Brasil ganha 8 Leões em Direct Lions. Único ouro foi da FCB com CNA

16 de Junho de 2014

Com 75 troféus, 19 Ouros, 17 Pratas e 39 Bronzes, esta foi a categoria ondeo Brasil não foi tão bem quanto nas

Com 75 troféus, 19 Ouros, 17 Pratas e 39 Bronzes, esta foi a categoria onde o Brasil não foi tão bem quanto nas demais já premiadas. Ganhou apenas1 Ouro, 1 Prata e 6 Bronzes. O Ouro foi para a campanha da CNA, curso de inglês com os velhinhos, da FCB, que vai se destacando diante das demais brasileiras nesta edição.

Direct Lions Winners - CANNES LIONS 2014
TitleAdvertiserEntrant / AgencyCountryPrize
MAGIC OF FLYINGBRITISH AIRWAYSOGILVYONE LONDONUNITED KINGDOMGrand Prix
ALMOST IDENTICALMONDELEZ INTERNATIONALDEL CAMPO SAATCHI & SAATCHI Buenos AiresARGENTINAGold Lion
SORRY I SPENT IT ON MYSELFHARVEY NICHOLSADAM&EVEDDB LondonUNITED KINGDOMGold Lion
FIFA 14MICROSOFTY&R COLOMBIA Bogotá / WUNDERMAN COLOMBIA BogotáCOLOMBIAGold Lion
BOB DYLAN LIKE A ROLLING STONESONY MUSICINTERLUDE New YorkUSAGold Lion
SWEETIETERRE DES HOMMES NETHERLANDSLEMZ AmsterdamTHE NETHERLANDSGold Lion
SPEAKING EXCHANGECNAFCB BRASIL  São PauloBRAZILGold Lion
DEAR FUTURE MOMCOORDOWN ONLUSSAATCHI & SAATCHI MilanITALYGold Lion
INGLORIOUS FRUITS AND VEGETABLESINTERMARCHÉMARCEL ParisFRANCEGold Lion
ALMOST IDENTICALMONDELEZ INTERNATIONALDEL CAMPO SAATCHI & SAATCHI Buenos AiresARGENTINAGold Lion
MILKA LAST SQUAREMONDELEZ INTERNATIONALBUZZMAN ParisFRANCEGold Lion
SOUND OF HONDA / AYRTON SENNA 1989HONDA MOTOR CO.DENTSU TokyoJAPANGold Lion
LIVE TEST SERIESVOLVO TRUCKSFORSMAN & BODENFORS GothenburgSWEDENGold Lion
INGLORIOUS FRUITS AND VEGETABLESINTERMARCHÉMARCEL ParisFRANCEGold Lion
VROOM RING BOOMCLAROOGILVY GUATEMALAGUATEMALAGold Lion
SWEETIETERRE DES HOMMES NETHERLANDSLEMZ AmsterdamTHE NETHERLANDSGold Lion
RAISING VOICESCOLEGIO LAS LOMAS ORALOGILVY & MATHER ARGENTINA Buenos AiresARGENTINAGold Lion
DEAR FUTURE MOMCOORDOWN ONLUSSAATCHI & SAATCHI MilanITALYGold Lion
WE WERE THEREBNP PARIBASSID LEE ParisFRANCEGold Lion
AUDI TEST DRIVE CUBEAUDIPHILIPP UND KEUNTJE HamburgGERMANYSilver  Lion
PENNY THE PIRATELUXOTTICASAATCHI & SAATCHI SydneyAUSTRALIASilver  Lion
INGLORIOUS FRUITS AND VEGETABLESINTERMARCHÉMARCEL ParisFRANCESilver  Lion
SHARE MY DABBAHAPPY LIFE WELFARE & DABBAWALA FOUNDATIONMcCANN WORLDGROUP INDIA MumbaiINDIASilver  Lion
SOUND OF HONDA / AYRTON SENNA 1989HONDA MOTOR CO.DENTSU TokyoJAPANSilver  Lion
WE WERE THEREBNP PARIBASSID LEE ParisFRANCESilver  Lion
PHUBBINGMACQUARIEMcCANN MELBOURNEAUSTRALIASilver  Lion
AUDI TEST DRIVE CUBEAUDIPHILIPP UND KEUNTJE HamburgGERMANYSilver  Lion
DEAR FUTURE MOMCOORDOWN ONLUSSAATCHI & SAATCHI MilanITALYSilver  Lion
I WISH MY SON HAD CANCERHARRISON'S FUNDAIS LondonUNITED KINGDOMSilver  Lion
FUCK THE POORTHE PILION TRUSTPUBLICIS LONDONUNITED KINGDOMSilver  Lion
MY HOME IS AN OVENBGHDEL CAMPO SAATCHI & SAATCHI Buenos AiresARGENTINASilver  Lion
SPEAKING EXCHANGECNAFCB BRASIL  São PauloBRAZILSilver  Lion
TRANSAVIA - EBAYTRANSAVIA.COMLES GAULOIS PuteauxFRANCESilver  Lion
PHUBBINGMACQUARIEMcCANN MELBOURNEAUSTRALIASilver  Lion
SHARE MY DABBAHAPPY LIFE WELFARE & DABBAWALA FOUNDATIONMcCANN WORLDGROUP INDIA MumbaiINDIASilver  Lion
