Esta categoria deu 9 indicações ao Brasil com destaque para Ogilvy com 3, o que reforça a possibilidade de que ekla seja a ag6encia do ano no Festival. A premiação será realizada amanhã e o AcontecendoAqui vai acompanhar.
Best non-fiction program, series or film where a client has successfully created a reality, documentary or entertainment show around a product(s) or brand(s)
– REAL BEAUTY SKETCHES OGILVY BRASIL São Paulo BRAZIL
Best brand or product integration into a feature film, existing TV show and/or series
– DEFORESTED FIELD GREY 141 GROUP São Paulo BRAZIL
Best use or integration of user-generated content
– REAL BEAUTY SKETCHES OGILVY BRASIL São Paulo BRAZIL
– MY BLOOD IS RED AND BLACK LEO BURNETT TAILOR MADE São Paulo BRAZIL
– SOUND TYPEFACE DDB BRASIL São Paulo BRAZIL
– SURPRISE COLLECTION AFRICA Sao Paulo BRAZIL
– IMMORTAL FANS OGILVY BRASIL São Paulo BRAZIL
– IMAGINARY TOYS DDB BRASIL São Paulo BRAZIL
– THE SOCIAL HOME TOUR 2.0 ARTPLAN Rio de Janeiro BRAZIL
Best integrated content campaign
– MY BLOOD IS RED AND BLACK LEO BURNETT TAILOR MADE São Paulo BRAZIL
SHORTLIST COMPLETO
Title |
Advertiser/Client
|
Product/Service
|
Entrant Company |
Country |
Award |
A01 Best fictional program, series or film where a client has successfully created a drama, comedy or miniseries around a product or brand | |||||
LOVE IN THE END | OGILVYONE WORLDWIDE ATHENS | GREECE |
Short List
|
||
MONDELEZ INTERNATIONAL / LACTA | |||||
UNCLE DREW | THE MARKETING ARM Dallas | USA |
Short List
|
||
PEPSI / PEPSI MAX | |||||
THE BEAUTY INSIDE | PEREIRA & O’DELL San Francisco | USA |
Short List
|
||
INTEL + TOSHIBA / TOSHIBA LAPTOP WITH INTEL INSIDE | |||||
THE MOVIE OUT HERE | GRIP LIMITED Toronto | CANADA |
Short List
|
||
LABATT BREWERIES OF CANADA / KOKANEE | |||||
SECRET PLACE | OGILVY FRANCE Paris | FRANCE |
Short List
|
||
NESTLE WATERS / PERRIER | |||||
A02 Best non-fiction program, series or film where a client has successfully created a reality, documentary or entertainment show around a product(s) or brand(s) | |||||
CLOUDS OVER CUBA | THE MARTIN AGENCY Richmond | USA |
Short List
|
||
THE JFK PRESIDENTIAL LIBRARY & MUSEUM / CUBAN MISSILE CRISIS 50TH ANNIVERSARY | |||||
GT ACADEMY USA SEASON 2 | TBWA\CHIAT\DAY Los Angeles |
USA |
Short List
|
||
NISSAN NORTH AMERICA / NISSAN | |||||
FROM SHELTER TO STAGE | STARCOM MEDIAVEST GROUP Chicago | USA |
Short List
|
||
MARS PETCARE US / PEDIGREE® | |||||
8 MILLION PROTAGONISTS | LEO BURNETT NEW YORK | USA |
Short List
|
||
VILLAGE VOICE NEWSPAPER / VILLAGE VOICE NEWSPAPER | |||||
BUBBA’S HOVER | THINKMODO New York | USA |
Short List
|
||
OAKLEY / OAKLEY GOLF | |||||
MOBILIZING THE 12TH MAN | MEMAC OGILVY LABEL TUNISIA Tunis | TUNISIA |
Short List
|
||
C. S. HAMMAM-LIF / FOOTBALL CLUB | |||||
A BOY AND HIS ATOM: THE WORLD’S SMALLEST MOVIE | OGILVY NEW YORK | USA |
