Cannes Lions – Shortlist de Branded Content & Entertainment Lions
21 de Junho de 2013

Cannes Lions – Shortlist de Branded Content & Entertainment Lions

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contentEsta categoria deu 9 indicações  ao Brasil com destaque para Ogilvy com 3, o que reforça a possibilidade de que ekla seja a ag6encia do ano no Festival. A premiação será realizada amanhã e o AcontecendoAqui vai acompanhar.

Best non-fiction program, series or film where a client has successfully created a reality, documentary or entertainment show around a product(s) or brand(s)
– REAL BEAUTY SKETCHES OGILVY BRASIL São Paulo BRAZIL

Best brand or product integration into a feature film, existing TV show and/or series
– DEFORESTED FIELD GREY 141 GROUP São Paulo BRAZIL

Best use or integration of user-generated content
– REAL BEAUTY SKETCHES OGILVY BRASIL São Paulo BRAZIL
– MY BLOOD IS RED AND BLACK LEO BURNETT TAILOR MADE São Paulo BRAZIL
– SOUND TYPEFACE DDB BRASIL São Paulo BRAZIL
– SURPRISE COLLECTION AFRICA Sao Paulo BRAZIL
– IMMORTAL FANS OGILVY BRASIL São Paulo BRAZIL
– IMAGINARY TOYS DDB BRASIL São Paulo BRAZIL
– THE SOCIAL HOME TOUR 2.0 ARTPLAN Rio de Janeiro BRAZIL

Best integrated content campaign
– MY BLOOD IS RED AND BLACK LEO BURNETT TAILOR MADE São Paulo BRAZIL
SHORTLIST COMPLETO

