GP do PR Lions vai para anunciante do México cujo filme tem 13 milhões de views no YouTube

16 de Junho de 2014

A categoria PR Lions homenageia o uso criativo da gestão de reputação pelaconstrução e preservação de conf

A categoria PR Lions homenageia o uso criativo da gestão de reputação pela construção e preservação de confiança e compreensão entre indivíduos, empresas ou organizações e seu público. Foram 1850 inscrições de 66 países, com 12 campanhas brasileiras no shrtlist, incluindo a #somostodosmacacos, da Loducca São Paulo, e o enterro do Bentley de Chiquinho Scarpa, da Leo Burnett Tailor Made São Paulo.

GP
O resultado divulgado nesta segunda-feira, 16/06, deu o Grand Prix  para a peça The Scarecrow, do anunciante Chipotle Mexican Grill, com criação assinada pela  Creative Artists Agency Los Angeles, USA. Confira:

Resultado do Brasil
Ouro- 1 Ogilvy
Prata- 2 Loducca
Bronze- 5 Almap, JWT e Ogilvy

PR Lions Winners - CANNES LIONS 2014

AdvertiserEntrant / AgencyCountryPR AgencyPrize 
CHIPOTLE MEXICAN GRILLCREATIVE ARTISTS AGENCY Los AngelesUSAEDELMAN New YorkGrand Prix
HONEY MAIDDROGA5 New YorkUSAWEBER SHANDWICK ChicagoGold Lion
HEINEKEN NEW ZEALANDSAATCHI & SAATCHI  Auckland / APOLLONATION AucklandNEW ZEALANDGold Lion
RADIKALTBWA\ISTANBULTURKEYGold Lion
CHIPOTLE MEXICAN GRILLCREATIVE ARTISTS AGENCY Los AngelesUSAEDELMAN New YorkGold Lion
TERRE DES HOMMES NETHERLANDSLEMZ AmsterdamTHE NETHERLANDSGold Lion
UN WOMENMEMAC OGILVY DubaiUNITED ARAB EMIRATESGold Lion
INAKADATE VILLAGEHAKUHODO TokyoJAPANGold Lion
SAMSUNG ELECTRONICS ITALYLEO BURNETT MilanITALYGold Lion
RADIKALTBWA\ISTANBULTURKEYGold Lion
TNTGREY NEW YORKUSAGold Lion
CHIPOTLE MEXICAN GRILLCREATIVE ARTISTS AGENCY Los AngelesUSAEDELMAN New YorkGold Lion
GRAACCOGILVY BRASIL São PauloBRAZILGold Lion
VOLVO TRUCKSFORSMAN & BODENFORS Gothenburg / VOLVO TRUCKS PUBLIC RELATIONSSWEDENBE ON StockholmGold Lion
HEINEKENDROGA5 New YorkUSAFAST HORSE MinneapolisSilver  Lion
DIRECTVGREY NEW YORKUSASilver  Lion
TNTGREY NEW YORKUSAKETCHUM New YorkSilver  Lion
TACO BELLDEUTSCH Los AngelesUSASilver  Lion
ANZWHYBIN\TBWA GROUP MELBOURNEAUSTRALIAELEVEN PR SydneySilver  Lion
YAHOO! JAPANHAKUHODO KETTLE TokyoJAPANSilver  Lion
CHANGE ONE LIFEY&R MoscowRUSSIAPROSTOR PR AND CONSULTING MoscowSilver  Lion
CELEM (EUROPEAN WOMEN’S LOBBY)DDB SPAIN Madrid / DDB SPAIN MadridSPAINQMS MadridSilver  Lion
FRITOLAYBBDO GUATEMALAGUATEMALASilver  Lion
ANZWHYBIN\TBWA GROUP MELBOURNEAUSTRALIAELEVEN PR SydneySilver  Lion
POLISH ACADEMY OF SCIENCESOGILVY & MATHER ADVERTISING WarsawPOLANDOGILVY PUBLIC RELATIONS WORLDWIDE WarsawSilver  Lion
ADIDASTBWA\LONDONUNITED KINGDOMSilver  Lion
COGOO - CLEAN CITY ORGANIZATIONTBWA\HAKUHODO TokyoJAPANTHE WINDWARD TokyoSilver  Lion
CASA DE LA AMISTADOGILVY & MATHER Mexico CityMEXICOSilver  Lion
VOLVO TRUCKSFORSMAN & BODENFORS Gothenburg / VOLVO TRUCKS PUBLIC RELATIONSSWEDENBE ON StockholmSilver  Lion