Short List
|
||
IBM / IBM RESEARCH | |||||
THE CANDIDATE | PUBLICIS ITALY Milan | ITALY |
Short List
|
||
HEINEKEN INTERNATIONAL / HEINEKEN | |||||
TUNDRA SPACE SHUTTLE ENDEAVOUR CAMPAIGN | SAATCHI & SAATCHI LA | USA |
Short List
|
||
TOYOTA / TOYOTA TUNDRA | |||||
REAL BEAUTY SKETCHES | OGILVY BRASIL São Paulo | BRAZIL |
Short List
|
||
UNILEVER / DOVE MASTERBRAND | |||||
A03 Best brand or product integration into a feature film, existing TV show and/or series | |||||
THE VERIZON COLOR LIVE VIDEO BROADCAST APPLICATION | McCANN ERICKSON New York | USA |
Short List
|
||
VERIZON WIRELESS / COMMUNICATIONS PROVIDER | |||||
PIRACY | Y&R Lima | PERU |
Short List
|
||
BRITANICO / ENGLISH LESSONS | |||||
DAYS OF HOPE | SAATCHI & SAATCHI Berlin | GERMANY |
Short List
|
||
DIAKONIE FRANKFURT & PARTNERS, SAMUSOCIAL, SPRAVEDLIVAYA POMOSCH, SHELTER, SOZIA / DIAKONIE FRANKFURT & PARTNERS, SAMUSOCIAL, SPRAVEDLIVAYA POMOSCH, SHELTER, SOZIA | |||||
NO NAME MATCH | ONIRIA/TBWA Asuncion | PARAGUAY |
Short List
|
||
UNICEF / ID CAMPAIN | |||||
DEFORESTED FIELD | GREY 141 GROUP São Paulo | BRAZIL |
Short List
|
||
WWF / WWF | |||||
THE BEETLE SHARK CAGE | MEDIACOM New York | USA |
Short List
|
||
VOLKSWAGEN / VW BEETLE | |||||
A04 Best use or integration of user-generated content | |||||
SURPRISING MONSTERS CALLING HOME | RPA Santa Monica | USA |
Short List
|
||
AMERICAN HONDA MOTOR CO / HONDA LOVES YOU BACK | |||||
MIMEISTHAI | CLEMENGER BBDO SYDNEY | AUSTRALIA |
Short List
|
||
TEDX SYDNEY / TEDX | |||||
DOPING TV | Y&R WARSAW Warsaw | POLAND |
Short List
|
||
HYATT REGENCY WARSAW / HOTEL SERVICES | |||||
LOVE IN THE END | OGILVYONE WORLDWIDE ATHENS | GREECE |
Short List
|
||
MONDELEZ INTERNATIONAL / LACTA | |||||
8 MILLION PROTAGONISTS | LEO BURNETT NEW YORK | USA |
Short List
|
||
VILLAGE VOICE NEWSPAPER / VILLAGE VOICE NEWSPAPER | |||||
THE BEAUTY INSIDE | PEREIRA & O’DELL San Francisco | USA |
Short List
|
||
INTEL + TOSHIBA / TOSHIBA LAPTOP WITH INTEL INSIDE | |||||
CANCERTWEETS | LEO BURNETT COLOMBIA Bogotá | COLOMBIA |
Short List
|
||
LEAGUE AGAINST CANCER BOGOTÁ / CANCER CHARITY | |||||
BUILDING THE PEOPLE’S CAR | PROXIMITY BEIJING | CHINA |
Short List
|
||
VOLKSWAGEN GROUP CHINA / THE PEOPLE’S CAR PROJECT | |||||
YES, VIRGINIA THE MUSICAL | JWT NEW YORK | USA |
Short List
|
||
MACY’S / DEPARTMENT STORE | |||||
A05 Best use or integration of experiential events | |||||
THE V MOTION PROJECT | COLENSO BBDO Auckland | NEW ZEALAND |
Short List
|
||
FRUCOR BEVERAGES / V ENERGY DRINK | |||||
MARIACHI | ABBOTT MEAD VICKERS BBDO London | UNITED KINGDOM |
Short List
|
||
PEPSICO / DORITOS | |||||
THE ERASABLE BILLBOARD | CLM BBDO Boulogne-Billancourt |
FRANCE |
Short List
|
||
PLAN FRANCE / INTERNATIONAL GIRLS DAY | |||||
THE ANT RALLY | BBDO GERMANY Düsseldorf | GERMANY |
