GP do PR Lions vai para anunciante do México cujo filme tem 13 milhões de views no YouTube
16 de Junho de 2014

GP do PR Lions vai para anunciante do México cujo filme tem 13 milhões de views no YouTube

Twitter Whatsapp Facebook

A categoria PR Lions homenageia o uso criativo da gestão de reputação pela construção e preservação de confiança e compreensão entre indivíduos, empresas ou organizações e seu público. Foram 1850 inscrições de 66 países, com 12 campanhas brasileiras no shrtlist, incluindo a #somostodosmacacos, da Loducca São Paulo, e o enterro do Bentley de Chiquinho Scarpa, da Leo Burnett Tailor Made São Paulo.

GP
O resultado divulgado nesta segunda-feira, 16/06, deu o Grand Prix  para a peça The Scarecrow, do anunciante Chipotle Mexican Grill, com criação assinada pela  Creative Artists Agency Los Angeles, USA. Confira:

Resultado do Brasil
Ouro- 1 Ogilvy
Prata- 2 Loducca
Bronze- 5 Almap, JWT e Ogilvy

PR Lions Winners – CANNES LIONS 2014

Advertiser Entrant / Agency Country PR Agency Prize 
CHIPOTLE MEXICAN GRILL CREATIVE ARTISTS AGENCY Los Angeles USA EDELMAN New York Grand Prix
HONEY MAID DROGA5 New York USA WEBER SHANDWICK Chicago Gold Lion
HEINEKEN NEW ZEALAND SAATCHI & SAATCHI  Auckland / APOLLONATION Auckland NEW ZEALAND Gold Lion
RADIKAL TBWA\ISTANBUL TURKEY Gold Lion
CHIPOTLE MEXICAN GRILL CREATIVE ARTISTS AGENCY Los Angeles USA EDELMAN New York Gold Lion
TERRE DES HOMMES NETHERLANDS LEMZ Amsterdam THE NETHERLANDS Gold Lion
UN WOMEN MEMAC OGILVY Dubai UNITED ARAB EMIRATES Gold Lion
INAKADATE VILLAGE HAKUHODO Tokyo JAPAN Gold Lion
SAMSUNG ELECTRONICS ITALY LEO BURNETT Milan ITALY Gold Lion
RADIKAL TBWA\ISTANBUL TURKEY Gold Lion
TNT GREY NEW YORK USA Gold Lion
CHIPOTLE MEXICAN GRILL CREATIVE ARTISTS AGENCY Los Angeles USA EDELMAN New York Gold Lion
GRAACC OGILVY BRASIL São Paulo BRAZIL Gold Lion
VOLVO TRUCKS FORSMAN & BODENFORS Gothenburg / VOLVO TRUCKS PUBLIC RELATIONS SWEDEN BE ON Stockholm Gold Lion
HEINEKEN DROGA5 New York USA FAST HORSE Minneapolis Silver  Lion
DIRECTV GREY NEW YORK USA Silver  Lion
TNT GREY NEW YORK USA KETCHUM New York Silver  Lion
TACO BELL DEUTSCH Los Angeles USA Silver  Lion
ANZ WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA ELEVEN PR Sydney Silver  Lion
YAHOO! JAPAN HAKUHODO KETTLE Tokyo JAPAN Silver  Lion
CHANGE ONE LIFE Y&R Moscow RUSSIA PROSTOR PR AND CONSULTING Moscow Silver  Lion
CELEM (EUROPEAN WOMEN’S LOBBY) DDB SPAIN Madrid / DDB SPAIN Madrid SPAIN QMS Madrid Silver  Lion
FRITOLAY BBDO GUATEMALA GUATEMALA Silver  Lion
ANZ WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA ELEVEN PR Sydney Silver  Lion
POLISH ACADEMY OF SCIENCES OGILVY & MATHER ADVERTISING Warsaw POLAND OGILVY PUBLIC RELATIONS WORLDWIDE Warsaw Silver  Lion
ADIDAS TBWA\LONDON UNITED KINGDOM Silver  Lion
COGOO – CLEAN CITY ORGANIZATION TBWA\HAKUHODO Tokyo JAPAN THE WINDWARD Tokyo Silver  Lion
CASA DE LA AMISTAD OGILVY & MATHER Mexico City MEXICO Silver  Lion
VOLVO TRUCKS FORSMAN & BODENFORS Gothenburg / VOLVO TRUCKS PUBLIC RELATIONS SWEDEN BE ON Stockholm Silver  Lion
