI & SAATCHI ManilaTHE PHILIPPINES
Short List
PLDT / MYDSL