Short List
|
||
WORLDWIDE FUND FOR NATURE (WWF) / WWF | |||||
DOUBLE LOOP DARE | MISTRESS Venice | USA |
Short List
|
||
MATTEL / HOT WHEELS | |||||
POKER | DUVAL GUILLAUME MODEM Antwerp | BELGIUM |
Short List
|
||
CARLSBERG / CARLSBERG BEER | |||||
THE EXHIBITION THAT SHOULDN’T EXIST | LEO BURNETT LISBOA | PORTUGAL |
Short List
|
||
CONTROL ARMS / ARMS TRADE TREATY | |||||
DRIVING DOGS | DRAFTFCB NEW ZEALAND Auckland | NEW ZEALAND |
Short List
|
||
MINI / SPCA NEW ZEALAND / BRAND SPONSORSHIP LEVERAGE / LIVE EVENT | |||||
THE CANDIDATE | PUBLICIS ITALY Milan | ITALY |
Short List
|
||
HEINEKEN INTERNATIONAL / HEINEKEN | |||||
SMALL WORLD MACHINES | LEO BURNETT SYDNEY | AUSTRALIA |
Short List
|
||
COCA-COLA / COCA-COLA | |||||
THE REAL MASTER OF INTUITION | PUBLICIS ITALY Milan | ITALY |
Short List
|
||
HEINEKEN ITALIA / HEINEKEN | |||||
REVERSE ROBBERIES | THE MONKEYS Sydney | AUSTRALIA |
Short List
|
||
PARMALAT / OAK FLAVOURED MILK | |||||
TUNDRA SPACE SHUTTLE ENDEAVOUR CAMPAIGN | SAATCHI & SAATCHI LA | USA |
Short List
|
||
TOYOTA / TOYOTA TUNDRA | |||||
REAL BEAUTY SKETCHES | OGILVY BRASIL São Paulo | BRAZIL |
Short List
|
||
UNILEVER / DOVE MASTERBRAND | |||||
TWISTED FOOTBALL | OGILVY MALAYSIA Kuala Lumpur | MALAYSIA |
Short List
|
||
NESTLÉ PRODUCTS / MILO CANS | |||||
MY BLOOD IS RED AND BLACK | LEO BURNETT TAILOR MADE São Paulo | BRAZIL |
Short List
|
||
HEMOBA / ESPORTE CLUBE VITÓRIA / FOOTBALL TEAM | |||||
YES, VIRGINIA THE MUSICAL | JWT NEW YORK | USA |
Short List
|
||
MACY’S / DEPARTMENT STORE | |||||
ZZ SHOCK | CREATIVE ARTISTS AGENCY Los Angeles | USA |
Short List
|
||
DIAGEO / JEREMIAH WEED | |||||
A06 Best use or integration of music | |||||
THE V MOTION PROJECT | COLENSO BBDO Auckland | NEW ZEALAND |
Short List
|
||
FRUCOR BEVERAGES / V ENERGY DRINK | |||||
MARIACHI | ABBOTT MEAD VICKERS BBDO London | UNITED KINGDOM |
Short List
|
||
PEPSICO / DORITOS | |||||
TREE CONCERT | BBDO GERMANY Berlin | GERMANY |
Short List
|
||
BUND / FRIENDS OF EARTH GERMANY / NATURE PROTECTION | |||||
SURPRISING MONSTERS CALLING HOME | RPA Santa Monica | USA |
Short List
|
||
AMERICAN HONDA MOTOR CO / HONDA LOVES YOU BACK | |||||
DUMB WAYS TO DIE | McCANN MELBOURNE | AUSTRALIA |
Short List
|
||
METRO TRAINS / METRO TRAINS | |||||
TUNA TUNES | LEAGAS DELANEY HAMBURG | GERMANY |
Short List
|
||
FOLLOWFISH (FISH & MORE) / TUNA | |||||
A CHARITY RECORD LABEL | 180HEARTBEATS+JUNG von MATT Warsaw |
POLAND |
Short List
|
||
RAK ‘N’ROLL FOUNDATION / RAK’N’ROLL RECORDS | |||||
LONGER MERRY CHRISTMAS | JWT SAN JUAN | PUERTO RICO |
Short List
|
||
HEINEKEN / HEINEKEN | |||||
EVERY BEAT MATTERS | BBDO NEW YORK | USA |
Short List
|
||
SAVE THE CHILDREN / SAVE THE CHILDREN | |||||
YES, VIRGINIA THE MUSICAL | JWT NEW YORK | USA |
Short List
|
||
MACY’S / DEPARTMENT STORE | |||||