RENAULT ITALIA PUBLICIS CONSULTANTS ITALIA Milan ITALY PUBLICIS CONSULTANTS ITALIA Milan Silver  Lion
TACO BELL DEUTSCH Los Angeles USA Silver  Lion
GOOGLE, INDIA OGILVY & MATHER INDIA Mumbai INDIA Silver  Lion
INAKADATE VILLAGE HAKUHODO Tokyo JAPAN Silver  Lion
NESTLÉ JWT LONDON UNITED KINGDOM Silver  Lion
RECORD COLLECTION LODUCCA São Paulo / BIG HASSLE MEDIA Los Angeles BRAZIL Silver  Lion
HONEY MAID DROGA5 New York USA WEBER SHANDWICK Chicago Silver  Lion
NEYMAR JR LODUCCA São Paulo BRAZIL Silver  Lion
PAW JUSTICE DDB GROUP NEW ZEALAND Auckland NEW ZEALAND MANGO COMMUNICATIONS Auckland Silver  Lion
VOLKSWAGEN DO BRASIL ALMAPBBDO São Paulo BRAZIL Bronze Lion
KIMBERLY CLARK OGILVY & MATHER ARGENTINA Buenos Aires ARGENTINA Bronze Lion
A.C.CAMARGO CANCER CENTER JWT BRAZIL São Paulo BRAZIL Bronze Lion
PROCTER & GAMBLE GREY ARGENTINA Buenos Aires ARGENTINA Bronze Lion
SOL DE JANEIRO OGILVY BRASIL São Paulo BRAZIL Bronze Lion
LUFTHANSA DDB STOCKHOLM SWEDEN BURSON-MARSTELLER Stockholm Bronze Lion
BRITISH AIRWAYS OGILVY NEW YORK  / TEXT 100 New York USA Bronze Lion
GOOGLE, INDIA OGILVY & MATHER INDIA Mumbai INDIA Bronze Lion
REAL MOVE CO. OGILVY & MATHER Bangkok THAILAND Bronze Lion
POLISH RED CROSS CHEIL POLAND Warsaw POLAND Bronze Lion
CHILD SURVIVAL INDIA HAVAS WORLDWIDE INDIA Gurgaon INDIA Bronze Lion
N/A 360i New York USA Bronze Lion
UNILEVER DAVID Buenos Aires ARGENTINA EDELMAN London Bronze Lion
KOMMUNAL VOLONTAIRE Stockholm SWEDEN Bronze Lion
FUNDACIÓN PANIAMOR LEO BURNETT COSTA RICA San Jose COSTA RICA Bronze Lion
COMMITTEE FOR THE PRESERVATION OF OLYMPIC WRESTLING (CPOW); INTERNATIONAL FEDERATION OF ASSOCIATED WRESTLING STYLES (FILA); USA WRESTLING KETCHUM SPORTS & ENTERTAINMENT New York USA KETCHUM SPORTS & ENTERTAINMENT New York Bronze Lion
THE COCA-COLA COMPANY OGILVY & MATHER COLOMBIA Bogotá / GEOMETRY GLOBAL Bogotá COLOMBIA Bronze Lion
PROCTER & GAMBLE GREY ARGENTINA Buenos Aires ARGENTINA Bronze Lion
SOL DE JANEIRO OGILVY BRASIL São Paulo BRAZIL Bronze Lion
HSBC HSBC  London UNITED KINGDOM Bronze Lion
DEPARTMENT OF ECONOMIC DEVELOPMENT AND COMMERCE OF PUERTO RICO JWT SAN JUAN San Juan PUERTO RICO Bronze Lion
ARBEIDERPARTIET (THE LABOUR PARTY) TRY/APT ADVERTISING AGENCY Oslo NORWAY Bronze Lion
CELEM (EUROPEAN WOMEN’S LOBBY) DDB SPAIN Madrid / DDB SPAIN Madrid SPAIN QMS Madrid Bronze Lion
MONDELEZ INTERNATIONAL DEL CAMPO SAATCHI & SAATCHI Buenos Aires ARGENTINA Bronze Lion
KIMBERLY CLARK OGILVY & MATHER ARGENTINA Buenos Aires ARGENTINA Bronze Lion
PROCTER & GAMBLE SAATCHI & SAATCHI New York USA CITIZEN PR New York Bronze Lion
GERMAN RED CROSS JUNG von MATT Hamburg GERMANY MHOCH4 Hamburg Bronze Lion
AFROREGGAE JWT BRAZIL São Paulo BRAZIL Bronze Lion
THE AKANKSHA FOUNDATION OGILVY & MATHER INDIA Mumbai INDIA Bronze Lion
AIRBNB PEREIRA & O’DELL San Francisco USA Bronze Lion
UBISOFT EMEA SID LEE Paris FRANCE Bronze Lion
MATTEL MATTEL INC El Segundo USA KETCHUM Los Angeles / HL GROUP New York Bronze Lion
TACO BELL DEUTSCH Los Angeles USA Bronze Lion