Title

Advertiser/Client

Product/Service

Entrant Company

Country

Award

A01 Best fictional program, series or film where a client has successfully created a drama, comedy or miniseries around a product or brand
LOVE IN THE END OGILVYONE WORLDWIDE ATHENS GREECE
Short List
MONDELEZ INTERNATIONAL / LACTA
UNCLE DREW THE MARKETING ARM Dallas USA
Short List
PEPSI / PEPSI MAX
THE BEAUTY INSIDE PEREIRA & O’DELL San Francisco USA
Short List
INTEL + TOSHIBA / TOSHIBA LAPTOP WITH INTEL INSIDE
THE MOVIE OUT HERE GRIP LIMITED Toronto CANADA
Short List
LABATT BREWERIES OF CANADA / KOKANEE
SECRET PLACE OGILVY FRANCE Paris FRANCE
Short List
NESTLE WATERS / PERRIER
A02 Best non-fiction program, series or film where a client has successfully created a reality, documentary or entertainment show around a product(s) or brand(s)
CLOUDS OVER CUBA THE MARTIN AGENCY Richmond USA
Short List
THE JFK PRESIDENTIAL LIBRARY & MUSEUM / CUBAN MISSILE CRISIS 50TH ANNIVERSARY
GT ACADEMY USA SEASON 2 TBWA\CHIAT\DAY Los Angeles USA
Short List
NISSAN NORTH AMERICA / NISSAN
FROM SHELTER TO STAGE STARCOM MEDIAVEST GROUP Chicago USA
Short List
MARS PETCARE US / PEDIGREE®
8 MILLION PROTAGONISTS LEO BURNETT NEW YORK USA
Short List
VILLAGE VOICE NEWSPAPER / VILLAGE VOICE NEWSPAPER
BUBBA’S HOVER THINKMODO New York USA
Short List
OAKLEY / OAKLEY GOLF
MOBILIZING THE 12TH MAN MEMAC OGILVY LABEL TUNISIA Tunis TUNISIA
Short List
C. S. HAMMAM-LIF / FOOTBALL CLUB
A BOY AND HIS ATOM: THE WORLD’S SMALLEST MOVIE OGILVY NEW YORK USA
Short List
IBM / IBM RESEARCH
THE CANDIDATE PUBLICIS ITALY Milan ITALY
Short List
HEINEKEN INTERNATIONAL / HEINEKEN
TUNDRA SPACE SHUTTLE ENDEAVOUR CAMPAIGN SAATCHI & SAATCHI LA USA
Short List
TOYOTA / TOYOTA TUNDRA
REAL BEAUTY SKETCHES OGILVY BRASIL São Paulo BRAZIL
Short List
UNILEVER / DOVE MASTERBRAND
A03 Best brand or product integration into a feature film, existing TV show and/or series
THE VERIZON COLOR LIVE VIDEO BROADCAST APPLICATION McCANN ERICKSON New York USA
Short List
VERIZON WIRELESS / COMMUNICATIONS PROVIDER
PIRACY Y&R Lima PERU
Short List
BRITANICO / ENGLISH LESSONS
DAYS OF HOPE SAATCHI & SAATCHI Berlin GERMANY
Short List
DIAKONIE FRANKFURT & PARTNERS, SAMUSOCIAL, SPRAVEDLIVAYA POMOSCH, SHELTER, SOZIA / DIAKONIE FRANKFURT & PARTNERS, SAMUSOCIAL, SPRAVEDLIVAYA POMOSCH, SHELTER, SOZIA
NO NAME MATCH ONIRIA/TBWA Asuncion PARAGUAY
Short List
UNICEF / ID CAMPAIN
DEFORESTED FIELD GREY 141 GROUP São Paulo BRAZIL
Short List
WWF / WWF
THE BEETLE SHARK CAGE MEDIACOM New York USA
Short List
VOLKSWAGEN / VW BEETLE
A04 Best use or integration of user-generated content
SURPRISING MONSTERS CALLING HOME RPA Santa Monica USA
Short List
AMERICAN HONDA MOTOR CO / HONDA LOVES YOU BACK
MIMEISTHAI CLEMENGER BBDO SYDNEY AUSTRALIA
Short List
TEDX SYDNEY / TEDX
DOPING TV Y&R WARSAW Warsaw POLAND
Short List
HYATT REGENCY WARSAW / HOTEL SERVICES
LOVE IN THE END OGILVYONE WORLDWIDE ATHENS GREECE
Short List
MONDELEZ INTERNATIONAL / LACTA
8 MILLION PROTAGONISTS LEO BURNETT NEW YORK USA
Short List
VILLAGE VOICE NEWSPAPER / VILLAGE VOICE NEWSPAPER
THE BEAUTY INSIDE PEREIRA & O’DELL San Francisco USA
Short List
INTEL + TOSHIBA / TOSHIBA LAPTOP WITH INTEL INSIDE
CANCERTWEETS LEO BURNETT COLOMBIA Bogotá COLOMBIA
Short List
LEAGUE AGAINST CANCER BOGOTÁ / CANCER CHARITY
BUILDING THE PEOPLE’S CAR PROXIMITY BEIJING CHINA
Short List
VOLKSWAGEN GROUP CHINA / THE PEOPLE’S CAR PROJECT
YES, VIRGINIA THE MUSICAL JWT NEW YORK USA
Short List
MACY’S / DEPARTMENT STORE
A05 Best use or integration of experiential events
THE V MOTION PROJECT COLENSO BBDO Auckland NEW ZEALAND
Short List
FRUCOR BEVERAGES / V ENERGY DRINK