ZZ SHOCK | CREATIVE ARTISTS AGENCY Los Angeles | USA |
Short List
|
||
DIAGEO / JEREMIAH WEED | |||||
SOUND TYPEFACE | DDB BRASIL São Paulo | BRAZIL |
Short List
|
||
CLUB NME BRASIL / MAGAZINE / WEBSITE | |||||
A07 Best use or integration of offline media such as print, outdoor etc | |||||
TREE CONCERT | BBDO GERMANY Berlin | GERMANY |
Short List
|
||
BUND / FRIENDS OF EARTH GERMANY / NATURE PROTECTION | |||||
BRIDGE OF LIFE | CHEIL WORLDWIDE Seoul | SOUTH KOREA |
Short List
|
||
SAMSUNG LIFE INSURANCE / SAMSUNG LIFE INSURANCE | |||||
BOW | OGILVY & MATHER COLOMBIA Bogotá | COLOMBIA |
Short List
|
||
COCA-COLA / COCA-COLA | |||||
SURPRISE COLLECTION | AFRICA Sao Paulo | BRAZIL |
Short List
|
||
P&G / ARIEL | |||||
IMMORTAL FANS | OGILVY BRASIL São Paulo | BRAZIL |
Short List
|
||
SPORT CLUB RECIFE / FOOTBALL CLUB | |||||
IMAGINARY TOYS | DDB BRASIL São Paulo | BRAZIL |
Short List
|
||
FUNDACAO PAO DOS POBRES / CHARITY | |||||
A08 Best use or integration of gaming | |||||
BUG RUN | DDB STOCKHOLM | SWEDEN |
Short List
|
||
VOLKSWAGEN GROUP SWEDEN / VOLKSWAGEN BEETLE | |||||
TELEKINIZE THE RAINBOW | CLEMENGER BBDO SYDNEY | AUSTRALIA |
Short List
|
||
SKITTLES / SKITTLES | |||||
THE LAST BARFIGHTER | McKINNEY Durham | USA |
Short List
|
||
BIG BOSS BREWING COMPANY / BEER | |||||
STREET QUEST | OGILVY & MATHER CAPE TOWN | SOUTH AFRICA |
Short List
|
||
VOLKSWAGEN / VW CORPORATE | |||||
SECRET PLACE | OGILVY FRANCE Paris | FRANCE |
Short List
|
||
NESTLE WATERS / PERRIER | |||||
NIKE+ KINECT TRAINING | AKQA London | UNITED KINGDOM |
Short List
|
||
NIKE / FITNESS TITLE FOR XBOX 360 | |||||
ONE DAY CEASEFIRE | OGILVY & MATHER ADVERTISING Shanghai | CHINA |
Short List
|
||
PEACE ONE DAY / PUBLIC SERVICE | |||||
DIKEMBE MUTOMBO’S 4 1/2 WEEKS TO SAVE THE WORLD | WIEDEN+KENNEDY Portland |
USA |
Short List
|
||
OLD SPICE / OLD SPICE CHAMPION | |||||
A09 Best use or integration of digital or social media | |||||
THE BULLYING SIMULATOR | LOWE BRINDFORS Stockholm | SWEDEN |
Short List
|
||
FRIENDS / ANTI-BULLYING ORGANISATION | |||||
THE BIG WAVE GOODBYE | FHV BBDO Amsterdam | THE NETHERLANDS |
Short List
|
||
AMSTERDAM AIRPORT SCHIPHOL / SCHIPHOL.NL | |||||
DUMB WAYS TO DIE | McCANN MELBOURNE | AUSTRALIA |
Short List
|
||
METRO TRAINS / METRO TRAINS | |||||
8 MILLION PROTAGONISTS | LEO BURNETT NEW YORK | USA |
Short List
|
||
VILLAGE VOICE NEWSPAPER / VILLAGE VOICE NEWSPAPER | |||||
THE SOCIAL HOME TOUR 2.0 | ARTPLAN Rio de Janeiro | BRAZIL |
Short List
|
||
CARVALHO HOSKEN / CARVALHO HOSKEN | |||||
THE STRATOS JUMP 1:350 | OGILVY & MATHER VIENNA | AUSTRIA |
Short List
|
||
REED EXHIBITIONS / MODEL MAKER FAIR | |||||
SEND YOUR FACEBOOK PROFILE TO CAPE TOWN | OGILVY & MATHER CAPE TOWN | SOUTH AFRICA |
Short List
|
||
CAPE TOWN TOURISM / CAPE TOWN | |||||