RENAULT ITALIAPUBLICIS CONSULTANTS ITALIA MilanITALYPUBLICIS CONSULTANTS ITALIA MilanSilver  Lion
TACO BELLDEUTSCH Los AngelesUSASilver  Lion
GOOGLE, INDIAOGILVY & MATHER INDIA MumbaiINDIASilver  Lion
INAKADATE VILLAGEHAKUHODO TokyoJAPANSilver  Lion
NESTLÉJWT LONDONUNITED KINGDOMSilver  Lion
RECORD COLLECTIONLODUCCA São Paulo / BIG HASSLE MEDIA Los AngelesBRAZILSilver  Lion
HONEY MAIDDROGA5 New YorkUSAWEBER SHANDWICK ChicagoSilver  Lion
NEYMAR JRLODUCCA São PauloBRAZILSilver  Lion
PAW JUSTICEDDB GROUP NEW ZEALAND AucklandNEW ZEALANDMANGO COMMUNICATIONS AucklandSilver  Lion
VOLKSWAGEN DO BRASILALMAPBBDO São PauloBRAZILBronze Lion
KIMBERLY CLARKOGILVY & MATHER ARGENTINA Buenos AiresARGENTINABronze Lion
A.C.CAMARGO CANCER CENTERJWT BRAZIL São PauloBRAZILBronze Lion
PROCTER & GAMBLEGREY ARGENTINA Buenos AiresARGENTINABronze Lion
SOL DE JANEIROOGILVY BRASIL São PauloBRAZILBronze Lion
LUFTHANSADDB STOCKHOLMSWEDENBURSON-MARSTELLER StockholmBronze Lion
BRITISH AIRWAYSOGILVY NEW YORK  / TEXT 100 New YorkUSABronze Lion
GOOGLE, INDIAOGILVY & MATHER INDIA MumbaiINDIABronze Lion
REAL MOVE CO.OGILVY & MATHER BangkokTHAILANDBronze Lion
POLISH RED CROSSCHEIL POLAND WarsawPOLANDBronze Lion
CHILD SURVIVAL INDIAHAVAS WORLDWIDE INDIA GurgaonINDIABronze Lion
N/A360i New YorkUSABronze Lion
UNILEVERDAVID Buenos AiresARGENTINAEDELMAN LondonBronze Lion
KOMMUNALVOLONTAIRE StockholmSWEDENBronze Lion
FUNDACIÓN PANIAMORLEO BURNETT COSTA RICA San JoseCOSTA RICABronze Lion
COMMITTEE FOR THE PRESERVATION OF OLYMPIC WRESTLING (CPOW); INTERNATIONAL FEDERATION OF ASSOCIATED WRESTLING STYLES (FILA); USA WRESTLINGKETCHUM SPORTS & ENTERTAINMENT New YorkUSAKETCHUM SPORTS & ENTERTAINMENT New YorkBronze Lion
THE COCA-COLA COMPANYOGILVY & MATHER COLOMBIA Bogotá / GEOMETRY GLOBAL BogotáCOLOMBIABronze Lion
PROCTER & GAMBLEGREY ARGENTINA Buenos AiresARGENTINABronze Lion
SOL DE JANEIROOGILVY BRASIL São PauloBRAZILBronze Lion
HSBCHSBC  LondonUNITED KINGDOMBronze Lion
DEPARTMENT OF ECONOMIC DEVELOPMENT AND COMMERCE OF PUERTO RICOJWT SAN JUAN San JuanPUERTO RICOBronze Lion
ARBEIDERPARTIET (THE LABOUR PARTY)TRY/APT ADVERTISING AGENCY OsloNORWAYBronze Lion
CELEM (EUROPEAN WOMEN’S LOBBY)DDB SPAIN Madrid / DDB SPAIN MadridSPAINQMS MadridBronze Lion
MONDELEZ INTERNATIONALDEL CAMPO SAATCHI & SAATCHI Buenos AiresARGENTINABronze Lion
KIMBERLY CLARKOGILVY & MATHER ARGENTINA Buenos AiresARGENTINABronze Lion
PROCTER & GAMBLESAATCHI & SAATCHI New YorkUSACITIZEN PR New YorkBronze Lion
GERMAN RED CROSSJUNG von MATT HamburgGERMANYMHOCH4 HamburgBronze Lion
AFROREGGAEJWT BRAZIL São PauloBRAZILBronze Lion
THE AKANKSHA FOUNDATIONOGILVY & MATHER INDIA MumbaiINDIABronze Lion
AIRBNBPEREIRA & O'DELL San FranciscoUSABronze Lion
UBISOFT EMEASID LEE ParisFRANCEBronze Lion
MATTELMATTEL INC El SegundoUSAKETCHUM Los Angeles / HL GROUP New YorkBronze Lion
TACO BELLDEUTSCH Los AngelesUSABronze Lion