MARIACHI ABBOTT MEAD VICKERS BBDO London UNITED KINGDOM
Short List
PEPSICO / DORITOS
THE ERASABLE BILLBOARD CLM BBDO Boulogne-Billancourt FRANCE
Short List
PLAN FRANCE / INTERNATIONAL GIRLS DAY
THE ANT RALLY BBDO GERMANY Düsseldorf GERMANY
Short List
WORLDWIDE FUND FOR NATURE (WWF) / WWF
DOUBLE LOOP DARE MISTRESS Venice USA
Short List
MATTEL / HOT WHEELS
POKER DUVAL GUILLAUME MODEM Antwerp BELGIUM
Short List
CARLSBERG / CARLSBERG BEER
THE EXHIBITION THAT SHOULDN’T EXIST LEO BURNETT LISBOA PORTUGAL
Short List
CONTROL ARMS / ARMS TRADE TREATY
DRIVING DOGS DRAFTFCB NEW ZEALAND Auckland NEW ZEALAND
Short List
MINI / SPCA NEW ZEALAND / BRAND SPONSORSHIP LEVERAGE / LIVE EVENT
THE CANDIDATE PUBLICIS ITALY Milan ITALY
Short List
HEINEKEN INTERNATIONAL / HEINEKEN
SMALL WORLD MACHINES LEO BURNETT SYDNEY AUSTRALIA
Short List
COCA-COLA / COCA-COLA
THE REAL MASTER OF INTUITION PUBLICIS ITALY Milan ITALY
Short List
HEINEKEN ITALIA / HEINEKEN
REVERSE ROBBERIES THE MONKEYS Sydney AUSTRALIA
Short List
PARMALAT / OAK FLAVOURED MILK
TUNDRA SPACE SHUTTLE ENDEAVOUR CAMPAIGN SAATCHI & SAATCHI LA USA
Short List
TOYOTA / TOYOTA TUNDRA
REAL BEAUTY SKETCHES OGILVY BRASIL São Paulo BRAZIL
Short List
UNILEVER / DOVE MASTERBRAND
TWISTED FOOTBALL OGILVY MALAYSIA Kuala Lumpur MALAYSIA
Short List
NESTLÉ PRODUCTS / MILO CANS
MY BLOOD IS RED AND BLACK LEO BURNETT TAILOR MADE São Paulo BRAZIL
Short List
HEMOBA / ESPORTE CLUBE VITÓRIA / FOOTBALL TEAM
YES, VIRGINIA THE MUSICAL JWT NEW YORK USA
Short List
MACY’S / DEPARTMENT STORE
ZZ SHOCK CREATIVE ARTISTS AGENCY Los Angeles USA
Short List
DIAGEO / JEREMIAH WEED
A06 Best use or integration of music
THE V MOTION PROJECT COLENSO BBDO Auckland NEW ZEALAND
Short List
FRUCOR BEVERAGES / V ENERGY DRINK
MARIACHI ABBOTT MEAD VICKERS BBDO London UNITED KINGDOM
Short List
PEPSICO / DORITOS
TREE CONCERT BBDO GERMANY Berlin GERMANY
Short List
BUND / FRIENDS OF EARTH GERMANY / NATURE PROTECTION
SURPRISING MONSTERS CALLING HOME RPA Santa Monica USA
Short List
AMERICAN HONDA MOTOR CO / HONDA LOVES YOU BACK
DUMB WAYS TO DIE McCANN MELBOURNE AUSTRALIA
Short List
METRO TRAINS / METRO TRAINS
TUNA TUNES LEAGAS DELANEY HAMBURG GERMANY
Short List
FOLLOWFISH (FISH & MORE) / TUNA
A CHARITY RECORD LABEL 180HEARTBEATS+JUNG von MATT Warsaw POLAND
Short List
RAK ‘N’ROLL FOUNDATION / RAK’N’ROLL RECORDS
LONGER MERRY CHRISTMAS JWT SAN JUAN PUERTO RICO
Short List
HEINEKEN / HEINEKEN
EVERY BEAT MATTERS BBDO NEW YORK USA
Short List
SAVE THE CHILDREN / SAVE THE CHILDREN
YES, VIRGINIA THE MUSICAL JWT NEW YORK USA
Short List
MACY’S / DEPARTMENT STORE
ZZ SHOCK CREATIVE ARTISTS AGENCY Los Angeles USA
Short List
DIAGEO / JEREMIAH WEED
SOUND TYPEFACE DDB BRASIL São Paulo BRAZIL
Short List
CLUB NME BRASIL / MAGAZINE / WEBSITE
A07 Best use or integration of offline media such as print, outdoor etc
TREE CONCERT BBDO GERMANY Berlin GERMANY
Short List
BUND / FRIENDS OF EARTH GERMANY / NATURE PROTECTION
BRIDGE OF LIFE CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
SAMSUNG LIFE INSURANCE / SAMSUNG LIFE INSURANCE
BOW OGILVY & MATHER COLOMBIA Bogotá COLOMBIA
Short List
COCA-COLA / COCA-COLA
SURPRISE COLLECTION AFRICA Sao Paulo BRAZIL
Short List
P&G / ARIEL
IMMORTAL FANS OGILVY BRASIL São Paulo BRAZIL
Short List
SPORT CLUB RECIFE / FOOTBALL CLUB
IMAGINARY TOYS DDB BRASIL São Paulo BRAZIL
Short List
FUNDACAO PAO DOS POBRES / CHARITY
A08 Best use or integration of gaming
BUG RUN DDB STOCKHOLM SWEDEN
Short List
VOLKSWAGEN GROUP SWEDEN / VOLKSWAGEN BEETLE
TELEKINIZE THE RAINBOW CLEMENGER BBDO SYDNEY AUSTRALIA
Short List
SKITTLES / SKITTLES
THE LAST BARFIGHTER McKINNEY Durham USA
Short List
BIG BOSS BREWING COMPANY / BEER