HASHTAG KILLER | DDB NEW YORK | USA |
Short List
|
||
WATER IS LIFE / WATER IS LIFE (NON PROFIT) | |||||
MOBILIZING THE 12TH MAN | MEMAC OGILVY LABEL TUNISIA Tunis | TUNISIA |
Short List
|
||
C. S. HAMMAM-LIF / FOOTBALL CLUB | |||||
LIVE TWITTER FILM ‘UNDER CONTROL’ | WOEDEND! Amsterdam | THE NETHERLANDS |
Short List
|
||
DUTCH FILM FESTIVAL / DUTCH FILM FESTIVAL 2012 | |||||
SCREEN-AGE LOVE STORY | ACE SAATCHI & SAATCHI Manila | THE PHILIPPINES |
Short List
|
||
PLDT / MYDSL | |||||
TRIAL BY TIMELINE | COLENSO BBDO Auckland | NEW ZEALAND |
Short List
|
||
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL | |||||
THE BEAUTY INSIDE | PEREIRA & O’DELL San Francisco | USA |
Short List
|
||
INTEL + TOSHIBA / TOSHIBA LAPTOP WITH INTEL INSIDE | |||||
AT&T DIGITAL LIFE | BBDO NEW YORK | USA |
Short List
|
||
AT&T / AT&T | |||||
SAME SEX MARRIAGE | OGILVY FRANCE Paris | FRANCE |
Short List
|
||
GOOGLE / GOOGLE + | |||||
SECRET FISHING SPOTS | DDB GROUP NEW ZEALAND Auckland | NEW ZEALAND |
Short List
|
||
HUTCHWILCO / MARINE SAFETY EQUIPMENT | |||||
A10 Best integrated content campaign | |||||
DAYBREAK | BBDO NEW YORK | USA |
Short List
|
||
AT&T / AT&T | |||||
DUMB WAYS TO DIE | McCANN MELBOURNE | AUSTRALIA |
Short List
|
||
METRO TRAINS / METRO TRAINS | |||||
SHARE A COKE AND A SONG | HOST Sydney | AUSTRALIA |
Short List
|
||
COCA-COLA / NON-ALCOHOLIC DRINK | |||||
LOVE IN THE END | OGILVYONE WORLDWIDE ATHENS | GREECE |
Short List
|
||
MONDELEZ INTERNATIONAL / LACTA | |||||
8 MILLION PROTAGONISTS | LEO BURNETT NEW YORK | USA |
Short List
|
||
VILLAGE VOICE NEWSPAPER / VILLAGE VOICE NEWSPAPER | |||||
PROMETHEUS INTEGRATED CAMPAIGN | IGNITION INTERACTIVE Santa Monica | USA |
Short List
|
||
TWENTIETH CENTURY FOX / PROMETHEUS FILM | |||||
A CHARITY RECORD LABEL | 180HEARTBEATS+JUNG von MATT Warsaw |
POLAND |
Short List
|
||
RAK ‘N’ROLL FOUNDATION / RAK’N’ROLL RECORDS | |||||
THE OFFICIAL SPONSORSHIP OF THE AZERBAIJANI OLYMPIC WRESTLERS | GREY NEW YORK | USA |
Short List
|
||
P&G / FEBREZE | |||||
ROAD TO RECOVERY | LEO BURNETT SYDNEY | AUSTRALIA |
Short List
|
||
DIAGEO AUSTRALIA / BUNDABERG RUM | |||||
THE BEAUTY INSIDE | PEREIRA & O’DELL San Francisco | USA |
Short List
|
||
INTEL + TOSHIBA / TOSHIBA LAPTOP WITH INTEL INSIDE | |||||
THE MOVIE OUT HERE | GRIP LIMITED Toronto | CANADA |
Short List
|
||
LABATT BREWERIES OF CANADA / KOKANEE | |||||
THE CANDIDATE | PUBLICIS ITALY Milan | ITALY |
Short List
|
||
HEINEKEN INTERNATIONAL / HEINEKEN | |||||
MIKE AND IKE – THE BREAK-UP | NAIL Providence | USA |
Short List
|
||
JUST BORN / CANDY | |||||
MY BLOOD IS RED AND BLACK | LEO BURNETT TAILOR MADE São Paulo | BRAZIL |
Short List
|
||
HEMOBA / ESPORTE CLUBE VITÓRIA / FOOTBALL TEAM | |||||
SCREEN-AGE LOVE STORY | ACE SAATCHI & SAATCHI Manila | THE PHILIPPINES |
Short List
|
||
PLDT / MYDSL |