MILKA LAST SQUAREMONDELEZ INTERNATIONALBUZZMAN ParisFRANCESilver  Lion
JC DECAUX STREET VIEW UNPAID BILLSJC DECAUXBBDO BELGIUM BrusselsBELGIUMBronze Lion
THE BARBECUE BIBLETRAMONTINAJWT BRAZIL São PauloBRAZILBronze Lion
ALL EYES ON S4.SWISSCOMHEIMAT  BerlinGERMANYBronze Lion
ANZ GAYTMSANZWHYBIN\TBWA GROUP MELBOURNEAUSTRALIABronze Lion
ABORTIONTRAVELCELEM (EUROPEAN WOMEN’S LOBBY)DDB SPAIN MadridSPAINBronze Lion
THE LEGENDARY POSTERSHEINEKENWIEDEN+KENNEDY AMSTERDAMTHE NETHERLANDSBronze Lion
3D ON THE ROCKSSUNTORY HOLDINGS LIMITEDTBWA\HAKUHODO TokyoJAPANBronze Lion
HAVING A GOOD MEMORY HAS ITS BENEFITSNATURE´S GARDENMARURI GREY GuayaquilECUADORBronze Lion
1200 TREES-LIKE PURIFYING BILLBOARDTHE UNIVERSITY OF ENGINEERING AND TECHNOLOGYFCB MAYO LimaPERUBronze Lion
MY HOME IS AN OVENBGHDEL CAMPO SAATCHI & SAATCHI Buenos AiresARGENTINABronze Lion
SECOND CHANCEBUSINESS IN THE COMMUNITYLEO BURNETT LONDONUNITED KINGDOMBronze Lion
TRANSAVIA - EBAYTRANSAVIA.COMLES GAULOIS PuteauxFRANCEBronze Lion
PAY PER LAUGHTEATRE NEUTHE CYRANOS McCANN WORLDGROUP EUROPE BarcelonaSPAINBronze Lion
SAMSUNG MAESTROS ACADEMYSAMSUNG ELECTRONICS ITALYLEO BURNETT MilanITALYBronze Lion
MINUTE OF SILENCERSL AUSTRALIADDB GROUP MELBOURNEAUSTRALIABronze Lion
BENTLEY BURIALABTO - BRAZILIAN ASSOCIATION OF ORGAN TRANSPLANTATIONLEO BURNETT TAILOR MADE São PauloBRAZILBronze Lion
UNSELFIEBBDO Guerrero/TYPHOON YOLANDA APPEALBBDO GUERRERO Makati CityTHE PHILIPPINESBronze Lion
KOMBI LAST WISHESVOLKSWAGEN DO BRASILALMAPBBDO São PauloBRAZILBronze Lion
PENNY THE PIRATELUXOTTICASAATCHI & SAATCHI SydneyAUSTRALIABronze Lion
PAY PER LAUGHTEATRE NEUTHE CYRANOS McCANN WORLDGROUP EUROPE BarcelonaSPAINBronze Lion
DACIA SPONSOR DAYRENAULT ITALIAPUBLICIS ITALY MilanITALYBronze Lion
JC DECAUX STREET VIEW UNPAID BILLSJC DECAUXBBDO BELGIUM BrusselsBELGIUMBronze Lion
SPEAKING EXCHANGECNAFCB BRASIL  São PauloBRAZILBronze Lion
PHUBBINGMACQUARIEMcCANN MELBOURNEAUSTRALIABronze Lion
SEARCHING FOR HEARTSPERUVIAN CANCER FOUNDATIONFCB MAYO LimaPERUBronze Lion
NOT A BUG SPLATREPRIEVE / FOUNDATION FOR FUNDAMENTAL RIGHTSBBDO PAKISTAN LahorePAKISTANBronze Lion
THE LEGENDARY POSTERSHEINEKENWIEDEN+KENNEDY AMSTERDAMTHE NETHERLANDSBronze Lion
KOMBI LAST WISHESVOLKSWAGEN DO BRASILALMAPBBDO São PauloBRAZILBronze Lion
ANZ GAYTMSANZWHYBIN\TBWA GROUP MELBOURNEAUSTRALIABronze Lion
PAY PER LAUGHTEATRE NEUTHE CYRANOS McCANN WORLDGROUP EUROPE BarcelonaSPAINBronze Lion
A TRIP OUT TO SEAGUY COTTENCLM BBDO Boulogne-BillancourtFRANCEBronze Lion
THE SOCIAL SWIPEBISCHÖFLICHES HILFSWERK MISEREORKOLLE REBBE HamburgGERMANYBronze Lion
FUCK THE POORTHE PILION TRUSTPUBLICIS LONDONUNITED KINGDOMBronze Lion
BENTLEY BURIALABTO - BRAZILIAN ASSOCIATION OF ORGAN TRANSPLANTATIONLEO BURNETT TAILOR MADE São PauloBRAZILBronze Lion
GIFT BOXTHE SALVATION ARMY, CROWN RELOCATIONSLEO BURNETT HONG KONGHONG KONGBronze Lion
ABORTIONTRAVELCELEM (EUROPEAN WOMEN’S LOBBY)DDB SPAIN MadridSPAINBronze Lion
SECOND CHANCEBUSINESS IN THE COMMUNITYLEO BURNETT LONDONUNITED KINGDOMBronze Lion
YOU ARE MY SONMINISTRY OF DEFENSELOWE-SSP3 BogotáCOLOMBIABronze Lion
MEMORY EDITIONFUNDACIÓN REINA SOFÍASRA. RUSHMORE MadridSPAINBronze Lion
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