STREET QUEST OGILVY & MATHER CAPE TOWN SOUTH AFRICA
Short List
VOLKSWAGEN / VW CORPORATE
SECRET PLACE OGILVY FRANCE Paris FRANCE
Short List
NESTLE WATERS / PERRIER
NIKE+ KINECT TRAINING AKQA London UNITED KINGDOM
Short List
NIKE / FITNESS TITLE FOR XBOX 360
ONE DAY CEASEFIRE OGILVY & MATHER ADVERTISING Shanghai CHINA
Short List
PEACE ONE DAY / PUBLIC SERVICE
DIKEMBE MUTOMBO’S 4 1/2 WEEKS TO SAVE THE WORLD WIEDEN+KENNEDY Portland USA
Short List
OLD SPICE / OLD SPICE CHAMPION
A09 Best use or integration of digital or social media
THE BULLYING SIMULATOR LOWE BRINDFORS Stockholm SWEDEN
Short List
FRIENDS / ANTI-BULLYING ORGANISATION
THE BIG WAVE GOODBYE FHV BBDO Amsterdam THE NETHERLANDS
Short List
AMSTERDAM AIRPORT SCHIPHOL / SCHIPHOL.NL
DUMB WAYS TO DIE McCANN MELBOURNE AUSTRALIA
Short List
METRO TRAINS / METRO TRAINS
8 MILLION PROTAGONISTS LEO BURNETT NEW YORK USA
Short List
VILLAGE VOICE NEWSPAPER / VILLAGE VOICE NEWSPAPER
THE SOCIAL HOME TOUR 2.0 ARTPLAN Rio de Janeiro BRAZIL
Short List
CARVALHO HOSKEN / CARVALHO HOSKEN
THE STRATOS JUMP 1:350 OGILVY & MATHER VIENNA AUSTRIA
Short List
REED EXHIBITIONS / MODEL MAKER FAIR
SEND YOUR FACEBOOK PROFILE TO CAPE TOWN OGILVY & MATHER CAPE TOWN SOUTH AFRICA
Short List
CAPE TOWN TOURISM / CAPE TOWN
HASHTAG KILLER DDB NEW YORK USA
Short List
WATER IS LIFE / WATER IS LIFE (NON PROFIT)
MOBILIZING THE 12TH MAN MEMAC OGILVY LABEL TUNISIA Tunis TUNISIA
Short List
C. S. HAMMAM-LIF / FOOTBALL CLUB
LIVE TWITTER FILM ‘UNDER CONTROL’ WOEDEND! Amsterdam THE NETHERLANDS
Short List
DUTCH FILM FESTIVAL / DUTCH FILM FESTIVAL 2012
SCREEN-AGE LOVE STORY ACE SAATCHI & SAATCHI Manila THE PHILIPPINES
Short List
PLDT / MYDSL
TRIAL BY TIMELINE COLENSO BBDO Auckland NEW ZEALAND
Short List
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
THE BEAUTY INSIDE PEREIRA & O’DELL San Francisco USA
Short List
INTEL + TOSHIBA / TOSHIBA LAPTOP WITH INTEL INSIDE
AT&T DIGITAL LIFE BBDO NEW YORK USA
Short List
AT&T / AT&T
SAME SEX MARRIAGE OGILVY FRANCE Paris FRANCE
Short List
GOOGLE / GOOGLE +
SECRET FISHING SPOTS DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Short List
HUTCHWILCO / MARINE SAFETY EQUIPMENT
A10 Best integrated content campaign
DAYBREAK BBDO NEW YORK USA
Short List
AT&T / AT&T
DUMB WAYS TO DIE McCANN MELBOURNE AUSTRALIA
Short List
METRO TRAINS / METRO TRAINS
SHARE A COKE AND A SONG HOST Sydney AUSTRALIA
Short List
COCA-COLA / NON-ALCOHOLIC DRINK
LOVE IN THE END OGILVYONE WORLDWIDE ATHENS GREECE
Short List
MONDELEZ INTERNATIONAL / LACTA
8 MILLION PROTAGONISTS LEO BURNETT NEW YORK USA
Short List
VILLAGE VOICE NEWSPAPER / VILLAGE VOICE NEWSPAPER
PROMETHEUS INTEGRATED CAMPAIGN IGNITION INTERACTIVE Santa Monica USA
Short List
TWENTIETH CENTURY FOX / PROMETHEUS FILM
A CHARITY RECORD LABEL 180HEARTBEATS+JUNG von MATT Warsaw POLAND
Short List
RAK ‘N’ROLL FOUNDATION / RAK’N’ROLL RECORDS
THE OFFICIAL SPONSORSHIP OF THE AZERBAIJANI OLYMPIC WRESTLERS GREY NEW YORK USA
Short List
P&G / FEBREZE
ROAD TO RECOVERY LEO BURNETT SYDNEY AUSTRALIA
Short List
DIAGEO AUSTRALIA / BUNDABERG RUM
THE BEAUTY INSIDE PEREIRA & O’DELL San Francisco USA
Short List
INTEL + TOSHIBA / TOSHIBA LAPTOP WITH INTEL INSIDE
THE MOVIE OUT HERE GRIP LIMITED Toronto CANADA
Short List
LABATT BREWERIES OF CANADA / KOKANEE
THE CANDIDATE PUBLICIS ITALY Milan ITALY
Short List
HEINEKEN INTERNATIONAL / HEINEKEN
MIKE AND IKE – THE BREAK-UP NAIL Providence USA
Short List
JUST BORN / CANDY
MY BLOOD IS RED AND BLACK LEO BURNETT TAILOR MADE São Paulo BRAZIL
Short List
HEMOBA / ESPORTE CLUBE VITÓRIA / FOOTBALL TEAM
SCREEN-AGE LOVE STORY ACE SAATCHI & SAATCHI Manila THE PHILIPPINES
Short List
PLDT / MYDSL